Mixing humor into a commercial while staying on message is a tricky proposition, but doing it while reminding viewers about oral hygiene sounds dang near impossible.
With smart direction, excellent casting and a brilliant script by Weber Shandwick, Chicago’s Tandem, Inc. pulled it off in a new spot for the American Academy of Periodontology.
Dominique Monet is an award-winning creative director at GSD&M. She has spent her career working on some of the world’s most iconic brands including Pizza Hut, Toyota, and Crocs. Her experience spans the multicultural, general and global market. Not only has her work been awarded, but so has she. Dominique was 1 of 20 creative … Continue reading “REEL WOMEN: GSD&M CD Dominique Monet”
Black women with breast cancer have a 40% higher death rate than white women. Despite this, nothing exists that shows breast cancer on darker skin – until now. Love & Nudes has created The Stage Zero Collection, the world’s first breast cancer screening bras for Black women, designed to help them recognize breast cancer’s symptoms even before … Continue reading “Love & Nudes creates breast cancer screening bra”
Venerable Tabletop powerhouse Schrom, and Yacht Club – a full-service production company with in-house editorial, VFX, and CGI – have announced a formal alliance, sharing talent, production staff, studios, and resources, with each maintaining the distinct culture that has brought their company its share of success. The official move comes amidst continued, mutual growth through … Continue reading “Schrom and Yacht Club align for production”
The Global Best of the Best Effies were unveiled alongside the 2022 Global Multi-Region Effies at the Global Effie Celebration, which was held virtually on December 6. Crayola, dentsuMB, and Golin PR’s “Color Yourself into the World” won the Iridium Effie and was named the most effective campaign in the world at the second annual … Continue reading “Crayola wins top honors at Global Best of Effies”
Since, well, forever women have expressed that the birth control category doesn’t work for them. And Annovera believes it’s time for women to stop apologizing for who they are and what they want. In the latest campaign from our friends at McCann, New York, we see comedian, writer, producer and actress, Whitney Cummings, encouraging women … Continue reading “Annovera, Whitney Cummings Un-Apologize”
PEDIGREE Brand has launched a new brand campaign that celebrates dogs as essential supporters through challenging times. As part of the program, the PEDIGREE brand has created a nationwide support fund, Essential Support Dogs, that will provide up to $2.5M in nutritional and financial assistance across the U.S. to help ensure dogs can stay with … Continue reading “PEDIGREE launches Support Dogs Program”
On April 23rd, Vagina Appreciation Day, Annovera, the birth control ring that literally goes in your vagina & Whitney Cummings the brand’s sexy, open and un-apologetic spokeswoman, would like to officially and unapologetically declare that vaginas are amazing. And women should never have to apologize on behalf of them. Since, well, forever women have expressed … Continue reading “Whitney Cummings & Annovera celebrate Vagina Appreciation Day”
The villainous mastermind with the indelible iron pinkie and cheeky smirk returns in General Motors’ Super Bowl LVI campaign, which brings the infamous Dr. Evil from the classic Austin Powers films “back for good.” To help the automaker herald the return of actor/comedian Mike Myers’ iconic series and character after two decades during the biggest TV event … Continue reading “AFX Creative adds VFX to GM’s Dr. Evil Super Bowl spot”
McCann Worldgroup has been awarded a Grand Prix in the PR Lions category at the Cannes Lions International Festival of Creativity for ‘The Bread Exam,’ a campaign teaching women to perform self-checks and detect early signs of breast cancer. The campaign was developed to help tackle cultural taboos, which can prevent early breast cancer detection in … Continue reading “Cannes Lions: McCann wins Grand Prix in PR Category”
Cannes Lions has announced its jury line-up of global experts selected to shortlist world-class creative work and benchmark excellence this June. The Lion-winning work will be announced, awarded and celebrated during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, which all LIONS members will receive complimentary access to. The Cannes Lions … Continue reading “Cannes Lions announces 2021 Shortlist Jury”
General Motors new “Everybody In” campaign serves as a call to action to join a movement towards the mass adoption of electric vehicles. GM will excite a new generation of EV buyers by highlighting the range, performance and flexibility of its revolutionary Ultium platform and make electric vehicles accessible to all through their launch of … Continue reading “General Motors introduces ‘Generation E’”
Match Marketing Group announced today the appointment of two Creative Directors, Matt Horton and Dexter Black, who will join the agency’s growing creative department across integrated and experiential, respectively. Reporting to Eric Moncaleano, ECD, Horton and Black will collaborate with client services, strategy and leadership teams to deliver superior creative that drives business results. “We … Continue reading “It’s a Match for Matt Horton and Dexter Black”
In quick response to sudden volatility in the advertising and design industries brought on by the coronavirus pandemic, The One Club for Creativity has launched The One Club COVID-19 Jobs Board, a free resource for connecting people seeking work globally with agencies, design studios, production companies and brands looking to fill open positions. The free service is … Continue reading “One Club offers free Jobs Board during COVID-19 crisis”
With the Super Bowl coming fast and furious this weekend most brands, some have taken a pause due to Kobe Bryant’s tragic death, are rolling out their teasers and spots to showcase the $5.6 million they have paid for a :30-second slot. Now Michelob ULTRA and agency FCB New York are presenting theirs featuring Tonight … Continue reading “Fallon works out with John Cena for Michelob ULTRA”
Singing vaginas. Whopper detours. McCann, New York. Barbie. Answer is – what won last night at the 2019 Clio Awards? Burger King’s smart as hell “Whopper Detour,” from FCB New York won the Grand Clio in two categories, Digital/Mobile and Direct. Andy Cohen hosted the event at The Manhattan Center in New York City. The … Continue reading “Burger King, McCann take top honors at 2019 Clios”
McCann Worldgroup was named Network of the Year at the 2019 Cannes Lions International Festival of Creativity. The global agency group, which won a total of 73 Lions representing creative work from across its disciplines and all of its regions, was also named at the weeklong Festival as the Healthcare Network of the Year for … Continue reading “McCann Worldgroup named 2019 Network of the Year”
Integrated marketing team includes 215 McCann, UM and Weber Shandwick Columbia Sportswear has selected McCann Worldgroup as its global agency of record for marketing services for the Columbia brand. Today’s announcement follows a competitive review, and the new partnership will help drive Columbia’s efforts in the creative, media, and public relations landscapes. The McCann Worldgroup … Continue reading “Columbia Sportswear selects McCann as global AOR”
(New York – 14 May 2018) Members of the 2018 North American Grand Effie Jury weighed in on how their companies are building and maintaining an effectiveness culture. Mary Beth West, Chief Growth Officer, The Hershey Company “What gets measured gets done.” Keith Weed, Chief Marketing & Communications Officer, Unilever “We have been working to … Continue reading “Effie Jurors weigh in on creating an effective culture”
State Farm will have the McDonald’s agency business model with possibly a couple of co-op vendors on the side to go, according to a report in Adweek. Taking a page from the fast food giant’s playbook, the St. Louis-based the country’s largest insurance provider is reportedly in the process of consolidating a majority of its … Continue reading “State Farm to consolidate business with Omnicom”
