To celebrate the memory and life of Dr. Martin Luther King Jr., Burrell and Comcast have launched a dynamic new campaign titled Visions of King, using the hashtag #Keepmarching.
Nine busts of Dr. King form the centerpiece of the campaign. Created by young Philadelphia-area artists, the works are titled with words taken directly from Dr. King’s speeches.
“We will not be silent,” “Our dreams matter,” and “Doing what is right” are a few of the titles representing the work on display.
Burrell and Comcast invited local partners and supporters of young artists to participate, including the Philadelphia High School for the Creative & Performing Arts (CAPA), Big Brothers Big Sisters, Overbrook School for the Blind, and Girard College.
The sculptures were revealed during a Friday event at CAPA.
Each sculpture includes a moving video about the artist’s creative journey while working on the project. For example, the students at Girard College named their sculpture, “Justice,” finding their inspiration in Dr. King’s famous quote, “Injustice anywhere is a threat to justice everywhere.”
For their sculpture, “Democracy,” The Big Brothers and Big Sisters of Potter Thomas School chose to explore American democracy, using this quote from Dr. King as their motivator, “Now is the time to make real the promises of democracy.”
Finally, there is an amazing sculpture, “Darkness and light” that the Overbrook School for the Blind explored through touch. For the students, it brought a new understanding, using Dr. King’s quote, “Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.”
“I am so proud of this work, and the team that has labored over the last few months, against great odds to pull this off. There were challenging days, but we persevered,” said Burrell VP Group Account Director James Patterson, adding, “#KeepMarching is a reminder of what this agency has always done best. We create opportunities for brands to engage AA consumers through platforms that celebrate our best.”
Comcast is now in the process of installing the sculptures at various locations throughout Philadelphia for display throughout the month of February.
To view the statues live, visit:
Philadelphia City Hall
Comcast Center
The Philadelphia Museum of Art (the famed “Rocky” stairs)
The African American Museum in Philadelphia
Betsy Ross House
The School District of Philadelphia
Temple University
The Kimmel Center for the Performing Arts.
The campaign is being supported with print, radio and digital in key Comcast markets. To learn more, click here.
CREDITS
Agency: Burrell
Chief Creative Officer: Lewis Williams
VP/Creative Director: Terrence Burrell
Jr. Copywriter: Makeda Loney
Art Director: Winston Chueng
Copywriter: Allison Lyke
Senior Broadcast Producer: Debra Dale
Senior Producer: Sofia Akinyele-Trokey
Senior Digital Producer: Carlo Treviso
Director of Studio Services: Sean Devlin
Production Manager: Jodi Alstrin
VP Group Account Director: James Patterson
VP Account Director: Tracy Anderson
SVP Group Media Services: Linda Jefferson
Associate Media Director: Donnell Chester
Manager Broadcast Business: Linda Glover
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.