George Lois (June 26, 1931 – November 18, 2022) He was the reason an entire generation of advertising men and women got into the business. George Lois, the self-proclaimed creator of “The Big Idea,” who inspired advertisers, claimed credit for “I want My MTV” and designed some 90 Esquire Magazine covers has died. Lois was … Continue reading Advertising legend George Lois passes at 91