SuperBloom hires new leaders for branded content

SuperBloom House (SBH) has hired the two creatives to lead a new era of branded content for their clients. Adam Milano (previously of SYCO Entertainment, Sony Pictures, Live Nation) and Gregg Hirschorn (previously PHD Media, Group M), have joined SuperBloom House as Head of Content Development and Head of Content Strategy, respectively.  Their combined backgrounds … Continue reading “SuperBloom hires new leaders for branded content”

2022 in Review: The biggest stories of the year

Would you believe it if I told you the biggest story of 2022 that could be found on Reel 360 News was about something that couldn’t be found? In early December, sister publication Reel Chicago legit went poof. As if Hermione, from Harry Potter, waved a wand and said, “Expecto Patronum.” Only it wasn’t a … Continue reading “2022 in Review: The biggest stories of the year”

Compadre hires four producers, promotes one

Creative marketing agency Compadre is on a hiring spree to keep pace with business being generated. The company welcomes two seasoned senior producers – Wynt Curliano and Federico Jimenez, as well as rising producer stars Tatiana Hithe and Tucker Rhodes. Last but not least, Compadre is excited to be upping Kevin Volz to the role … Continue reading “Compadre hires four producers, promotes one”

Panera takes us behind the counter in new series

Have you ever wondered what is going on behind the scenes in Panera’s kitchen? Now, thanks to SuperBloom House, we can get a peek. Concepted, managed and produced start to finish by SuperBloom House in Panera’s test kitchen, the “Behind The Counter” digital short series gives viewers a more intimate, behind-the-scenes look into the people, … Continue reading “Panera takes us behind the counter in new series”

VSA bridges brand and strategy with Claudia Gorelick

VSA Partners has announced the arrival of Claudia Gorelick in the role of Associate Partner of Experience Strategy at the agency. Gorelick will lead experience strategy efforts at VSA, creating meaningful experiences between brands and their audiences. As part of the digital and strategy practice, Gorelick will assist in crafting new platforms that drive customer engagement … Continue reading “VSA bridges brand and strategy with Claudia Gorelick”

REEL WOMEN: Global Marketing Specialist Briony McCarthy

Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2022 REEL WOMEN – incredible personalities in Advertising, Entertainment, Media and Production. Women like Briony McCarthy are making “Herstory.” Briony is a global marketing and media communications specialist with a 20+ year career helping brands and the people that … Continue reading “REEL WOMEN: Global Marketing Specialist Briony McCarthy”

“Digital Air Wick Super Bloom” enters Year Two

To commemorate the one-year anniversary of the “One Square Foot” campaign launch, Air Wick is continuing their partnership with World Wildlife Fund (WWF) and their joint commitment to restoring and preserving nature with a digital Air Wick Super Bloom.  The campaign, created by Havas Formula, was originally created to encourage consumers to join in and do … Continue reading ““Digital Air Wick Super Bloom” enters Year Two”