We all watched as Kamala Harris stood where no woman, and no Black or South Asian woman, has ever stood before in U.S. history. It was a milestone moment for millions of Americans who have yearned to see faces that resemble their own at the highest levels of our democracy. A new film released last … Continue reading “Girls watching Harris oath rises to Reel Ad of the Week”
The last year of the decade saw many innovative ads that either struck The Reel 360 team as visually striking, made us belly-laugh, made us think with sardonic and unblunted commentary, or simply touched our hearts. In some rare cases, some brands managed to do all four. We were awed by a stunning international outdoor … Continue reading “2019 in Review: The Best of “Reel Ad of the Week””
Okay Dwayne Wade and his Miami Heat soundly beat my Sixers last night in his last home game. I suppose for a legend such as Wade (who also played for my Chicago Bulls), it was a fitting end. Especially when you consider the day also served as the debut of a touching, emotionally-packed spot from … Continue reading “Reel Ad of the Week: This Bud’s for Dwayne Wade”
Do you know who Rukmini Calamachi is? If you don’t, you will after watching the next film in Droga5’s latest effort for The New York Times. The latest compelling film in “The Truth Is Worth It” campaign series – Fearlessness – continues to show the great lengths The New York Times journalists go to unlock … Continue reading “Reel Ad of the Week: Droga5’s New York Times film”
Earlier this year, we did a story on what we believed to be the oddest pairing we had ever witnessed – Donny Osmond and L’il Yachty for Chef Boyardee. Together, they created the strangest and catchiest rap song that we had heard all year for a brand. Until now. Congrats to Chicago’s mcgarrybowen, who has … Continue reading “Reel Ad of the Week: Kool -Aid”
Going to London ain’t cheap. It is especially expensive if you happen to be a college students. That’s what the talented group at Creative Circus is currently facing. Winners of the D&AD New Blood Award, the group celebrated, then realized how expensive it would be to fly to London and collect the award. All of … Continue reading “Atlanta’s Creative Circus wins Reel Ad of the Week”
In 2017, we launched Reel Ad of the Week (RAW), a regular feature that showcases the commercials coming out of the Midwest and, perhaps more importantly, celebrates the people who get it done. When Reel Chicago expanded to cover agencies in LA, so did the content of RAW. In no particular order, here are a … Continue reading “Best of “Reel Ad of the Week””
Marvel fans can’t seem to get enough of Shang-Chi and the Legend of the Ten Rings, the #1 movie for the past three weeks in a row. The Marvel Studios blockbuster, starring Simu Liu as the first big-screen Asian superhero of the Marvel Cinematic Universe, has grossed an estimated $320 million worldwide since opening only … Continue reading “Shang-Chi is King of the Box Office Hill 3 weeks in a row”
Disney claims the Friday-Sunday gross for Shang-Chi and the Legend of the Ten Rings was $75.5 million, and estimates that with Labor Day added the total will be at least $94 million for the four days. On Sunday Disney projected that Shang-Chi would finish the extended weekend with $90 million from 4,300 theaters, but the … Continue reading “Shang-Chi brings in $94m over Labor Day weekend”
The One Club for Creativity expands its commitment to promoting diversity and inclusion in advertising and marketing with the launch of ONE Production: Food Styling, an initiative sponsored by Popeyes, to encourage ethnic diversity in production. The pilot program kicks off this fall as a free 10-week online training course for BIPOC students teaching them how to … Continue reading “One Club, Popeyes launch “ONE Production: Food Styling” to add diversity”
Black Restaurant Week is back in August – and so is Pepsi to support the Motor City’s Black-owned businesses. Along with partnering with MLN8 to drive consumers to local Black-owned restaurants from August 20 to August 29, Pepsi also awarded $15,000 to Joe Louis Southern Kitchen to help cover the new business’ repairs from flood damage during this year’s storms. The … Continue reading “Pepsi amplifies Detroit Black-owned businesses for Restaurant Week”
Reel 360 News is the trusted source for news, information, industry trends, new campaigns, and the people behind the scenes in advertising, film, TV, music, digital, social and entertainment since 2004. Speak Directly to Industry Influencers and Potential Clients! The Reel 360 News audience includes: Agencies: Ad Agency Chief Creative Officers, Creative Directors, Heads of … Continue reading “Advertise with Reel 360”
Reel Chicago — Keeping you in touch with Chicago’s visual media industry since 2004.
After years of publishing a weekly print publication, we made the transition to a digital format. When ReelChicago.com began on April 1, 2004, we could never have imagined the changes about to emerge in every corner of the industry and that continue to amaze us.
But some things don’t change, like what we do every day to keep you informed about every aspect of the local visual media business.
Last month, a group of underserved, BIPOC (Black, Indigenous, and People of Color) teens took a bus from Sacramento to Portola, CA to attend a new kind of camp – one designed to unlock bravery, inspire individuality, and build self-confidence – an experience that would give them a ‘road map’ to stepping into their greatest potential. … Continue reading “Adland-backed “Brave Camp” leaves lasting impact on BIPOC teens”
In a world that treats adult singles like leftovers, Match believes that everything that makes them “adult”—life experience, confidence, emotional maturity—is actually what makes them so damn attractive. While other dating apps romanticize young love, Match is changing the conversation, proclaiming that ‘Adults Date Better.’ The new brand platform created by Mojo Supermarket, clearly identifies … Continue reading “Adults date better on Match app”
The Suicide Squad received unusually good reviews for a comic-book adaptation, plenty of social media attention, and had little to no competition on a prime summer weekend. Even so, it fell short of its conservative $30 million projection to gross $26,550,000 in 4,002 North American theaters. The United States is averaging more than 100,000 new … Continue reading “The Suicide Squad takes in $26.5m in deathly box office weekend”
In The Suicide Squad, which opened in theaters and began streaming on HBO Max last weekend, the enormous King Shark is half-human and half-shark, with a childlike naivete that belies the teeth beneath. Voiced by Sylvester Stallone, the character is, unsurprisingly, also at the center of much of the film’s humor. Add to that a … Continue reading “Sylvester Stallone on adding bite to Suicide Squad’s King Shark”
It’s no secret that 2017’s Suicide Squad, while a hit at the global box office to the tune of $746.8 million, was a complete and utter disappointment both to fans and critics. Aside from the performances of Will Smith as Deadshot, Margot Robbie as Harley Quinn, Joel Kinnaman as Rick Flag and Jai Courtney as … Continue reading “The Suicide Squad: James Gunn was dying to save Task Force X”
SixTwentySix Productions has lent its services to Dead Prezis, the latest music video to drop from rising Seattle hip hop talent Travis Thompson featuring American rapper and music producer G-Eazy. The track is from Thompson’s brand new, just released album BLVD BOY, named for the Burien, Washington native’s hometown street he grew up on, Ambaum … Continue reading “Dead Prezis are very alive in new Travis Thompson video directed by Tyler Yee”
M. Night Shyamalan’s self-financed Old is the director’s seventh film to open at #1 (out of 12 films, beginning with The Sixth Sense). Old made $16.5 million, about 40 percent of the openings earned by his last two films Glass and Split. Unlike other Universal genre titles, this one will not have an early PVOD … Continue reading “Old: M. Night Shymalan’s 7th film takes first place in tepid weekend B.O.”