(Courtesy BIC) This campaign is lit! Music icon Willie Nelson leads a new viral BIC®EZ Reach®  advertising campaign featuring entertainment superstar Snoop Dogg and lifestyle innovator Martha Stewart. Now in its third year, the campaign’s latest iteration, “Most Borrowed Lighter,” reinforces the pocket-sized lighter’s 1.45-inch extended wand that helps light hard-to-reach places and is inspired by a powerful consumer … Continue reading Willie Nelson borrows BIC lighter for a big fat…