(Courtesy McCann Shanghai) Chevrolet China and McCann Shanghai have launched the very first brand video for the Chevrolet Black Bowtie emblem, which was introduced to the China market in 2005. Brought to life through an exploration of the significance and striking visual impact of the color “black”, the brand value of Chevrolet’s “Born Powerful” theme echoes the spirit of today’s Chinese youth who dare to break … Continue reading Chevrolet and McCann launch video for Chinese branding