VMLY&R grows female Senior leadership internationally and LATAM teams

VMLY&R announced today the appointments of three new female leaders across its global and LATAM human resources and diversity, equity and inclusion (DEI) functions, building on the agency’s commitment to employee growth and development. Loren Blandon will take on the role of global executive director, learning, growth and experiences. In her new role, Blandon will implement a new strategy of … Continue reading “VMLY&R grows female Senior leadership internationally and LATAM teams”

VMLY&R retains Navy for five more years

Following a competitive review that kicked off in April 2020, America’s Navy has awarded a second consecutive five-year contract to WPP’s VMLY&R. The contract is valued at over $455 million.  VMLY&R will continue to lead marketing and advertising communication services in support of a nationwide marketing program focused on recruitment and retention programs for the … Continue reading “VMLY&R retains Navy for five more years”

VMLY&R spells out what it means to be a fierce female

In honor of International Women’s Day and Women’s History Month in March, Women@VMLY&R has planned events throughout the month to celebrate and support women everywhere.  The theme for International Women’s Day this year is #ChooseToChallenge. Choose to Challenge highlights the importance of challenging biases and inequality, as well as celebrating women’s achievements. To bring it … Continue reading “VMLY&R spells out what it means to be a fierce female”

NAPA, VMLY&R create calming playlist for drivers

Calming playlists and mindfulness apps helped get us through 2020. The demand for de-stressing apps surged during the last 12 months as the world navigated one crisis after another. Now, our friends at VMLY&R and client NAPA Auto Parts have discovered a hole in the marketplace for overstressed car-lovers or anybody who uses their car … Continue reading “NAPA, VMLY&R create calming playlist for drivers”

Plante Moran selects VMLY&R as lead agency

One of the nation’s largest accounting, tax, consulting and wealth management firms, Plante Moran, today announced that VMLY&R will serve as its agency of record.  VMLY&R was selected following a competitive review and will be responsible for creative and strategic campaign work and media strategy. The agency will also lead digital transformation efforts to enhance … Continue reading “Plante Moran selects VMLY&R as lead agency”

Kathleen Wille leaves FCB for VMLY&R Seattle

VMLY&R West is rapidly expanding its presence in the region, including two key recent creative hires: Executive Creative Director Glen Scott and Group Creative Director Kathleen Wille.   Scott will take on a new role as lead creative for VMLY&R West, based in Seattle, Wash. In this new role, Scott will work across key clients, including Intel, Microsoft, … Continue reading “Kathleen Wille leaves FCB for VMLY&R Seattle”

VMLY&R launches a sweet campaign for Driscoll’s

Led by agency VMLY&R, Driscoll’s has launched a new campaign that encourages people to tap into the joy they feel when sharing and enjoying fresh berries.  The agency has been working on the brand since 2018. Dubbed, “Sweetness Worth Sharing,” Driscoll’s and VMLY&R turned the production limitations imposed by the pandemic into an opportunity to … Continue reading “VMLY&R launches a sweet campaign for Driscoll’s”

VMLY&R taps Windfield and Beikmohamadi as ECDs

VMLY&R has announced the hire of Sherman Winfield and James Beikmohamadi as Executive Creative Directors based in the Atlanta office, effective immediately. They will report to Noel Cottrell, chief creative officer, Kansas City. Winfield and Beikmohamadi will play a key role in the agency, inspiring and invigorating creative teams to drive award-winning work and excellence in the consumer experience. Both will … Continue reading “VMLY&R taps Windfield and Beikmohamadi as ECDs”

VMLY&R promotes Myron King to Chief Integration Officer

VMLY&R has promoted Myron King to chief integration officer to lead organizational design and cultural integration strategy for North American clients. He joins VMLY&R’s executive leadership team and will report to Global Chief Experience Officer Jeff Geheb. In this new role, King will oversee the strategic integration of core agency capabilities for new and existing … Continue reading “VMLY&R promotes Myron King to Chief Integration Officer”

VMLY&R hires Walter Geer as ECD of Experience Design

VMLY&R has announced the appointment of Walter Geer as Executive Creative Director, experience design, in its rapidly expanding customer experience practice. Geer will be based out of New York and will work closely with Jason Xenopoulos, chief executive officer of New York and co-CCO of North America. Geer will report to Eric Looney, chief experience … Continue reading “VMLY&R hires Walter Geer as ECD of Experience Design”

VMLY&R launches virtual masterclass this summer

In response to COVID-19 disruptions, VMLY&R has suspended its U.S. in-office internship program for 2020. The agency is instead introducing a remote-learning opportunity that invites college students to continue their education through a 10-week master class series focusing on areas such as brand marketing, strategic planning, customer experience, social media strategy and more.  Called, “Nexus” the masterclass … Continue reading “VMLY&R launches virtual masterclass this summer”

Noel Cottrell joins VMLY&R as Chief Creative Officer

VMLY&R has announced the appointment of Noel Cottrell as its Chief Creative Officer for Kansas City. In his new role, Noel will lead the office’s creative department, and report to Co-Chief Creative Officer of North America John Godsey. A key focus for Noel will be on the continued development of world-class creative work for the … Continue reading “Noel Cottrell joins VMLY&R as Chief Creative Officer”

VMLY&R named AOR for YMCA, will staff up

The “Y” in VMLY&R has more value tonight. The Chicago office, whose headquarters is in Kansas City, has been named “Agency of Record” for The YMCA. The agency scored the win after a competitive pitch for the business, making it the second win in two days. Woot. Woot. In its new role, VMLY&R will be … Continue reading “VMLY&R named AOR for YMCA, will staff up”

VMLY&R celebrates first anniversary by giving back

We love agencies that take the time to give back to the community. In celebration of its one-year anniversary, VMLY&R will close all 82 offices across the globe on Thursday, Sept. 26, to give more than 6,500 employees the opportunity to support their local communities through volunteer projects This year’s theme for what the agency … Continue reading “VMLY&R celebrates first anniversary by giving back”

VMLY&R promotes McGuire to ECD

VMLY&R announced today that Rosie McGuire has been promoted to executive creative director, effective immediately. As Cincinnati creative lead, McGuire has played a key role in the agency, inspiring and invigorating creatives teams to drive award-winning work and excellence in the consumer experience and ecommerce space. Additionally, McGuire supports creative from VMLY&R’s Detroit and Kalamazoo … Continue reading “VMLY&R promotes McGuire to ECD”

Today, I’m Brave’s 100Roofs project exceeds goal

This is great news. Today, I’m Brave, the global nonprofit that inspires bravery around the world, announced that its 100Roofs Project with a mission to rebuild 100 roofs for 100 families in Puerto Rico, exceeded its goal, completing 116 roofs and counting. The roofs were rebuilt in Morovis and Orocovis, municipalities in Puerto Rico that … Continue reading “Today, I’m Brave’s 100Roofs project exceeds goal”

Wendy’s new sandwiches are anything but basic

Wendy’s AOR VMLY&R has launched a tasty new spot to launch the three new sandwiches appearing on the fast food restaurant’s menu. The new menu items include the BBQ Chicken Sandwich, the Avocado BLT Chicken Sandwich, and the S’awesome Bacon Chicken Sandwich. Hell to the yeah. The :30-second spot, directed by VMLY&R’s Dummy director Harold … Continue reading “Wendy’s new sandwiches are anything but basic”

Bumble serves up Serena Williams as global advisor

Austin-based dating app Bumble announced on Thursday a year-long marketing campaign with tennis champion Serena Williams, which will kick off at the Feb. 3 Super Bowl. The campaign, dubbed “The Ball is in Her Court,” will highlight the importance of making the first move, according to a press release from the females first-focused platform. Williams … Continue reading “Bumble serves up Serena Williams as global advisor”