Katy Perry’s Teenage Dream takes dramatic turn in new Sandy Hook PSA

This is a hard one to watch. But you have to. BBDO, New York has returned with a dramatic new PSA for leading gun violence prevention organization, Sandy Hook Promise (SHP). And it’s our Reel Ad of the Week. Launching yesterday, the new film, ironically titled Teenage Dream, illustrates how being a teenager is not the carefree … Continue reading “Katy Perry’s Teenage Dream takes dramatic turn in new Sandy Hook PSA”

The kids are not alright in new Sandy Hook PSAs

Today, leading gun violence prevention organization, Sandy Hook Promise (SHP), is launching its latest PSA campaign titled The Kids Are Not Alright to bring awareness to the mounting mental health challenges facing America’s youth and teens.  Being a teenager is extremely hard during “normal” times, but over the last year, youth have faced countless added stressors: COVID-19, schools shutting … Continue reading “The kids are not alright in new Sandy Hook PSAs”

Sandy Hook intros “new” back-to-school essentials

Jesus Christ, what a powerful ad this is. Sandy Hook Promise, the non-profit that aims to prevent gun violence in schools, is back with a legit punch-to-the-gut campaign from BBDO New York. And the Reel 360 team is horrified and drawn to the work at the same time from director Henry Alex Rubin from Smuggler. … Continue reading “Sandy Hook intros “new” back-to-school essentials”

2021 in Review: The best ad campaigns

So, here we are at the end of another year. In 2021, we experienced more freedom from the pandemic during the spring and summer as cases lowered, but here we are, back in a kind of partial quarantine as the omicron variant spreads. While many businesses asked their teams to return to the office, advertising … Continue reading “2021 in Review: The best ad campaigns”

Peter Alsante joins Grey as Chief Creative Officer

Justine Armour, CCO of Grey New York, today announced that Peter Alsante has joined the flagship agency as executive creative director. Alsante joins Grey from BBDO New York where, over the past 16 years, he has contributed to the growth and success of such blue-chip brands as AT&T, FedEx, Snickers, Mountain Dew, Foot Locker and … Continue reading “Peter Alsante joins Grey as Chief Creative Officer”

BEHR Paint, Katy Perry and Spotify give design new rhythm with ‘Music in Color’

Behr Paint Company has tapped singer-songwriter Katy Perry and leading audio streaming service Spotify to launch MUSIC IN COLOR by BEHR, an interactive audio representation of colors Katy Perry experiences through music. This all-new color selector tool will help people discover personalized paint color recommendations through their favorite songs on Spotify. The MUSIC IN COLOR … Continue reading “BEHR Paint, Katy Perry and Spotify give design new rhythm with ‘Music in Color’”

PEDIGREE: New global campaign on shelters

According to a PEDIGREE study, animal rescue shelters are frequently the first place people look for a dog, but less than 40% of people in the US* and less than 30% in Europe** actually adopt, often due to concerns about assumed behavioral problems the dog may have from a difficult past. To help combat this … Continue reading “PEDIGREE: New global campaign on shelters”

BBDO: Alex Gianni promoted to EVP, Content Production

BBDO New York has just announced the promotion of Alex Gianni to EVP, Director of Content Production.  The promotion is part of the formation of the agency’s future-forward production group, created to operate nimbly to offer clients best-in-class film, digital, and studio production, along with editorial, art buying, and more.  In the new role, Gianni … Continue reading “BBDO: Alex Gianni promoted to EVP, Content Production”

Planters is a nut above with new design and campaign

Earlier this year, Planters announced it was dedicating its $5 million Big Game budget to recognize fans who go a nut above with Little Acts of Extraordinary Substance. Now, the 115-year-old snack brand is launching a new look and creative campaign that puts substance front and center.   The brand will launch a new creative campaign from VaynerMedia that … Continue reading “Planters is a nut above with new design and campaign”

Bruce Springsteen arrested for DUI, Jeep pulls spot

71 year old New Jersey music icon Bruce Springsteen is facing DUI charges.  TMZ was first to report the November arrest of the New Jersey native. News of the arrest surfaced just days after Springsteen was featured in a Super Bowl commercial for Jeep. Springsteen was arrested Nov. 14 at Gateway National Recreation Area, in … Continue reading “Bruce Springsteen arrested for DUI, Jeep pulls spot”

BBDO, Smuggler win Emmy for ‘Back to School Essentials’

On Saturday, September 19, Sandy Hook Promise, Smuggler Productions, and BBDO New York were honored with the prestigious Emmy Award for Outstanding Commercial of 2019 for “Back-to-School Essentials,” the short film that gives voices to students’ fears that school shootings have become the new normal. The Television Academy of Arts and Sciences selected this PSA over … Continue reading “BBDO, Smuggler win Emmy for ‘Back to School Essentials’”

Jeep and Highdive nominated for an Emmy

Nominations for the 72nd Emmy® Awards wereannounced yesterday recognizing a host of groundbreaking new programs and up-and coming talent and breakthrough commercials, along with beloved performers and hit shows that have been integral in helping television viewers navigate a changing world. The live ceremony, reimagined as a virtual event due to production restrictions resulting from … Continue reading “Jeep and Highdive nominated for an Emmy”

Bianca Guimaraes, Kevin Mulroy ready for Mischief

Two-month-old agency, Mischief @ No Fixed Address, has announced the hiring of Bianca Guimaraes and Kevin Mulroy as Executive Creative Directors and Partners. The two leave BBDO, New York, where Mischief co-founder and CCO, Greg Hahn played an integral role until being laid off in April. Guimares served as an SVP, Creative Director at BBDO New York, … Continue reading “Bianca Guimaraes, Kevin Mulroy ready for Mischief”

Gustafson most awarded editor at AICP Awards

Winners of the AICP Show: The Art & Technique of the Commercial were presented awards tonight at a special virtual premiere held in lieu of the annual gala premiere at The Museum of Modern Art (MoMA), due to the coronavirus pandemic. Together with the AICP Next Awards, which were presented online on June 16th, and … Continue reading “Gustafson most awarded editor at AICP Awards”

‘Moldy Whopper’ wins 18 Gold Pencils at One Show

The One Show 2020 Winners have been revealed. After months of judging, of debating, the Pencil winners of The One Show 2020 are finally here. In total, 171 Gold Pencils, 169 Silver Pencils, and 213 Bronze Pencils were awarded, all from nearly 20,000 submissions from over 70 different countries. The single biggest entry on today’s list of … Continue reading “‘Moldy Whopper’ wins 18 Gold Pencils at One Show”

Wieden, PRETTYBIRD, BBDO among AICP online panels

Wieden+Kennedy, PRETTYBIRD, BBDO, TBWA\Media Arts Lab, Arcade Edit and SMUGGLER are among the notable panels being planned for the AICP Shortlist Series on Creativity and Collaboration. Each panel will focus on a piece that appears multiple times on the shortlists across all shows. All three of the AICP Awards Shows -the AICP Next Awards, the … Continue reading “Wieden, PRETTYBIRD, BBDO among AICP online panels”

BK’s Moldy Whopper leads One Show finalists

Moldy Whopper, created by INGO Stockholm with DAVID Miami and Publicis Bucharest, tops the world with 23 finalist entries for The One Show 2020, the year’s largest global awards show in advertising and design recognizing excellence in creativity of ideas and quality of execution. All finalists will win either a One Show Pencil or Merit.  Winners will be announced in a special streaming event … Continue reading “BK’s Moldy Whopper leads One Show finalists”

ADC Best of Show, Agency of the Year announced

Los Angeles was a big winner on the final day of the week-long online ADC 99th Annual Awards, taking home the coveted best-of-show ADC Black Cube for “Bounce” on behalf of Apple and Agency of the Year honors. “Bounce”, done with Pulse Films and Framestore, both in Los Angeles, was also awarded Best of Discipline in Advertising. This year’s Special Awards top honors, based upon … Continue reading “ADC Best of Show, Agency of the Year announced”

BBDO wins “Agency of the Year” at 2020 Webbys

Congrats to our friends at BBDO New York. The International Academy of Digital Arts & Sciences (IADAS) today announced the Winners of The 24th Annual Webby Awards, dubbed WFH: Webbys from Home with BBDO New York taking home the top honor of “Webby Agency of the Year.” Hosted by comedian Patton Oswalt, The Webby Awards’ star-studded Internet Celebration … Continue reading “BBDO wins “Agency of the Year” at 2020 Webbys”

2020 AICP Awards release short list

Matt Miller, President and CEO of AICP, today announced the release of the shortlists for the 2020 AICP Awards – the AICP Post Awards, the AICP Next Awards and the AICP Show @MoMA. Winners in each of these three strategically-aligned competitions for excellence will be revealed during a series of free virtual premieres set to … Continue reading “2020 AICP Awards release short list”