Park Pictures signs Jason Harper for commercial rep

International production company Park Pictures has signed director J.M. “Jason” Harper for U.S. and U.K. commercial representation. A director and documentarian, Harper applies a multi-hyphenate approach to directing, bringing talents in cinematography, directing, composing, and editing to his craft. His elevated understanding of the heartfelt storytelling process rings true in projects for clients such as … Continue reading “Park Pictures signs Jason Harper for commercial rep”

REEL WOMEN: Parker Hill, Director of Tomorrow

Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready, they are making “Herstory” Parker Hill’s emergence into the … Continue reading “REEL WOMEN: Parker Hill, Director of Tomorrow”

U.S. Bank, McCann doc Translators at Tribeca

U.S. Bank is getting into the film business. The bank announced the launch of Translators, a documentary focused on the lives of three immigrant, bilingual children who are the only ones in their otherwise non-English speaking families who can translate everything from grocery shopping to financial, health and government documents. Conceived and produced by McCann … Continue reading “U.S. Bank, McCann doc Translators at Tribeca”

New York Lottery ups drama in Dutchess County

To get people in the spirit of playing its Cash Multiplier Series of Scratch-Offs, the New York Lottery is giving people the chance to multiply their winnings—and the drama— up to 100 times with every win. The latest campaign, created in partnership with McCann New York, leans into a well-known genre of daytime television, featuring … Continue reading “New York Lottery ups drama in Dutchess County”

Bernd Faass helms pulse-racing film for iShares

In Subway, a new spot for ETF-provider iShares from DDB San Francisco, Park Pictures director Bernd Faass takes us into the often confusing and disorienting realm of investing in the modern world. Faas delves into the surreal while positioning iShares as a partner to today’s retail investors who must navigate tremendous market volatility, inflation, rate … Continue reading “Bernd Faass helms pulse-racing film for iShares”

Keegan Michael Key gets “Marie Kondo’d” in Google One campaign

Google One’s latest consumer marketing campaign stars Hollywood A-Lister Keegan Michael Key and tidying-expert Marie Kondo. It’s our REEL AD OF THE WEEK. Google One is a membership that offers expanded cloud storage across Gmail, Google Drive, and Google Photos, plus premium features like a VPN for added security. The campaign, which launched on August 16 and was … Continue reading “Keegan Michael Key gets “Marie Kondo’d” in Google One campaign”

Framestore bolsters US offices with senior hires

Oscar-winning creative studio Framestore and production company Framestore Pictures announced today that they have grown their US team with a series of key senior hires; Michel Waxman as Executive Producer of Framestore Pictures, Brian Smego as Executive Producer, and Daniel White as Senior Immersive Producer. With over 20 years of experience in advertising and branded … Continue reading “Framestore bolsters US offices with senior hires”

Oikos sings praises of latest ‘forkable’ yogurt

According to Oikos, it’s time for us yogurt lovers to toss aside our spoon and upgrade our basic Greek yogurt with the new Oikos Blended Greek Nonfat Yogurt – a yogurt so creamy and filled with 50 percent more fruit, Oikos calls it ‘Forkable’. The brand believes this will especially appeal to millennials yearning for something new in the category. … Continue reading “Oikos sings praises of latest ‘forkable’ yogurt”

AICP: Zillow’s Journey wins Best in Show

Ben Kwok, Visual Effects Supervisor at Blacksmith, won the Best in Show at the AICP Post Awards premiere, held virtually this week. Kwok won for his masterful compositing and Flame work on “The Journey” for Zillow, in which a young girl is accompanied on frightening and fanciful travels to her new home by a pair … Continue reading “AICP: Zillow’s Journey wins Best in Show”

Vrbo: New ad features John Legend

Vacation rental company Vrbo unveiled its biggest campaign to date with a new ad featuring John Legend and real-life families who didn’t realize they’d be experiencing surprise reunions with loved ones while cameras rolled. The scenes play out as Legend performs a new version of the classic song “I Can See Clearly Now.” Created by Crispin Porter … Continue reading “Vrbo: New ad features John Legend”

Searchlight Shorts licenses The Heart Still Hums

Searchlight Shorts has licensed the powerful Park Pictures documentary short film The Heart Still Hums for their online platform, depicting a raw and honest glimpse into the struggles of modern-day mothers in need and the charity organizations eager to help. Mothers and mother-figures of all stripes struggle through motherhood and its many hardships, but facing … Continue reading “Searchlight Shorts licenses The Heart Still Hums”

AICP launches Mentoring Program for BIPOC

The AICP’s Equity & Inclusion Committee, an integral part of the association’s commitment to facilitate real and sustainable long-term equity shifts within the industry, has unveiled plans for its new AICP Mentoring Program, which launches this month and is now accepting applications for prospective mentees.  Aimed at everyone from those just launching their careers to … Continue reading “AICP launches Mentoring Program for BIPOC”

Green The Bid adds more leaders to board

Green The Bid the grassroots initiative and community supporting the advertising industry in shifting to zero-waste, net-carbon neutral, sustainable and regenerative practices, has added additional leadership to its Advisory Board. The newly added Advisory Board Members Are: Samira Ansari, ECD FCB NY Osei Kakari, EP + Co-founder, Contrast Eye Fiona King, Global Director of Production, … Continue reading “Green The Bid adds more leaders to board”

AT&T builds connections in new campaign

Today, AT&T launches a new campaign for the 2021 Masters, highlighting the brand’s core mission: creating stronger human connections.  As communications technology has advanced, connection has become ever more pervasive, complex and impressive. We often think about this progress literally, new technical achievements, network benchmarks and more. But the “Connections” campaign seeks to humanize why AT&T makes its network faster, more reliable, and more secure, to … Continue reading “AT&T builds connections in new campaign”

Science and magic collide at the New Swarovski

With a rich history in innovation and crystal cutting, Swarovski charges ahead with its next chapter—a bold vision that celebrates crystal in all its forms. Regarded as a fundamental innovator in the worlds of design, science, fashion and entertainment and as an innovator, the new Swarovski debuts under the helm of Creative Director, Giovanna Engelbert, … Continue reading “Science and magic collide at the New Swarovski”

McCann Health promotes Carucci to Global Med Officer

McCann Health today announced the promotion of Medical Director Dan Carucci MD, MSc, PhD to Global Chief Medical Officer. As an esteemed and expert voice in the scientific and medical community, Dr. Carucci will harness his vast knowledge and experience in innovative medicine, practice and delivery to contribute authoritative science to the agency’s clients and … Continue reading “McCann Health promotes Carucci to Global Med Officer”

American Family Insurance wants fams to live safely

In a time of financial and other uncertainty, American Family Insurance wants to help consumers save money and proactively protect what matters most – their dreams. Since the onset of the pandemic, Americans have been driving less and looking for ways to save. American Family Insurance was  the first insurance company to help by enabling … Continue reading “American Family Insurance wants fams to live safely”

AICP Equity & Inclusion Committee sets agenda

AICP’s Equity & Inclusion Committee, launched as part of the association’s Commitment to Drive Change initiative, has announced its roster of members and established its working agenda as it moves to help the industry cast a wider net for talent, create opportunities for mentorship and advancement for people of color and establish hiring practices that … Continue reading “AICP Equity & Inclusion Committee sets agenda”

FCB teams up with FDA to show the cost of vaping

FCB and FDA show just how far vaping teens would go to keep their habit going in the newest evolution of ‘The Real Cost’ youth tobacco prevention campaign with a new creative launch titled ‘Addiction Isn’t Pretty’. Teaming up with award-winning documentary filmmaker Katina Mercadante, the FCB New York campaign displays real-life situations surrounding teens … Continue reading “FCB teams up with FDA to show the cost of vaping”

Black Filmmakers want industry to Change the Lens

Over 100 Black filmmakers, directors, producers, DPs and more across filmmaking and advertising communities have formed the Black Filmmakers Collective, launching a new pledge to increase the number of Black workers at all levels of the commercial and music video industry. Called “Change The Lens,” the initiative is led by Imperial Woodpecker director Rohan Blair-Mangat, Park … Continue reading “Black Filmmakers want industry to Change the Lens”