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REEL CHICAGO

VMLY&R named AOR for YMCA, will staff up

By Reel 360 Mar 4, 2020 0 Comment

The "Y" in VMLY&R has more value tonight. The Chicago office, whose headquarters is in Kansas City, has been named "Agency of Record" for The YMCA. The agency scored the wi...

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Havas creates “Shoe Store” installation for Black History

By Reel 360 Feb 28, 2020 0 Comment

Havas Chicago, pardon the pun, is Black at it, for Black History Month with another outstanding installation. Since 2017, the agency's diversity and inclusion platform, #BLACKA...

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Laker Anthony Davis creates ‘AD LAB’ for high school

By Colin Costello Feb 19, 2020 0 Comment

Last weekend the NBA All-Stars descended upon Chicago and their impact could be felt everywhere. From Magic Johnson joining ESPN commentator Kenny Smith on a McDonald's panel t...

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Nat’l Association of Realtors wants us to look for the ‘R’

By Reel 360 Feb 18, 2020 0 Comment

Building on the successful launch of last year’s 'That’s Who We R' national branding campaign, the National Association of Realtors (NAR) has introduced the next creative i...

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Miller Lite unveils ‘Offline Can’ and two new spots

By Reel 360 Jan 9, 2020 0 Comment

Building on its campaign positioning Miller Time as the “original social media,” Miller Lite is breaking two new TV ads and bringing a limited number of its dark-colored Of...

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BAM Studios talks up new podcast division

By Reel 360 Jan 9, 2020 0 Comment

Chicago's BAM Studios has worked on a wide range of compelling podcasts, including: ACLU’s Talking Liberties, Ronan Farrow: To Catch and Kill, Chris Olsen’s SHOUTBOX, Calla...

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Burnett’s Taylor, BBDO’s Filip among Gerety judges

By Reel 360 Jan 7, 2020 0 Comment

Global CCO at Leo Burnett and CCO at Publicis Communications North America, Liz Taylor and Energy BBDO's SVP and ECD, Iona Filip, will represent Chicago as judges for the globa...

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Laughlin Constable, Jewelers Mutual are obsessed

By Reel 360 Jan 3, 2020 0 Comment

No one appreciates the special bond between a fiancé and their brand new engagement ring like Jewelers Mutual Insurance Company, the category leader which has been insuring je...

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Father remembers meeting Cinderella in Disney spot

By Colin Costello Dec 15, 2019 0 Comment

There is a life-long emotional connection that forms between a parent and their young children at Disney Parks. I remember my 8-year-old daughter looking at me wide-eyed and ho...

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OKRP rewrites wish lists with Groupon experience

Dec 11, 2019 0 Comment

Understanding that today's consumers want more experiences than things, O'Keefe Reinhard & Paul created a new way to think about gifting for Groupon. ‘Rewrite The List’...

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Burnett, Framestore wield sword for Nintendo: Pokémon

By Reel 360 Dec 10, 2019 0 Comment

Nintendo has debuted a launch film for its highly anticipated new Switch game, Pokémon Sword and Shield. Working with Leo Burnett – Chicago and Framestore Pictures, service ...

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Apple, 100cameras teach students photography

By Reel 360 Dec 6, 2019 0 Comment

Chicago is a city with many stories. The Great Fire of 1871. The Pullman Strike of 1894, led by railroad workers that ultimately resulted in the establishment of Labor Day. The...

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Energy BBDO rocks The Cradle for Adoption Month

By Reel 360 Nov 21, 2019 0 Comment

November is National Adoption Month – and National Adoption Day is on Nov 23. In honor of this, Energy BBDO has teamed with not-for-profit, non-religiously affiliated adoption...

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Energy BBDO beats former boss for Brown-Foreman win

By Reel 360 Nov 21, 2019 0 Comment

Take that, Andrés Ordóñez. Led by recently elevated co-chief creative directors Josh Gross and Pedro Pérez, Omnicom’s Energy BBDO beat out FCB Chicago and former boss, Or...

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Energy BBDO gets to heart of the matter w/Alka-Seltzer

By Reel 360 Nov 14, 2019 0 Comment

For the first time ever, Bayer's Alka-Seltzer and Alka-Seltzer Plus have come together to launch a universal brand platform focusing on a key benefit that both products share: a...

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Marketing Arm takes lead on State Farm from DDB

By Reel 360 Nov 13, 2019 0 Comment

DDB Chicago just got a lump of coal in its stocking courtesy of State Farm. State Farm, which wields a $615 million account, has given the creative lead to Omnicom's The Market...

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The force is with new United ‘Star Wars’ 737

By The Geek Nov 10, 2019 0 Comment

The galaxy just got a little friendlier as United Airlines has teamed up with Disney and LucasFilm for the upcoming release of the highly-anticipated conclusion to the Skywalker...

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McDonald’s Fairhurst resigns; stock falls

By Reel 360 Nov 5, 2019 0 Comment

More fallout from McDonald's CEO, Stephen Easterbrook ouster as multiple outlets now confirm David Fairhurst, who had been installed as Chief People Officer, has left the comp...

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McDonald’s Easterbrook fired over employee relationship

By Reel 360 Nov 3, 2019 0 Comment

McDonald's Corporation today announced that that CEO Steve Easterbrook was fired due to a consensual relationship with an employee, the company said Sunday. McDonald's forbids ...

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Outcome Health to pay $70m after fraud investigation

By Reel 360 Oct 30, 2019 0 Comment

Outcome Health, privately held by ContextMedia Health, admitted in resolution documents that from 2012 to 2017, former executives and employees of the company perpetrated a sche...