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Opendoor launches major brand reset
  • REEL SAN FRANCISCO

Opendoor launches major brand reset

By Reel 360 Feb 19, 2026
Opendoor has unveiled “The Hardest Part,” a new national brand campaign that marks the most significant shift in its marketing strategy since launching in 2014. The camp...
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Avocados x Coconuts brings family legacy to life in Storyworth ad
  • REEL SAN FRANCISCO

Avocados x Coconuts brings family legacy to life in Storyworth ad

By Reel 360 Dec 12, 2025
Creative production agency Avocados and Coconuts has co-conceived and produced a new brand campaign for Storyworth, the original and most trusted platform for preserving family...
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Sweet Loren’s serves up STFU cookie bliss
  • REEL SAN FRANCISCO

Sweet Loren’s serves up STFU cookie bliss

By Reel 360 Dec 7, 2025
The U.S. bakery market is booming. Analysts expect the category to grow from roughly $81 billion in 2025 to more than $112 billion by 2035, driven by consumers seeking indulgen...
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Shipyard unveils new campaign for San Francisco Ballet
  • REEL SAN FRANCISCO

Shipyard unveils new campaign for San Francisco Ballet

By Reel 360 Nov 10, 2025
The San Francisco Ballet (SF Ballet), one of the world’s most celebrated dance companies, is stepping into a new era, unveiling a sweeping rebrand and a striking new campaign...
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Gap reimagines Miley Cyrus’ The Climb for holidays
  • HOLIDAY SPIRIT

Gap reimagines Miley Cyrus’ The Climb for holidays

By Reel 360 Nov 4, 2025
Gap has unveiled its 2025 holiday campaign, “Give Your Gift,” a vibrant celebration of how sharing our unique gifts brings people together. Building on the success of last ...
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No Kings Day draws millions nationwide
  • REEL POLITICS

No Kings Day draws millions nationwide

By Reel 360 Oct 19, 2025
The second “No Kings” day of the year brought millions into the streets across the country on Saturday, a protest movement that felt more block party than brawl: marching b...
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Gwyneth &  daughter, Apple, front GapStudio’s FW25 drop
  • REEL SAN FRANCISCO

Gwyneth & daughter, Apple, front GapStudio’s FW25 drop

By Reel 360 Oct 7, 2025
Gap is leaning hard into generational cool for Fall/Winter 2025. The brand’s third GapStudio collection (out Oct. 2) arrived with a campaign starring Gwyneth Paltrow and her ...
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Xfinity shocks new life back into Frankenstein
  • Spooktober

Xfinity shocks new life back into Frankenstein

By Colin Costello Sep 30, 2025
Comcast’s Xfinity is unveiling Imagine That, a new brand platform designed to showcase how its connectivity and entertainment products work together to make life simpler, saf...
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Even/Odd restructures leadership
  • REEL MOVES/SAN FRANCISCO

Even/Odd restructures leadership

By Reel 360 Sep 23, 2025
Award-winning creative studio Even/Odd is reshaping its post leadership: Rocco Campanelli has been promoted to Head of Post-Production, succeeding Ashley Rodholm, who will tran...
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Gracie Abrams wears custom GapStudio gown
  • REEL SAN FRANCISCO

Gracie Abrams wears custom GapStudio gown

By Reel 360 Aug 14, 2025
Singer-songwriter Gracie Abrams, one of the most compelling voices of her generation, took the stage at Outside Lands in a custom GapStudio gown designed by Zac Posen, Gap Inc....
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Avocados and Coconuts and AllTrails capture Outdoors ‘Feels’
  • REEL SAN FRANCISCO

Avocados and Coconuts and AllTrails capture Outdoors ‘Feels’

By Reel 360 Jun 27, 2025
AllTrails, the leading platform for outdoor exploration, has unveiled its latest summer campaign with a hero spot that trades sweeping drone shots for something more intimate: ...
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$1K+ Per Mile Is a Nice Way to Say ‘F* Cancer!’**
  • Events

$1K+ Per Mile Is a Nice Way to Say ‘F* Cancer!’**

By Reel 360 Apr 24, 2025
After raising a jaw-dropping $685,000 in 2024 — averaging $1,089 per mile — the Fireflies West cycling community is officially recruiting new riders for its 2025 tour, reig...
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Beyoncé and Levi’s turn up the heat with Chapter 3 of REIIMAGINE
  • REEL SAN FRANCISCO

Beyoncé and Levi’s turn up the heat with Chapter 3 of REIIMAGINE

By Reel 360 Apr 17, 2025
Beyoncé and Levi’s are back, and this time they’re taking over a roadside diner. The global superstar and iconic denim brand have just launched Refrigerator, the third cin...
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Brock Purdy lines up with Northern CA Toyota Dealer Group
  • SPORTS

Brock Purdy lines up with Northern CA Toyota Dealer Group

By Reel 360 Sep 9, 2024
Bay Area-based media and ad agency H/L has partnered with Toyota and San Francisco 49ers quarterback Brock Purdy for an exciting new campaign. The series of commercials aim...
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Glad, TLC co-founder T-Boz bring 90’s nostalgia to cleaning
  • Social Media

Glad, TLC co-founder T-Boz bring 90’s nostalgia to cleaning

By Reel 360 Jul 25, 2024
Glad has partnered with Tionne Watkins, better known as T-Boz from the iconic 90s girl group TLC, to spotlight the unique connection between scent and nostalgia. This collab...
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Ancestry celebrates family in new campaign
  • REEL SAN FRANCISCO

Ancestry celebrates family in new campaign

By Reel 360 Jul 3, 2024
Ancestry has teamed up once again with creative production agency Avocados and Coconuts to unveil their latest advertising endeavor, the "It’s a Family Thing" campaign. This ...
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CPB rebrands as Crispin; leadership changes
  • REEL MOVES/SAN FRANCISCO

CPB rebrands as Crispin; leadership changes

By Reel 360 Apr 24, 2024
In a significant move, Stagwell’s CPB (formerly Crispin Porter + Bogusky) undergoes a leadership overhaul and rebrands itself as Crispin. Maggie Malek, the former CEO of ...
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noosa goes upside down to explore its Aussie roots
  • REEL SAN FRANCISCO

noosa goes upside down to explore its Aussie roots

By Reel 360 Jan 17, 2024
In a yogurt industry dominated by calorie counts and fat percentages, noosa is flipping the script, quite literally, with its latest campaign titled "Flavour From Down Under." ...
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There’s “nothing routine” about DermapenWorld’s new campaign
  • REEL SAN FRANCISCO

There’s “nothing routine” about DermapenWorld’s new campaign

By Reel 360 Dec 16, 2023
Skincare leader DermapenWorld, headquartered in Australia, and creative agency Cutwater are introducing a groundbreaking brand platform and global campaign. Focused on...
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Dave Filoni named CCO of Lucasfilm
  • REEL MOVES/SAN FRANCISCO

Dave Filoni named CCO of Lucasfilm

By Reel 360 Nov 21, 2023
In a significant development for the Star Wars universe, Dave Filoni, a longtime force within the franchise, has been appointed as the Chief Creative Officer at Lucasfilm. ...
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