PepsiCo Design wins Best of Show in Mobius Awards

A Can Has No Name,” created by PepsiCo Design & Innovation, New York City, for Mtn Dew and Game of Thrones superfans, won Best of Show/Grand Prix in the 2020 Mobius Awards competition. Three packaging entrants competed for the honor. Other noms were Pearlfisher of New York City and Shenzhen Baixinglong Creative Packaging Co. Ltd., … Continue reading “PepsiCo Design wins Best of Show in Mobius Awards”

72andSunny strengthens creative and brand leadership teams

Our friends at 72andSunny continue to bolster its talent with new leadership hires out of its New York office which include: Elaine Cox serving as executive creative director, Robyn Makinson, design director, Ana Bermudez, director of brand management and Ashley Smith, group brand director. “Since day one our vision has been to deliver head-turning creativity … Continue reading “72andSunny strengthens creative and brand leadership teams”

Pepsi amplifies Detroit Black-owned businesses for Restaurant Week

Black Restaurant Week is back in August – and so is Pepsi to support the Motor City’s Black-owned businesses. Along with partnering with MLN8 to drive consumers to local Black-owned restaurants from August 20 to August 29, Pepsi also awarded $15,000 to Joe Louis Southern Kitchen to help cover the new business’ repairs from flood damage during this year’s storms.  The … Continue reading “Pepsi amplifies Detroit Black-owned businesses for Restaurant Week”

MTN DEW partners with Boston Beer to produce alcohol brand

The Boston Beer Company, maker of Samuel Adams Boston Lager, and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage.  The partnership unites Boston Beer’s world-class innovation and expertise in alcoholic beverages with one of PepsiCo’s most iconic and beloved brands. Adults of legal drinking age will experience … Continue reading “MTN DEW partners with Boston Beer to produce alcohol brand”

Valiant Pictures, Freshfly team up for representation

Bicoastal production company Valiant Pictures and branded content production company FreshFly have engaged in a partnership to represent both companies’ roster directors for scripted and non-scripted branded content opportunities. Valiant Pictures will utilize the FreshFly directorial roster with non-scripted branded content projects, while FreshFly will turn to the Valiant directorial roster with scripted commercial projects.  … Continue reading “Valiant Pictures, Freshfly team up for representation”

Doritos: New initiative will give $50K to 7 Black Creators

Black voices and stories are too often unheard. In its 2020 #AmplifyBlackVoices work, Doritos recognized this and is now launching Solid Black, a new multi-platform initiative backed by action and funding designed to bolster the voices of Black innovators and creators and provide them with resources to continue driving change. In total, Doritos will invest … Continue reading “Doritos: New initiative will give $50K to 7 Black Creators”

Public Label: Names Calhoun Head of Experiential

Creative marketing agency Public Label has announced the appointment of Erica Calhoun, who joins the agency as Senior Vice President and Head of Experiential, working across the agency’s highest-profile accounts such as Moët Hennessey, Ford Bronco, adidas, BRP, and Progressive, among others. Reporting to Brian Kittelson, Public Label’s EVP Brand Strategy and Commercialization, Calhoun will … Continue reading “Public Label: Names Calhoun Head of Experiential”

Pepsi Study: Signature burgers go better with Pepsi

On National Hamburger Day this Friday, Pepsi is taking a stand and encouraging consumers to pair any burger of their choice with Pepsi, courtesy of the brand. Pepsi has always claimed that America’s favorite foods, like pizza, wings, and burgers go #BetterWithPepsi. However, for the past 30+ years, burger lovers have had a very limited … Continue reading “Pepsi Study: Signature burgers go better with Pepsi”

LeBron James rises in first MTN DEW Energy campaign

MTN DEW RISE ENERGY today released the brand’s first-ever ad campaign, “The Morning Makes You,” featuring NBA superstar LeBron James. The 60-second ad – directed by critically-acclaimed director F. Gary Gray, known for films such as The Italian Job and Friday – is the first work produced by TBWA\Chiat\Day NY and will run nationally across multiple platforms, including broadcast and digital placements. … Continue reading “LeBron James rises in first MTN DEW Energy campaign”

Nancy Reyes elevated to CEO of TBWA\Chiat\Day

TBWA today announced that Nancy Reyes is being elevated to Chief Executive Officer of TBWA\Chiat\Day New York. With this promotion, Reyes expands her role and takes over full leadership of the agency from Rob Schwartz, who has been CEO since 2015. It’s the latest step in a steady rise since Reyes joined the agency in April 2016 as Managing Director, … Continue reading “Nancy Reyes elevated to CEO of TBWA\Chiat\Day”

Sadira Furlow joins the Happy Money Movement

Happy Money, a leading fintech company building tools and services for human happiness, has named Sadira Furlow as its Chief Marketing Officer. Sadira joins Happy Money at a time of immense growth, as consumer deleveraging and demand for digitally-native finance products increases. Drawing on her extensive advertising and marketing experience, Sadira will help establish the Happy Money … Continue reading “Sadira Furlow joins the Happy Money Movement”

Aunt Jemina rebrands as Pearl Milling Company

PepsiCo, Inc., today announced the debut of Pearl Milling Company, the new name of the pancake mix and syrup varieties previously found under the Aunt Jemima brand. Pearl Milling Company-branded pancake mixes, syrups, cornmeal, flour, and grits products will start to arrive in market in June 2021. Pearl Milling Company will offer people all their favorite … Continue reading “Aunt Jemina rebrands as Pearl Milling Company”

Matthew McConaughey is #FlatMatthew in Doritos spot

Aha! We now know who #FlatMatthew is. To celebrate the return of one of the most anticipated Frito-Lay product launches in history, Doritos 3D Crunch, Doritos has enlisted the help of one of the most dynamic and multi-dimensional stars around, Matthew McConaughey (Dallas Buyers Club, Interstellar, Wolf of Wall Street), for its Super Bowl LV campaign, #FlatMatthew. In … Continue reading “Matthew McConaughey is #FlatMatthew in Doritos spot”

John Cena stars in interactive MTN Dew Super Bowl spot

Like his wrestling brother Dwayne Johnson, John Cena is wasting no time becoming the hardest working man in the film business. Somewhere between filming The Suicide Squad, the TV spinoff Peacemaker, a slew of commercials, Cena now fit in a Mtn Dew spot showcasing new Mtn Dew Major Melon and Mtn Dew Major Melon Zero … Continue reading “John Cena stars in interactive MTN Dew Super Bowl spot”

‘Twas the night before Super Bowl with Frito-Lay

With many major brands such as Budweiser, Coke, Pepsi and Hyundai skipping out on spending the estimated $5.5 million for a :30-second ad slot during Super Bowl LV, one would think that this year’s assortment of spots might be along the quality of say Ashley’s Furniture or Carshield. Thank brands like Frito-Lay for not allowing … Continue reading “‘Twas the night before Super Bowl with Frito-Lay”

Doritos asks, “Who is #FlatMatthew ?”

While Doritos has been a Super Bowl fixture for more than two decades, this year the brand is bringing a whole new dimension to gameday with the highly anticipated return of Doritos 3D Crunch. To mark the occasion, Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, today debuted its Super Bowl campaign, #FlatMatthew, … Continue reading “Doritos asks, “Who is #FlatMatthew ?””

Cheetos returns to Super Bowl with Ashton Kutcher

When my editor asked me to write an article about a Super Bowl spot, I kinda was like, “Whaaaat? Why?” I hate the Super Bowl. Can’t I just binge Friends on HBO Max? Then he told me it was a spot created for Cheetos by Goodby, Silverstein and Partners. A bag of Flamin’ Hot Cheetos … Continue reading “Cheetos returns to Super Bowl with Ashton Kutcher”

Pepsi kicks Off Super Bowl Halftime Show with Weeknd

And here we are. Super Bowl spots finally. This year, Pepsi is elevating the moment with its first Super Bowl Halftime Show TV spot featuring the year’s headlining artist The Weeknd. The spot, featuring the hit song, Blinding Lights, debuted during the NFL Super Wild Card games this past weekend and will continue to air throughout the … Continue reading “Pepsi kicks Off Super Bowl Halftime Show with Weeknd”

Ten35 helps Pepsi champion Black-owned restaurants

Recognizing the diverse range of delicious food, rich history and culture that Black-owned restaurants contribute to the American experience, Pepsi introduced Dig In. The consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants. Created by Chicago agency Ten35, Dig In aims to generate at least $100 million in sales for Black-owned restaurants over … Continue reading “Ten35 helps Pepsi champion Black-owned restaurants”

Tracee Ellis Ross looks for Joy in new Lay’s campaign

We’re excited to share a first look at a new national Lay’s campaign that debuts today – which again is the work of Frito-Lay’s internal creative team. The campaign is titled, “Joy Says What,” and stars the amazingly talented Tracee Ellis Ross. In the spot – written and produced by Frito-Lay’s own in-house creative team … Continue reading “Tracee Ellis Ross looks for Joy in new Lay’s campaign”