DirectTV’s “Overly Direct Sportsperson” campaign, set to launch on August 7, features football icon and tight end Travis Kelce as the new spokesperson. This campaign is an extension of the brand’s “TV Without Compromise” brand strategy platform which featured Emmy and Golden Globe winner Brian Cox as the “Overly Direct Spokesperson.” The new campaign aims … Continue reading Travis Kelce is DirecTV’s Overly Direct Sportsperson