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Amazon leans into Chris Hemsworth’s AI anxiety for Alexa+
  • Super Bowl

Amazon leans into Chris Hemsworth’s AI anxiety for Alexa+

By Reel 360 Feb 6, 2026
Amazon is leaning straight into modern AI anxiety for its Alexa+ Super Bowl spot, with Avenger, Chris Hemsworth, embodying every worst-case scenario we’ve all half-joked abou...
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Masters of the Universe teaser lets Eternia loose
  • Trailers

Masters of the Universe teaser lets Eternia loose

By The Geek Jan 21, 2026
By the power of Greyskull, the wait is over. After months of leaks, rumors, blurry set photos, and internet sleuthing worthy of Skeletor himself, Amazon MGM Studios has offic...
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Benedict Cumberbatch turns real Amazon reviews into holiday gold
  • HOLIDAY SPIRIT

Benedict Cumberbatch turns real Amazon reviews into holiday gold

By Reel 360 Dec 8, 2025
Amazon is doubling down on one of its most charming ideas in years, reviving its Cannes-winning “Five Star Theater” campaign and bringing in the actor audiences literally a...
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Amazon invests in Sydney Sweeney’s lingerie, is Bond next?
  • Celebrity

Amazon invests in Sydney Sweeney’s lingerie, is Bond next?

By Reel 360 Oct 31, 2025
Sydney Sweeney is reportedly the newest star in Jeff Bezos’s orbit, and not just in Hollywood. The Euphoria actress has attracted the Amazon founder’s attention both on sc...
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WBD officially is for sale, and Hollywood feels the chill
  • REEL BUSINESS

WBD officially is for sale, and Hollywood feels the chill

By Reel 360 Oct 22, 2025
It’s official: one of Hollywood’s most storied studios, Warner Bros. Discovery (WBD), has hung a “For Sale” sign on its iconic water tower. In a statement Tuesday,...
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Anyone can be Superman in new Amazon campaign from JOJX
  • REEL LA

Anyone can be Superman in new Amazon campaign from JOJX

By Reel 360 Jun 23, 2025
Production company JOJX has teamed up with Amazon Ads Brand Innovation Lab and DC Studios to launch Anyone Can Be Super, a heartfelt cinematic tribute to the enduring spirit of...
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LeBron James weighs post-NBA options in Amazon spot
  • Post

LeBron James weighs post-NBA options in Amazon spot

By Reel 360 Jun 17, 2025
“Are the retirement rumors true?” a reporter asks LeBron James in a packed press room. “What’s next?” Just as LeBron begins to respond, an Amazon Prime Day alert hits...
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Luca Guadagnino’s Challengers delivers masterful love triangle
  • Reviews

Luca Guadagnino’s Challengers delivers masterful love triangle

By Reel 360 Aug 2, 2024
From visionary filmmaker Luca Guadagnino, Challengers is an electrifying drama that captures the intensity of love, ambition, and rivalry set against the backdrop of the high-s...
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Prime Video unveils epic new trailer for Rings of Power S2
  • COMIC-CON

Prime Video unveils epic new trailer for Rings of Power S2

By The Geek Jul 27, 2024
During a panel at San Diego Comic-Con, Prime Video premiered an exclusive trailer for the highly anticipated second season of The Lord of the Rings: The Rings of Power. Sho...
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NBA on verge of $76B deal with NBC, Amazon, Disney/ESPN
  • SPORTS

NBA on verge of $76B deal with NBC, Amazon, Disney/ESPN

By Reel 360 Jun 5, 2024
The NBA is reportedly on the verge of finalizing a monumental media rights deal with NBC, Amazon, and Disney/ESPN, potentially worth around $76 billion over 11 years. This agre...
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Reese Witherspoon brings Elle back in Legally Blonde prequel
  • Streaming

Reese Witherspoon brings Elle back in Legally Blonde prequel

By Reel 360 May 15, 2024
At its inaugural upfront presentation, Prime Video announced that it has ordered the Legally Blonde prequel series Elle from Reese Witherspoon’s Hello Sunshine, a part of C...
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Prime renews The Boys for Season 5 ahead of S4 premiere
  • Streaming

Prime renews The Boys for Season 5 ahead of S4 premiere

By Reel 360 May 15, 2024
Prime Video announced today during its inaugural Upfronts presentation that the Emmy-winning hit series The Boys has been renewed for a fifth season. This announcement come...
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Striking Writers join Amazon Delivery Drivers Picket line
  • STRIKE

Striking Writers join Amazon Delivery Drivers Picket line

By Reel 360 Jul 18, 2023
Writers from the Writers Guild of America (WGA) joined striking Amazon delivery drivers from Palmdale in a show of solidarity. Over 50 writers participated in a picket...
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Gallery: See red carpet pics from Air Premiere
  • Film

Gallery: See red carpet pics from Air Premiere

By Reel 360 Mar 29, 2023
“A shoe is just a shoe…until my son steps into it.” From award-winning actor and director Ben Affleck (Argo, The Town, Zack Snyder's Justice League), AIR reveals the unbe...
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BSSP gets down to business with Amazon
  • REEL SAN FRANCISCO

BSSP gets down to business with Amazon

By Reel 360 Jul 19, 2022
Since 1994, Amazon has allowed millions of everyday Americans to have any-and-all types of goods shipped to their door in record time and for a reasonable price. But there ...
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Return to Middle Earth with Super Bowl trailer for Lord of the Rings
  • Super Bowl

Return to Middle Earth with Super Bowl trailer for Lord of the Rings

By Reel 360 Feb 14, 2022
Tolkien fans, pop culture fans, and football fans alike paused during the third quarter of Super Bowl LVI on Sunday when Amazon Studios transported them on a long-awaited journ...
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Reel 360’s 5 Super Bowl ads that hit and 3 that missed
  • Super Bowl

Reel 360’s 5 Super Bowl ads that hit and 3 that missed

By Colin Costello Feb 14, 2022
We've survived another day and night of Hard Seltzers (Does anyone drink beer anymore?) wings, and stuffing our faces with more chips than can be found in any chip or snack ais...
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Up for coffee talk? Lavazza introduces coffee machine with Alexa
  • International

Up for coffee talk? Lavazza introduces coffee machine with Alexa

By Reel 360 Oct 12, 2021
Starting October 11th, UK audiences will be officially presented to the latest innovation in the world of coffee: a coffee machine that talks. Talk about Coffee Talk. That is t...
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AWS and NFL ‘Stat That’ in new campaign from BSSP
  • REEL SAN FRANCISCO

AWS and NFL ‘Stat That’ in new campaign from BSSP

By Reel 360 Oct 6, 2021
The sports fan experience has become synonymous with stats. Behind every incredible play there are thousands of data points that tell the story of what made the play special—...
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Union Editorial partners with Amazon Studios, Mutt Film on ‘Always Jane’
  • Streaming

Union Editorial partners with Amazon Studios, Mutt Film on ‘Always Jane’

By Reel 360 Oct 4, 2021
Amazon Prime Video has announced the upcoming four-part docuseries Always Jane - a production of Amazon Studios, Mutt Film, and Union Editorial - which follows transgender teen...
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