(CREDIT: Lauri Aloi) As the curtains draw on yet another exhilarating Cannes Lions International Festival of Creativity, the global advertising industry finds itself at a pivotal crossroads of creativity and technological prowess. The 2024 edition not only showcased the best and brightest in advertising but also underscored the evolving dynamics of consumer engagement in a … Continue reading Cannes Lions 2024: A convergence of creativity and innovation