Former Marine is a “DieHard” in new advertising

(Kirstie Ennis) In 2020, Advance Auto Parts, a leading automotive aftermarket parts provider, helped relaunch the DieHard brand with an action-packed two-minute film starring Bruce Willis (famous for his role as John McClane in the movie Die Hard) and heralding that “DieHard is back.” The successful relaunch was followed last year by the debut of … Continue reading Former Marine is a “DieHard” in new advertising