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It’s another snark attack in Passive Progressive sequel
  • REEL BOSTON

It’s another snark attack in Passive Progressive sequel

By Reel 360 Jan 13, 2026
Progressive is bringing back its “Passive Progressive” platform with a second round of snarky, character-driven spots that turn envy into comedy. Created by AOR Arnold W...
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Norwegian Cruise Line revives iconic tag with new platform
  • REEL BOSTON

Norwegian Cruise Line revives iconic tag with new platform

By Reel 360 Jan 12, 2026
Norwegian Cruise Line is charting a new course for its brand by looking back to one of its most recognizable ideas. The nearly 60-year-old cruise operator is unveiling a ref...
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Arnold promotes Sarah Taylor to Managing Director
  • REEL MOVES/BOSTON

Arnold promotes Sarah Taylor to Managing Director

By Reel 360 Oct 16, 2025
Arnold has elevated longtime client leader Sarah Taylor to Managing Director, a new role that formalizes her growing influence across the Boston-based agency. Taylor will conti...
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De Beers redefines natural diamonds as symbols of expression
  • REEL BOSTON

De Beers redefines natural diamonds as symbols of expression

By Reel 360 Oct 9, 2025
De Beers Group is ushering in a new era for natural diamonds with “Desert diamonds,” a national campaign that bathes the brand’s iconography in the sunlit whites, champag...
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PNC gives “get-rich-quick” schemes a face
  • REEL BOSTON

PNC gives “get-rich-quick” schemes a face

By Reel 360 Oct 7, 2025
PNC Bank is back with another chapter of its “Brilliantly Boring Since 1865” brand platform, this time roasting hypey money fads right in users’ feeds. The new social cam...
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Arnold Worldwide taps Marc Blanchard as EVP
  • REEL MOVES/BOSTON

Arnold Worldwide taps Marc Blanchard as EVP

By Reel 360 Aug 7, 2025
Arnold Worldwide has named Marc Blanchard as Executive Vice President, Head of Experience Design. In the newly created role, Blanchard will oversee the agency’s CX practice, ...
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Progressive tackles homeownership gap with short film
  • REEL BOSTON

Progressive tackles homeownership gap with short film

By Reel 360 Jun 17, 2025
Progressive Insurance, long known for its lighthearted spokespeople like Flo and Dr. Rick, is stepping into serious territory with a new short film and purpose-driven platform ...
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Progressive brings back the “Monster To-Do List”
  • REEL BOSTON

Progressive brings back the “Monster To-Do List”

By Reel 360 May 27, 2025
This summer, Progressive is back with a larger-than-life reminder for small business owners: getting a commercial auto insurance quote doesn’t have to be another monstrous ta...
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Dr. Rick returns in hilariously cringe-worthy  Progressive spot
  • REEL BOSTON

Dr. Rick returns in hilariously cringe-worthy Progressive spot

By Reel 360 Mar 27, 2025
Dr. Rick, who has become a low-key cultural icon for Progressive, once again proves why he’s the first-time homeowner’s most relatable nightmare and unlikely hero. The camp...
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Progressive’s new campaign warns against being “Passive Progressive”
  • Reel Ad of the Week

Progressive’s new campaign warns against being “Passive Progressive”

By Reel 360 Feb 12, 2025
Progressive is taking a witty approach to car insurance savings with its latest campaign, "Don't be Passive Progressive," targeting drivers under 35 who prioritize affordabilit...
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Toast teams with The Bear’s  Matty Matheson for new campaign
  • REEL BOSTON

Toast teams with The Bear’s Matty Matheson for new campaign

By Reel 360 Jan 7, 2025
Innovative restaurant technology platform, Toast, has launched an exciting new campaign, “It’s the Little Things,” emphasizing the small details that make a big impact in...
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Dr. Rick helps first-time homebuyers avoid “Parentamorphosis in new Progressive work
  • REEL BOSTON

Dr. Rick helps first-time homebuyers avoid “Parentamorphosis in new Progressive work

By Reel 360 Jan 6, 2025
Progressive has released two fresh spots, created by longtime agency partner Arnold, showcasing the ongoing adventures of Dr. Rick (portrayed by Bill Glass), the Parenta-Life C...
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Quarterback Backups come to the aid of Progressive customers
  • SPORTS

Quarterback Backups come to the aid of Progressive customers

By Reel 360 Sep 5, 2024
Progressive has launched a very funny and insightful new NFL-themed campaign titled "The Backup," directed by Paul Hunter of Prettybird. Backups! That's brilliant. The cam...
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Dr. Rick is back to help young homeowners in new Progressive work
  • REEL BOSTON

Dr. Rick is back to help young homeowners in new Progressive work

By Reel 360 Jul 19, 2024
Progressive Insurance continues to entertain and educate young homeowners with their beloved "Parenta-life coach," Dr. Rick (played by Bill Glass), in two new 30-second spots t...
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Arnold levels up account and strategy teams
  • REEL MOVES/BOSTON

Arnold levels up account and strategy teams

By Reel 360 Feb 13, 2024
Arnold Worldwide upgraded its team with two additions, enhancing its Account Services and Strategy departments with their expertise. Andrew Krensky rejoins Arnold as Managing D...
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Arnold ECD James Bray on who won the Super Bowl
  • Super Bowl

Arnold ECD James Bray on who won the Super Bowl

By James Bray Feb 13, 2024
Uber Eats, BMW, and Doritos didn’t win the Super Bowl. It was a far craftier and more calculated brand that did. Taylor Swift.Fact.Just because she doesn’t make tortilla ch...
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Progressive campaign flies with new spokes… birds
  • REEL BOSTON

Progressive campaign flies with new spokes… birds

By Reel 360 Jan 29, 2024
Arnold Worldwide, the creative force behind iconic spokesperson Flo and the beloved Parenta-life coach, Dr. Rick, has introduced two new animated characters for the Progressive...
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LL Cool J has Chance Encounter in new Progressive spot
  • Reel Ad of the Week

LL Cool J has Chance Encounter in new Progressive spot

By Reel 360 Dec 17, 2023
Rock & Roll Hall of Fame inductee and two-time Grammy Award-winning Hip-Hop icon LL COOL J has joined forces with Progressive’s Parenta-Life Coach Dr. Rick for a memorab...
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Sam’s Club brings us together in holiday campaign
  • HOLIDAY SPIRIT

Sam’s Club brings us together in holiday campaign

By Reel 360 Nov 8, 2023
In response to the ongoing societal upheavals and economic uncertainties, Sam's Club has launched a new holiday campaign in collaboration with Arnold Worldwide. ...
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Progressive’s NFL campaign, Replay returns
  • REEL BOSTON

Progressive’s NFL campaign, Replay returns

By Reel 360 Sep 13, 2023
As football season kicks off with thrilling on-field action and off-field disputes, Progressive's NFL campaign, "Replay," makes a triumphant return to remind viewers that ther...
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