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Columnist: Reel 360

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Mr. Peanut returns to Super Bowl in new nutty adventure
  • Super Bowl

Mr. Peanut returns to Super Bowl in new nutty adventure

By Reel 360 Jan 15, 2020
Super Bowl LIV is just a little over two weeks away and brands are beginning to roll out what they have paid millions of dollars for. Kraft-Heinz's Planters Peanuts is one of ...
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Alex Bogusky departs CPB after 18-month return
  • REEL DENVER

Alex Bogusky departs CPB after 18-month return

By Reel 360 Jan 14, 2020
Citing the desire to spend more time with his family, iconic  CPB co-founder Alex Bogusky has announced that he will be leaving the famed agency (he founded in 1988)...
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Comcast taps Ryvicker as Senior VP, Investor Relations
  • REEL MOVES/PHILADELPHIA

Comcast taps Ryvicker as Senior VP, Investor Relations

By Reel 360 Jan 14, 2020
Comcast Corporation has announced that Marci Ryvicker will join the company as Senior Vice President, Investor Relations, in mid-January. She will report to Mike Cavanagh, Chie...
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It’s “quid pro quo” as CBS commits to  ‘Clarice’
  • TV

It’s “quid pro quo” as CBS commits to ‘Clarice’

By Reel 360 Jan 14, 2020
This week at the Winter Television Critics Press Tour, CBS announced it has given a series commitment to Clarice, a new drama project written and executive produced by Alex Ku...
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Nike turns Chinese tradition into high octane chase
  • International

Nike turns Chinese tradition into high octane chase

By Reel 360 Jan 14, 2020
Chinese New Year, or The Year of the Rat, is upon us. One of the many delightful traditions is known as The ‘hongbao’ - a red envelope stuffed with money - that is given by...
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Cornerstone Consulting Org. taps MARC USA as AOR
  • Reel Pittsburgh

Cornerstone Consulting Org. taps MARC USA as AOR

By Reel 360 Jan 14, 2020
Today, Veteran-owned Cornerstone Consulting Organization (CCO) has named MARC USA its first Agency of Record as part of the firm’s aggressive growth strategy. The Ohio-based...
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Apple celebrates Chinese New Year with ‘Daughter’
  • REEL LA

Apple celebrates Chinese New Year with ‘Daughter’

By Reel 360 Jan 14, 2020
If this new short film from Apple doesn't make you tear up, then you had better have your heart checked. As it has done for the past several years, the brand is celebrating Chi...
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Director Shane Valdez, EP Norm Reiss launch Realm Films
  • REEL MOVES/LA

Director Shane Valdez, EP Norm Reiss launch Realm Films

By Reel 360 Jan 14, 2020
There is nothing like starting a new year, forget that a new decade, with a new venture. Incredibly talented and innovative Director Shane Valdez, with long-time Producer Norm ...
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‘Shameless’ to end its run after this summer
  • TV

‘Shameless’ to end its run after this summer

By Reel 360 Jan 13, 2020
Ah Gallaghers, we did have a lot of fun, but all good things must come to an end. Showtime has announced that it has picked up an 11th and final season of its hit comedy s...
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Ariana Grande to perform at 2020 Grammy Awards
  • Awards Season

Ariana Grande to perform at 2020 Grammy Awards

By Reel 360 Jan 13, 2020
Big news for Arianators: Ariana Grande took to social media to announce she'll be performing at the 62nd GRAMMY Awards on Jan. 26 live from Los Angeles! ...
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‘Essence’ House to launch during Oscar Week
  • Awards Season

‘Essence’ House to launch during Oscar Week

By Reel 360 Jan 13, 2020
ESSENCE, the number one media, technology and commerce company dedicated to Black women globally, has unveiled the honorees for its highly-esteemed 2020 Black Women in Hollywo...
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Burson-Marsteller founder dies at 98
  • In memoriam

Burson-Marsteller founder dies at 98

By Reel 360 Jan 13, 2020
Harold Burson, once a 14-cents-per-column-inch stringer for a Memphis newspaper, who reported the Nuremberg Trial for the Army radio network in Europe and whose one-man consult...
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Dole Food selects Padilla as digital and social AOR
  • REEL MINNEAPOLIS

Dole Food selects Padilla as digital and social AOR

By Reel 360 Jan 13, 2020
Following a competitive search, Dole Food Company, Inc., has selected independently operated Padilla as its digital marketing and social media agency of record. Padilla will le...
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Warner Bros embraces AI to greenlight future films
  • Tech

Warner Bros embraces AI to greenlight future films

By Reel 360 Jan 13, 2020
We are one step closer to Skynet or in Warner Bros' case, The Matrix. You know it's their property and all. Despite coming in a distant second to the juggernaut known as Disney...
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The Engine is Red hires Cannabis expert Winter
  • REEL MOVES/MINNEAPOLIS

The Engine is Red hires Cannabis expert Winter

By Reel 360 Jan 13, 2020
The Engine is Red has hired cannabis industry expert, Zach Winter as Director of Client Partnerships to oversee client acquisition at the agency’s Santa Rosa and Minneapolis...
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One Club announces jury for Young Ones Student Awards
  • The One Club

One Club announces jury for Young Ones Student Awards

By Reel 360 Jan 13, 2020
Ogilvy Creative Director Kate Desmarais, Leo Burnett VP, Strategy Director Stephanie Dials and Accenture Designer Dahye Ok will represent Chicago on the The One Club for Creati...
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Hohem unveils 1st lightweight Smartphone gimbal
  • Tech

Hohem unveils 1st lightweight Smartphone gimbal

By Reel 360 Jan 11, 2020
During the 2020 Consumer Electronics Show (CES) in Las Vegas, Hohem Technology drew great attention of multiple buyers, journalists and third parties to its innovative and all-...
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Framestore on their VFX magic for ‘The Witcher’
  • Post

Framestore on their VFX magic for ‘The Witcher’

By Reel 360 Jan 11, 2020
It wasn't witchcraft that brought the beautiful visual effects to life in Neftlix's The Witcher. It was the magic of Framestore, London. As part of its impressive slate of work...
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VFX Legion on post work for Blumhouse ‘Black Christmas’
  • Post

VFX Legion on post work for Blumhouse ‘Black Christmas’

By Reel 360 Jan 11, 2020
Led by VFX Supervisor James David Hattin, VFX Legion's global team of artists created all of the visual effects for Black Christmas, the second remake of the classic holiday ho...
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Gosselaar to reprise ‘Saved by the Bell’ role
  • TV

Gosselaar to reprise ‘Saved by the Bell’ role

By Reel 360 Jan 10, 2020
This April, NBCUniversal will launch their own streaming service, Peacock. Just like Disney+, CBS All-Access and HBOMAX, the new service will mine old gold IP's and breathe ne...
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