Wild Rainiers answer Call of the “Barbeerian”

1+ “Raiiiiiiiiinniiiiiiiiieeeeeeeeerrrrrrrrrrr!” From high atop Mt. Rainier, the Barbeerian blows his horn, calling to all the domesticated Wild Rainiers to ditch their urban trappings and return to the wild. Launching the next installment of their “Rewild the Rainiers” campaign for Pabst-owned Rainier Beer, DNA in Seattle hopes to inspire nature-loving beer drinkers to enjoy some … Continue reading “Wild Rainiers answer Call of the “Barbeerian””

DNA launches #Hibeernation for Rainier Beer

2+ Drawing on Rainier Beer’s legacy as a quirky brand loved by outdoorsy beer dudes and dudettes, Seattle creative agency DNA has launched the “Hibeernation Survival Guide” – a social campaign designed to help Rainier’s fans stay connected to the outdoors while stuck at home due to Covid-19 stay-home orders. The campaign kicked off with social … Continue reading “DNA launches #Hibeernation for Rainier Beer”

Washington Football Team launches ad campaign

1+ The Washington Football Team announced today the release of the organization’s new advertising campaign entitled, “No name but TEAM,” focusing on bringing fans of the burgundy and gold together as the franchise looks towards the future and builds its new identity. The campaign will have broadcast, print, online, out-of-home and social components as the … Continue reading “Washington Football Team launches ad campaign”

Catalina wants businesses to get “the nerd on their side”

1+ With the COVID-19 pandemic resulting in tremendous sales growth for grocery retailers and CPG brands due to millions of people stocking their pantries while sheltering in place, shopper intelligence leader Catalina is launching a new pool of Business-to-Business online videos encouraging current and potential customers to “Get the Nerd On Your Side” via Seattle-based … Continue reading “Catalina wants businesses to get “the nerd on their side””

DNA Seattle helps clients deliver “Just-in-time” ads

1+ Independent creative agency DNA’s in-house production company, Petting Zoo, has ramped up several new projects in record time, to help clients such as Taco Time Northwest, Golden 1 Credit Union and others proactively reach consumers with important messages in response to the coronavirus. For Taco Time Northwest, DNA put its own staff behind the … Continue reading “DNA Seattle helps clients deliver “Just-in-time” ads”

Alice in Chains releases sci-fi webseries ‘Black Antenna’

2+ Seattle rock band Alice in Chains has released the first two episodes of Black Antenna, a dark sci-fi thriller set against the backdrop of the band’s Grammy-nominated album, “Rainier Fog.” The webseries tells the story of Alpha (played by Green Book actor Paul Sloan) and his 21-year-old daughter, Beta (Viktoriya Dov), who drive their … Continue reading “Alice in Chains releases sci-fi webseries ‘Black Antenna’”