C-K and Corona Extra answer the call for RAW

I’ve thought of calling lots of various people through the years on game day, even at one point the cops (let’s leave it at that), but I can’t say I have ever thought of calling former NFL coach Jon Gruden until now.

In a new campaign created by Cramer-Krasselt, the ESPN analyst takes calls and offers pertinent advice on his hotline – (855) 9-GRUDEN.

Since I have always stressed about saving seats at a bar, I award this new campaign RAW for this week! Take a look below:

“We think it’s time football fans called an audible and upgraded their game day with Corona,” said John Alvarado, Vice President of Corona Extra. “Whether you’re watching the game in the stands or at home with friends, you can always find your game day beach with Corona, and we’re excited to upgrade one lucky fan’s experience this season with a trip to meet Coach Gruden for QB Camp.”

Decorating for a football party? Punt or go for it on 4th down? Couch or easy chair? Limes or lemons? Call (855) 9-GRUDEN.

The use of Gruden is a smart extension of the brand’s ever-growing expansion into football territory and the way C-K is using him feels natural and fun.

Through the Hotline, football fans can also follow the prompts to enter for a chance to win a 3-day, 2-night trip to Orlando, Florida and a visit to Coach Gruden’s QB Camp.

Gruden, Corona and C-K a perfect threesome to kick off football season with RAW.


CLIENT: Corona Extra

AGENCY: Cramer-Krasselt
Chief Creative Officer: Marshall Ross
Executive Credit Director: Rick Hamann
Group Account Director: Renee Chez
Group Creative Director: Bill Dow
Art Director/ACD: Brandon Ireland
Copywriter/ACD:David DeJong
Sr. Copywriter: Dan Catterson
Senior Designer: Andrei Slobtsov
Account Director: Dana Fulena
Account Supervisor: Rebecca Pilgrim

Producer: Rob Jaeger

Director: Hank Perlman

POST: Whitehouse
&nbsp&nbsp&nbspEditor: Carlos Lowenstein

Audio Engineer: Dave Leffel
Audio Assistant: Alejandra Leon

Announcer voiced by Darren Stephens, www.darrensvoice.com

Think you have a spot or campaign for Raw? Submit to colin@reelchicago.com.