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Google pulls Dear Sydney Olympics AI ad
  • OLYMPICS

Google pulls Dear Sydney Olympics AI ad

By Reel 360 Aug 9, 2024
Google pulled its “Dear Sydney” ad from the Olympics TV rotation following significant backlash over its storyline. The ad, developed in-house to promote Google’s Gem...
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Tombras uses Google Gemini to create moving billboards for PODS
  • Reel Tennessee

Tombras uses Google Gemini to create moving billboards for PODS

By Reel 360 Jul 7, 2024
In a groundbreaking initiative revealed at Google’s annual Creative Lighthouse event during the Cannes Lions International Festival of Creativity, Tombras, in partnership wit...
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Blind filmmaker uses Google Pixel 8 camera in Super Bowl spot
  • Super Bowl

Blind filmmaker uses Google Pixel 8 camera in Super Bowl spot

By Reel 360 Feb 4, 2024
Google has dropped its 60-second Super Bowl commercial for its Pixel 8 phone, showcasing its AI-assisted camera through the compelling story of a blind character. Titled "J...
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Keke Palmer leads Google’s Black-Owned Friday
  • HOLIDAY SPIRIT

Keke Palmer leads Google’s Black-Owned Friday

By Reel 360 Nov 30, 2023
In its fourth year, Google's Black-Owned Friday campaign features a bouncy video starring actress, singer and producer Keke Palmer. The video reimagines the '90s Crystal Water...
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UNIT9 reimagines Space Invaders for 45th anniversary
  • Video Games

UNIT9 reimagines Space Invaders for 45th anniversary

By Reel 360 Jul 18, 2023
Global production and innovation studio, UNIT9 has collaborated with TAITO and Google to celebrate the 45th anniversary of the iconic arcade game SPACE INVADERS by introducing...
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Omelet whips up new Google Play Creative
  • REEL LA

Omelet whips up new Google Play Creative

By Reel 360 Jul 6, 2023
Our friends at Omelet have developed for Google Play in tandem with the launch of its new mobile gaming product, Google Play Games.  If you've been living on an aste...
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What are Shang-Chi star Simu Liu’s fave films? New Google TV series has answer
  • REEL NEW YORK

What are Shang-Chi star Simu Liu’s fave films? New Google TV series has answer

By Reel 360 Jan 4, 2022
Ever wonder what films inspire Shang-Chi and the Legend of the Ten Rings star, Simu Liu? How about Orange is the New Black's Laverne Cox? Panoptica Director Samuel Miron knows...
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D&AD: launches 2021 edition of Shift with Google
  • REEL MOVES/NEW YORK

D&AD: launches 2021 edition of Shift with Google

By Reel 360 Jun 17, 2021
D&AD has announced the launch of the 2021 edition of the Shift with Google program in New York. Now in its fifth year, Shift is D&AD’s free industry-led night school...
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CEO of Parler says it has been dropped by vendors
  • Social Media

CEO of Parler says it has been dropped by vendors

By REEL 360 Jan 11, 2021
CEO John Matze of Parler said this weekend that his social media company has been dropped by virtually all of its business alliances after Amazon, Apple and Google ended their ...
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Epic Games’ Fortnite spoofs famous Apple 1984 spot
  • Reel Ad of the Week

Epic Games’ Fortnite spoofs famous Apple 1984 spot

By Colin Costello Aug 14, 2020
In 1984, a start-up computer company named - may have heard of them - Apple launched a movement by catapulting the Macintosh computer into our unsuspecting IBM-led lives. The ...
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