(Courtesy Pepsico) If you stick around long enough, you’ll see things come full circle. That’s exactly what’s happening with Gatorade, the world’s leading sports drink. I worked on the brand from 1998 to 2001, and those years were among my favorite creative periods ever. “Is It In You?” is the only tagline that truly resonated … Continue reading Gatorade asks the iconic question again – “Is it in you?”