framestore Archives

REEL MOVES/NEW YORK

Framestore: Lawrence Jones joins New York Studio

Aug 5, 2021

Oscar-winning creative studio Framestore announced today the appointment of Lawrence Jones as Creative Director, Realtime Supervisor in a move to expand the creative leadership...

REEL NEW YORK

PEDIGREE: New global campaign on shelters

By Reel 360 Jul 15, 2021

According to a PEDIGREE study, animal rescue shelters are frequently the first place people look for a dog, but less than 40% of people in the US* and less than 30% in Europe**...

REEL LA

Juanita’s Foods brings on the “Dip-spenser” via BBDO LA

By Reel 360 Jun 30, 2021

The reasons to celebrate just keep coming. Up next – 4th of July! Remember the episode of Seinfeld where George double dips? That was filmed in ...

Reel Ad of the Week

ServiceNow’s new Willy Wonka campaign is sweet

By Colin Costello Apr 27, 2021

Willy Wonka’s Chocolate Factory has a new secret ingredient: workflows from ServiceNow. The leading enterprise tech company’s latest commercials dive into the...

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Framestore receives Oscar nomination for Midnight Sky

By Reel 360 Mar 16, 2021

Framestore has be nominated for the 'Best Visual Effects’ Academy Award for its work on the Netflix film, The Midnight Sky. VFX supervisor Chris Lawrence and animation ...

Reel Ad of the Week

Xbox tackles elderly loneliness through gaming

By Reel 360 Feb 9, 2021

Loneliness among the elderly is on the rise, with a million older people going over a month without speaking to anyone, according to Age UK. And during Covid-19, that sense o...

Super Bowl

Kenan Thompson, Awkwafina join Will Ferrell in General Motors Super Bowl spot

By Reel 360 Feb 4, 2021

LOL. General Motors released its Big Game ad, starring Will Ferrell, who discovers Norway far outpaces the United States in electric vehicle adoption. It's ridiculously funny....

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Framestore provides 230 VFX shots for ‘The Crown’

By Reel 360 Nov 16, 2020

Crown Framestore King. Or Queen. Having recreated Heathrow in the 1960s for the third series of The Crown, Framestore has returned to Netflix’s royal drama, providing VFX wor...

REEL PRO

Framestore adds VFXmas Magic to Argos campaign

By Reel 360 Nov 4, 2020

Welcome to Holiday advertising. High street giant Argos turned to Framestore to help bring the magic to its exciting festive 2020 Christmas commercial directed by James Rouse, ...

REEL MOVES

Framestore acquires Company 3 / Method

By Reel 360 Nov 4, 2020

Framestore, in partnership with Aleph Capital and Crestview Partners, today announced the purchase of Company 3 / Method, bringing together two of the world’s top creativ...

REEL LA

AT&T and Lily return in first 5G campaign from BBDO

By Reel 360 Aug 10, 2020

AT&T is releasing its first ad celebrating nationwide 5G, starring its beloved spokes-character Lily! Since Lily’s return to AT&T in May, she is back for the third in...

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Framestore announces “remote” intern teams

By Reel 360 Jul 9, 2020

Framestore has announced the next stage of its ‘remote internship’, with seven teams selected for a bespoke program of expert guidance, mentoring and support from the Oscar...

REEL MOVES/LA

Framestore grows team w/vet EPs and producers

Jun 17, 2020

Oscar-winning creative studio Framestore announced today that it has bolstered its Los Angeles team by appointing Michael Scarcella as Head of Operations, Dan Roberts and Pete ...

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Framestore paints new picture for Sherwin Williams

By Reel 360 May 7, 2020

Well, these spots were definitely not shot on iPhone. Framestore and Framestore Pictures worked alongside creative agency MONO on the campaign's two new spots, 'Journey' and 'S...

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Framestore takes us BTS of new Macy’s spot from Anh Vu

By Reel 360 Mar 16, 2020

Directed by Anh Vu of Framestore Pictures, the new Macy's film titled "Switch It Up" highlights strong, confident women, and the many ways an amazing outfit from the department...

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Framestore takes us BTS of John Cena Experian spot

By Reel 360 Feb 27, 2020

In this new multi-spot campaign for Experian, Framestore teamed up with MikeTeevee and RESET director Gary Freedman to demonstrate that it’s now possible to increase your c...

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Framestore appoints Sinha as head of Mumbai studio

By Reel 360 Feb 4, 2020

Akhauri P. Sinha has been appointed by Framestore as the head of its new, purpose-built Mumbai studio. Akhauri joins from Method, where he was Managing Director of the studio'...

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Framestore on their VFX magic for ‘The Witcher’

By Reel 360 Jan 11, 2020

It wasn't witchcraft that brought the beautiful visual effects to life in Neftlix's The Witcher. It was the magic of Framestore, London. As part of its impressive slate of work...

International

Framestore set to open studio in Mumbai

By Reel 360 Dec 4, 2019

Yesterday, Academy Award-winning global creative studio Framestore announced plans to build on its Indian presence with the opening of a studio at the epicenter of India’s boo...