Under Armour calls on athletes to protect the house
(Courtesy Under Armour) Do you remember Under Armour’s Protect This House battle chant that took sports culture by storm 20 years ago? Well, Protect This House is back, and spoiler alert (!)–it’s not going anywhere. Twenty years after UA cemented the phrase into the global sports vernacular, the brand is resurrecting the iconic battle chant … Continue reading Under Armour calls on athletes to protect the house
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