(Courtesy BBDO Minn) The creative minds at BBDO MW have embarked on a mission to revolutionize the way we express frustration with their latest campaign for the Planters Brand. The campaign aims to turn the classic exclamation “AH, NUTS!” into a positive and powerful brand mnemonic – “Ahhh, nuts.” Addressing the challenge of infusing new … Continue reading Planters wants to change the way we say, “Ah nuts!”