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Tag: 1stAveMachine

1stAveMachine crafts origin story for Frooti
  • International

1stAveMachine crafts origin story for Frooti

By Reel 360 Apr 27, 2022
This is a colorful production. 1stAveMachine Buenos Aires has partnered with longtime partners &Walsh and Frooti, to bring the globally popular mango drink Frooti, to l...
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RBL Spotlight: Director Ron Brodie
  • The Reel Black List

RBL Spotlight: Director Ron Brodie

By Ron Brodie Mar 1, 2022
Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a dif...
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ESPN: Expands One App, One Tap campaign from BSSP
  • REEL SAN FRANCISCO

ESPN: Expands One App, One Tap campaign from BSSP

By Reel 360 Jun 25, 2021
After a wildly successful launch last year, ESPN tasked Sausalito-based creative agency partner Butler, Shine, Stern & Partners (BSSP) with expanding the “One App, On...
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1stAveMachine adds EP Kate Hitchings
  • REEL MOVES/NEW YORK

1stAveMachine adds EP Kate Hitchings

By Reel 360 Apr 1, 2021
Formerly an Executive Producer for Electric Theatre Collective and, later it’s sister company, Friends Electric, Kate Hitchings is a consummate problem solver, able to meet p...
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Two ‘bots go on an actual date for Jose Cuervo
  • Reel Ad of the Week

Two ‘bots go on an actual date for Jose Cuervo

By Colin Costello Mar 30, 2021
I've recently been using dating apps, and let's just get it out of the way now - I HATE them. They are like an unnecessary evil. My thumbs are pained from swiping right to onl...
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Wear what you love in new Macy’s campaign
  • REEL NEW YORK

Wear what you love in new Macy’s campaign

By Reel 360 Mar 15, 2021
There is nothing like the magic of an amazing new outfit. And who knows that better than Macy's? That's what we have in their spring campaign from storytelling production comp...
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1stAveMachine BA welcomes EP Sabrina Elizondo
  • International

1stAveMachine BA welcomes EP Sabrina Elizondo

By Reel 360 Mar 8, 2021
Our friends at 1stAveMachine and TRONCO have expanded its leadership team with the addition of Executive Producer Sabrina Elizondo. Formerly an Executive Producer at Timber,...
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Mustang Mach-E takes on Gravity, Lightning, DNA Oh my
  • REEL NEW YORK

Mustang Mach-E takes on Gravity, Lightning, DNA Oh my

By Reel 360 Feb 11, 2021
Since the Ford Mustang Mach-E was revealed, interest around Ford’s electric pony has been sky high. Recent insights point to the fact that Mustang Mach-E versus competitors...
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1stAveMachine animates anti-smoking campaign
  • REEL NEW YORK

1stAveMachine animates anti-smoking campaign

By Reel 360 Jan 26, 2021
Our friends at  1stAveMachine have created an animated anti-smoking story for agency Acento Advertising for the California Department of Public Health’s&...
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1stAveMachine signs  director Ron Brodie
  • REEL MOVES/NEW YORK

1stAveMachine signs director Ron Brodie

By Reel 360 Oct 19, 2020
Today, 1stAveMachine announced the addition of director Ron Brodie to its roster. Drawing inspiration from many different sources, Brodie’s diverse body of work blurs the lin...
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King Arthur gives props to bakers in new campaign
  • REEL NEW YORK

King Arthur gives props to bakers in new campaign

By Reel 360 Oct 8, 2020
Created by agency partner DCX Growth Accelerator and helmed by Director Tomi Dieguez (of 1stAveMachine Buenos Aires), a new campaign for the country's oldest flour compan...
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Classico Pasta Sauce redefines fam dinners
  • REEL NEW YORK

Classico Pasta Sauce redefines fam dinners

By Reel 360 Sep 22, 2020
If we asked you to name your family, you’d probably start with your mom or dad or sister or uncle. But there’s more to family than just biology. Oftentimes, our closest fri...
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Kevin Bacon, Henry Winkler, Kamala Harris read to kids
  • Celebrity

Kevin Bacon, Henry Winkler, Kamala Harris read to kids

By Reel 360 Jun 11, 2020
The Gotham Group has partnered with a number of children-centered non-profits to launch a YouTube reading room series, Gotham Reads. The new channel will feature close to 75 to...
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