We’ve all seen it happen. The result of the online translation of 慢走 (safe trip) is translated to ‘walk slowly’; 开挂 (cheating in a video game) is ‘hang upâ...
We’ve all been buoyed by a kid’s naive ambition to realize their big dreams. Why can’t all of us just dream like a kid again, despite being stuck with all of life’s ev...
According to the Lunar New Year Zodiac, the Rabbit is the luckiest of the twelve animals – Production company, Hornet has reunited with Ogilvy Shanghai for the second Lunar N...
Apple is once again celebrating Lunar New Year with an inspirational film shot entirely on iPhone, created by TBWA\Media Arts Lab.
Directed by award-winning director Peng Fe...
This year, the Asian American and Pacific Islander community is celebrating the Year of the Rabbit — a symbol of longevity, peace, and prosperity. What better way to honor th...
Working with Los Angeles-based IW Group, The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng ...
To ring in Lunar New Year with style and innovation, McDonald’s partnered with our friends at multicultural agency, IW Group, and Humberto Leon, co-founder of fashion brand&n...
2021 is the Year of the Ox. Adidas has now revealed a high energy, celebrity-packed Chinese New Year campaign for its Originals brand that focuses on a limited edition coin tha...
