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Coca-Cola faces backlash for AI-generated holiday ad
  • HOLIDAY SPIRIT

Coca-Cola faces backlash for AI-generated holiday ad

By Reel 360 Nov 20, 2024
Doh! Coca-Cola is under fire for its latest Christmas creative, an AI-generated homage to its beloved 1995 commercial, Holidays Are Coming. While the original featured real act...
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Sony Pictures embraces AI to cut costs
  • REEL BUSINESS

Sony Pictures embraces AI to cut costs

By Reel 360 Jun 1, 2024
Sony Pictures is making a significant shift towards incorporating generative artificial intelligence (AI) to streamline and reduce costs in film and television production. Chie...
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Dell Blue goes into Dell Optimizer’s built-in AI
  • REEL AUSTIN

Dell Blue goes into Dell Optimizer’s built-in AI

By Reel 360 May 22, 2020
Dell Blue, the internal creative agency for Dell, has debuted the launch campaign for Dell Optimizer, Dell Technology's AI-based software for workstations and laptops. Celebrat...
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Warner Bros embraces AI to greenlight future films
  • Tech

Warner Bros embraces AI to greenlight future films

By Reel 360 Jan 13, 2020
We are one step closer to Skynet or in Warner Bros' case, The Matrix. You know it's their property and all. Despite coming in a distant second to the juggernaut known as Disney...
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