Award-Winning automotive director Rory McKellar signs with Durable Goods 

Award-winning automotive director Rory McKellar has joined bicoastal production company Durable Goods. Over the span of his 25-year career in commercial production, McKellar’s dynamic body of work spanning television, commercials, and films has earned him global recognition. His instincts and narrative style has landed him numerous campaigns with leading automotive brands, as well as directing … Continue reading “Award-Winning automotive director Rory McKellar signs with Durable Goods “

Fallon creates intimate portrayals of hockey fans in new NHL work for Disney

You know hockey is not for everyone. And the authentic new work from Fallon for the NHL on ESPN and ESPN+, as well as ABC and Hulu, not only shares that sentiment, it embraces it. The creative debuted last night during ESPN’s coverage of Monday Night Football and will run across Disney’s owned and other … Continue reading “Fallon creates intimate portrayals of hockey fans in new NHL work for Disney”

Dead Prezis are very alive in new Travis Thompson video directed by Tyler Yee

SixTwentySix Productions has lent its services to Dead Prezis, the latest music video to drop from rising Seattle hip hop talent Travis Thompson featuring American rapper and music producer G-Eazy.  The track is from Thompson’s brand new, just released album BLVD BOY, named for the Burien, Washington native’s hometown street he grew up on, Ambaum … Continue reading “Dead Prezis are very alive in new Travis Thompson video directed by Tyler Yee”

Durable Goods signs director Katharina Baron

Venice, CA-based production company Durable Goods has signed director Katharina Baron for her first U.S. commercial representation. Baron’s careful eye for art design and experience as a creative director result in a highly curated aspirational aesthetic in her work, balancing polished ambiance with emotional relatability. She has directed and produced award-winning commercial and branded campaigns … Continue reading “Durable Goods signs director Katharina Baron”

“Uncle Tim” Scott thinks woke supremacy is a thing

On Wednesday, CNN host Don Lemon condemned Republican Senator Tim Scott of South Carolina for “gaslighting” Americans by arguing that “woke supremacy is as bad as white supremacy.”  Not familiar with Scott? He is the only Black U.S. senator in the GOP caucus. Earlier Wednesday, Scott appeared on Fox News and stated “woke supremacy is … Continue reading ““Uncle Tim” Scott thinks woke supremacy is a thing”

One inspired winner will suit up with Shift4 and SpaceX

One lucky civilian may take the stratosphere this Fall with SpaceX and Shift4, as announced in the Super Bowl campaign spot “Join Us” out of agency Known. Directed by Bryce Dallas Howard (Jurassic World), shot by John Schwartzman and produced by our friends at Durable Goods, the wistful ad belies the gravity of the offering–a … Continue reading “One inspired winner will suit up with Shift4 and SpaceX”

CDDP announces 50/50 Honorable Mentorship

Tamika Lamison, executive director of the Commercial Directors Diversity Program (CDDP), today announced the Program’s new initiative: the 50/50 Honorable Mentorship Program. This mentorship effort teamed 50+ emerging directors with 50+ commercial industry professionals who reviewed the directors work and then mentored them on a one-hour zoom call, offering advice, guidance, suggestions and possible next … Continue reading “CDDP announces 50/50 Honorable Mentorship”

Durable Goods adds director Christina Xing

Durable Goods has signed director and editor Christina Xing for U.S. commercial representation. Studying filmmaking and perfecting her craft from a Gen-Z perspective has allowed her to develop a fresh vision for representing underrepresented voices in ways that reverberate with modern youth culture. Just out of high school, her work drew early attention from top … Continue reading “Durable Goods adds director Christina Xing”

UFC’s Buffer turns manscaping into sport

Durable Goods partners with director Eli Green to deliver the ringside excitement of a primetime fight to a man’s personal ‘mowing’ experience in a new comedic spot for, featuring UFC ring announcer Bruce Buffer, for Manscaped. Created directly for the client, the new :30-second effort personifies (Buffer) the inner pep talk a man revs himself … Continue reading “UFC’s Buffer turns manscaping into sport”

‘Parasite,’ ‘Jojo Rabbit’ winners at WGA Awards

Parasite and Jojo Rabbit were the big winners in film Saturday night as the . Writers Guild of America West (WGAW) and Writers Guild of America, East (WGAE) announced the winners of the 2020 Writers Guild Awards for outstanding achievement in writing for film, television, new media, news, radio/audio. The concurrent ceremonies were held at The Beverly … Continue reading “‘Parasite,’ ‘Jojo Rabbit’ winners at WGA Awards”

Writers Guild announces TV, News and Radio noms

Writers Guild of America East (WGAE) and Writers Guild of America West (WGAW) have announced nominations for outstanding achievement in television, new media, news, radio/audio, and promotional writing during 2019. The shows up for best drama series are The Crown, The Handmaid’s Tale, Mindhunter, Succession and Watchmen. Vying for best comedy series honors are Barry, The Marvelous Mrs. Maisel, PEN15, … Continue reading “Writers Guild announces TV, News and Radio noms”