Duracell’s latest holiday campaign introduces a fresh, quirky character: the “Duracell Scientist.” This bespectacled, lab-coat-clad “hunky brainiac” is set to bring some scientific flair and muscle to the holiday season, blending nickel and lithium with humor and attitude. This marks VaynerMedia’s debut campaign for Duracell, and it’s a noticeable departure from the brand’s usual yuletide … Continue reading VaynerMedia unwraps a brainiac-ky Zaddy for Xmas