This is meaty. Oscar Mayer has unveiled an ambitious brand refresh this week, including the brand’s first creative from new AOR Johannes Leonardo. As a cultural icon for over 138 years, Oscar Mayer has always sparked smiles around people’s united love of meat. For the first time in its history, Oscar Mayer is unveiling a cohesive new look and … Continue reading “Johannes Leonardo’s first Oscar Mayer work”
Oscar Mayer has launched a series of new irreverent, and sometimes surreal, spots as part of its new beloved Keep It Oscar brand platform at a time of major creative transformation for the brand. Created by new agency Johannes Leonardo, the campaign is more akin to artist Andy Warhol than traditional commercial campaigns, and a … Continue reading “Keep It Oscar: Brand goes full-on pop-art in new work”
Hot on the heels of Kraft Heinz’s removal of all questionable ingredients from their Oscar Mayer hot dog line — including nitrates, nitrites, by-products and other artificial preservatives — the food giant has launched a new ad campaign via mcgarrybowen, Chicago.
The goal: to get every American, from coast-to-coast, to try their new signature product. Dubbed For the Love of Hot Dogs, the campaign, which began May 1, was developed to reignite interest in the official food of summer.
Our friends at Johannes Leonardo have a new leader. The award-winning agency has hired Julia Neumann as Chief Creative Officer. An industry veteran who has held executive creative roles at several leading advertising agencies, Neumann most recently was ECD at TBWA\Chiat\Day NY where she spent the last three years leading creative output for brands such as … Continue reading “Julia Neumann named CCO at Johannes Leonardo”
Creative agency Johannes Leonado is pleased to announce that it has promoted Emily Wilcox to managing director, effective immediately. In her new role, Wilcox will be tasked with building high functioning teams that continue to deepen client relationships and drive the growing culture at JL. As the agency continues to scale, Wilcox will ensure that … Continue reading “Johannes Leonardo elevates Wilcox to Managing Director”
If driving the iconic Oscar Mayer Wienermobile has ever been on your bucketlist, here’s the opportunity to cross it right noff. If you are a recent college grad on the hunt for a new job, here’s a career you can truly relish. Oscar Mayer announced that submissions are now open for the 2020 class of Hotdoggers to drive the … Continue reading “Here’s your chance to drive the Wienermobile”
This morning, Kevin Fraser is probably smiling on his commute to gyro. The full-service global B2B agency has appointed advertising veteran Fraser to serve as the company’s first-ever Head of Precision in the United States. The agency states this is a way of extending its commitment to delivering business decision-makers with innovative media, search and … Continue reading “gyro taps Kevin Fraser as U.S. Head of Precision”
Ned Crowley, U.S. Chief Creative Officer of global award-winning creative agency mcgarrybowen, announced yesterday that Mike Wente has been named Chief Creative Officer, Swirl mcgarrybowen. In his new role, Wente will lead creative teams focused on delivering breakthrough brand experiences in a digitally connected age for clients including Intel, Clorox, Microsoft, Dole, Juniper, Conduent, CA … Continue reading “Swirl mcgarrybowen names Wente Chief Creative Officer”
The Escape Pod promotes Celia Jones to Chief Executive Officer Celia Jones has been promoted to Chief Executive Officer at The Escape Pod. Jones, who joined the Chicago-based independent agency as Brand Director in June 2016, will concentrate on growth, integrated capabilities, new revenue, and recruitment. She will report to Norm Bilow, Co-founder and Managing … Continue reading “Escape Pod, Cutters, Periscope: hires and promotions”
For decades upon decades, America has been in love with the spunky and silly redhead who starred in the hit TV show I love Lucy. We all flocked to Amazon to watch the highly anticipated biopic Being the Ricardos which follows Hollywood power couple Lucille Ball and Desi Arnaz in 1952 as they face personal … Continue reading “What Being the Ricardos got right… and wrong”
The original Dreamgirl, Jennifer Hudson, had a dream. “I had a dream for myself after Dreamgirls – coming off something as big as that? And I said the only thing that could top that would be to play Aretha Franklin, and I don’t know if she heard me or if she had that same thing … Continue reading “Respect: Watch Jennifer Hudson kill it in first clip from Aretha Franklin biopic”
This looks truly terrifying. Oscar-winner Jordan Peele is unleashing fresh take on the blood-chilling urban legend: Candyman. Filmmaker Nia DaCosta (Little Woods, upcoming Captain Marvel 2) directs this contemporary incarnation of the cult classic. In the trailer, we learn for as long as residents can remember, the housing projects of Chicago’s Cabrini-Green neighborhood were terrorized … Continue reading “Candyman: Cabrini-Green is back in new trailer”
Candyman first appeared on film in Bernard Rose’s 1992 cult classic as a vengeful, mystical entity, a victim of a brutal hate crime who externalizes his pain in the same community that once turned against him. Juneteenth is a day that has historically recognized the perseverance and power of the Black community. Over the last … Continue reading “Candyman: Juneteenth message from Nia DaCosta”
2020 was a really challenging year for everyone, but especially so for everyone involved in movie production. With everything “opening up” again all over the nation this summer, movie fans are flocking to the theaters in an attempt to achieve some level of normalcy. We’ve got your rundown of movies you can expect to see … Continue reading “Summer Movie Guide: 2021 edition”
From the horribly beautiful mind of writer/director James Gunn comes Warner Bros. Pictures’ superhero action adventure The Suicide Squad, featuring a collection of the most degenerate delinquents in the DC lineup. The new Red Band trailer which Warner Bros released today is not only bananas and the most exciting trailer we have seen in a … Continue reading “The Suicide Squad Red Band trailer is mad bonkers”
Due to the global health crisis at hand, most U.S. theaters are expected to remain closed through most of the summer, Universal Pictures, which has already pushed the latest entries in the F9 and the Minions franchises back to 2021, has decided to push back their upcoming Candyman sequel/reboot from June 12 to September 25. The decision comes just a … Continue reading “Universal gives ‘Candyman’ the hook until September”
Let’s just cut (pun intended) to the chase. This trailer is scary AF. Yes. Yes it is. Universal Pictures has debuted the first official trailer for Nia DaCosta’s upcoming horror remake/spiritual sequel Candyman, which will star Yahya Abdul-Mateen II (Watchmen; Aquaman), Teyonah Parris (WandaVision; Empire), Nathan Stewart-Jarrett (Dracula; The Kid Who Would Be King) and Colman Domingo (Fear the … Continue reading “‘Candyman’ wants you to be his victim in first trailer”
What in the name of Kevin Feige? The Wrap is reporting that the booming relationship between Disney’s Marvel Studios and Sony Pictures on the Spider-Man films has come to screeching stop. The dispute is apparently over the financing of future films, a source told the online pub. The arrangement had been extremely beneficial to both … Continue reading “Marvel and Sony end ‘Spider-Man’ partnership”
The rich keep getting well, richer. The well-received Crazy Rich Asians, adapted from the 2013 novel by Kevin Kwan, topped the domestic box office for a third week in a row. Continuing to signal audience’s thirst for more diverse fare, Crazy Rich Asians sold about $22.2 million in tickets from Friday to Sunday. This weekend’s … Continue reading “‘Crazy Rich Asians’ make it a trifecta at weekend box office”
