(Edward James Olmos) In 1997, actor, director, producer, and activist Edward James Olmos saw a need to create a venue to promote Latino and Latina voices. As an established actor, Olmos wanted to discover the next generation of voices and help bring their art to the forefront of cinema. Olmos teamed with co-founders Marlene Dermer … Continue reading CHAT: LALIFF co-founder Edward James Olmos