At a moment when electric vehicle advertising often leans hard into specs, speed, and sterile futurism, Lexus takes a sharply different approach. The brand’s latest chapter o...
Every holiday season brings a wave of movie tie-ins, but few feel as thoughtfully engineered as Lexus’ reunion with Universal for Wicked: For Good. The anchor :30, “Magic i...
Connections between generations are deeply cherished in Asian communities, where traditions, values, and skills are passed down as a way of preserving culture and strengthening...
Lexus partnered with Wong Fu Productions to celebrate Lunar New Year and the Year of the Rabbit in a short skit featuring Philip Wang, one of the founders of Wong Fu, along wit...
Congrats to our friends at IW Group! From tapping into the power of Kpop to embracing the possibilities of the metaverse, 2021 was a year of extraordinary firsts for IW Group,...
To ring in Lunar New Year with style and innovation, McDonald’s partnered with our friends at multicultural agency, IW Group, and Humberto Leon, co-founder of fashion brand&n...
The rules of success have changed. It’s no longer just about getting ahead or the constant grind. It’s about prioritizing what truly matters, cutting out distractions and w...
Creative studio Makiné recently partnered with LA-based multicultural marketing firm American Entertainment Marketing (AEM) to produce an integrated COVID-19 vaccine awareness...
To ring in the Year of the Ox, Lexus has partnered with Ronny Chieng to write and direct a branded content piece examining the etiquette of gift-giving during the global cultur...
Wildly popular DJ Shawn Wasabi takes a break from a gig to fuel up on some McDonald’s in a new spot showcasing the restaurant’s Bacon BBQ Burger and Snickerdoodle McFlurry.
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