The NBA is pulling on fans’ heartstrings in the lead-up to the 2025 Finals, teaming up with agency Translation to deliver a heartfelt campaign steeped in memories, legendary moments, and
We’ve all seen it happen. The result of the online translation of 慢走 (safe trip) is translated to ‘walk slowly’; 开挂 (cheating in a video game) is ‘hang up’; 大咖 (influential
Set in the fictional neighborhood of NBA Lane, “Playoffs on NBA Lane,” directed by the Malloy Brothers for agency Translation LLC, follows NBA fans and legends as they descend upon
The Clio Awards today revealed the winning work that earned the program’s top honors for 2020/2021. During Clio Awards: Creativity Unmasked, a virtual event recognizing the industry’s challenges and triumphs
The Andy Awards announced their winners on April 12 and Translation, LLC, McCann and McCann Health were the big winners. New York-based Translation won the Grandy for Idea for the
Well, we got the vibe right. The actual commercials? Not so much. After looking at the 78th Emmy nominations for Outstanding Commercial, one thing is clear: Emmy voters once again
SNICKERS is escalating the peanut butter wars with a new campaign that playfully targets one very specific audience: people literally named Reese. The latest push from Mars promotes SNICKERS Peanut
Heinz just pulled off one of the smartest — and funniest — marketing moves of awards season. While Hollywood flooded Los Angeles with traditional “For Your Consideration” billboards pushing films
Los Angeles is still the king of production… but the crown is starting to wobble. According to FilmLA’s latest Sound Stage Production Report, L.A. County remains the global leader in
Grab the popcorn. This one’s playing out like a prestige drama with a third-act twist. Warner Bros. Discovery (WBD) has reopened talks with Paramount Skydance, despite already setting a March
From unforgettable performances to headline-making milestones, the 2026 Grammy Awards brought big energy to Crypto.com Arena on Sunday, Feb. 1. Music’s Biggest Night delivered plenty of moments worth replaying, including
Multiple sources are reporting that a grand jury weighing the death of Celeste Rivas, 14, is expected to be asked to return an indictment against singer D4vd. Despite earlier reports
The Emerald City is open for business again. Universal’s Wicked: For Good roared into theaters with an estimated 150 million dollars domestic opening, soaring past last year’s Wicked debut of
It’s official: one of Hollywood’s most storied studios, Warner Bros. Discovery (WBD), has hung a “For Sale” sign on its iconic water tower. In a statement Tuesday, the company’s board confirmed it
Nature Valley has a fresh, creative identity, and a furry fan club to match. In its first outing with The Martin Agency, the brand rolls out “We Make Nature Delicious,”
The NBA tipped off its 2025–26 push today with “Start To Finish,” a new campaign rolling out across the NBA App and @NBA social channels that celebrates the sweat equity
First, we met AI actress Tilly Norwood this week. Now, producer Andrea Iervolino is pitching The Sweet Idleness as the first feature helmed by an AI director called FellinAI, starring
The Gerety jury has announced the winners for the 2025 edition. Dentsu Creative New York is the most awarded US agency. Additional US winners include VML New York, WEST BBDO,
BARK, the brand best known for making dogs (and their humans) happy, is taking a big leap into the food bowl. Partnering with Tombras, the company has launched “BARK in
Hollywood’s late-summer box office is doing its usual fade-out shuffle, but Warner Bros.’ Weapons isn’t going quietly. The Zach Cregger horror film scored another $25M in its second weekend, slipping
