(Courtesy TBWA\Chiat\Day) Late last month, Behr, along with creative partner TBWA\Chiat\Day released the first spot in a new campaign titled, “Should’ve Used Behr.” The campaign expertly tapped into real, relatable anxieties around home decor and exaggerated them with humor. The insight being reflected is one that is seen across social media: “housebarassment” – our homes … Continue reading Behr is back with the Domino Effect