(Cannes, France — 23 June 2117) It’s as if the advertising gods were sticking their collective tongues out at Publicis-Groupe’s President-CEO, Arthur Sadoun, as Burnett won the Grand Prix in Creative Effectiveness at Cannes this year.
Van Gogh Bnb, which Burnett created for The Art Institute of Chicago, displayed immense impact, increasing the museum’s attendance by 133,000 and generating $2 million in revenue, all with just a $500,000 investment.
“Creative effectiveness is about impact,” said jury president Jonathan Mildenhall, CMO of Airbnb in Adweek.
2+ The Reel 360 team really does love Bagel Bites. It’s something we can all agree on – pizza on a bagel is dope. From the moment the brand arrived in the 90s with its unforgettable jingle, Bagel Bites has always brought an element of fun and lightheartedness to the snacking category. Now, the brand … Continue reading “Bagel Bites launch first major ad campaign”
2+ Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready, they are making “Herstory.” For over two decades, … Continue reading “REEL WOMEN: Joanna Shaw, a Unicorn in Los Angeles”
3+ With film productions such as MI:7 shutting down, South By Southwest cancelling, The One Club taking Creative Week online and other events across the country either cancelling, or considering, due to the growing Coronavirus (COVID-19) outbreak in the United States, one begins to wonder how ad agencies and production companies are faring when travel, … Continue reading “Will COVID-19 slow down commercial productions?”
1+ Has it really been seven years since My Chemical Romance went on hiatus? Even with their break, the band remains one of the most creative and beloved groups in rock music. In celebration of their reunion and to announce their 2020 tour, they have released a 13-minute film helmed by visionary director Kristian Mercado … Continue reading “Mercado goes for terror in My Chemical Romance film”