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Omnicom may shutter iconic DDB brand following IPG merger
  • REEL BUSINESS

Omnicom may shutter iconic DDB brand following IPG merger

By Reel 360 Oct 31, 2025
In what could mark one of the most seismic shifts in advertising’s modern era, Omnicom Group is reportedly planning to retire its storied agency brand DDB Worldwide following...
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Omnicom-Interpublic merger: Boon or bane for advertising?
  • POV

Omnicom-Interpublic merger: Boon or bane for advertising?

By Reel 360 Dec 9, 2024
The advertising world is abuzz with the news of Omnicom Group’s acquisition of the Interpublic Group (IPG) in a landmark deal that will reshape the industry landscape. Th...
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Omnicom mandates agencies to work from home
  • International

Omnicom mandates agencies to work from home

By Reel 360 Mar 17, 2020
In an effort to protect its 70,000+ employees from the global Coronavirus COVID-19 pandemic, holding company Omnicom which includes DDB, BBDO and TBWA, has issued a companywid...
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