(Screengrab) Purple, an innovative mattress company, along with creative content studio JOJX, instead asks: “What can you do with a good night’s sleep?” Playful, invigorating, and cinematically spectacular, the series of commercial films from director Matt Bieler for Purple focuses on the time spent not sleeping. Beginning with a series of shots of people waking … Continue reading Purple asks what can we do with a good night’s sleep?