ViacomCBS, Microsoft, Al Jazeera among Telly winners

The Telly Awards announced this year’s winners, including a variety of top-tier brands and organizations as well as smaller media companies such as ViacomCBS, Warner Bros. Worldwide TV Marketing, Sony Music Entertainment, Microsoft, ESPN, PBS Digital Studios, Mytonomy, Freethink, Nice Shoes, CTRL5, Feed the Children, Square, Crunchyroll and Fast Company. This year’s edition received over 11,000 entries and saw … Continue reading “ViacomCBS, Microsoft, Al Jazeera among Telly winners”

Microsoft shocks gaming world with purchase of Activision

With three billion people actively playing games today and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-growing form of entertainment. Today, Microsoft Corp. announced plans to acquire Activision Blizzard Inc, a leader in game development and interactive entertainment content publisher. This acquisition will accelerate … Continue reading “Microsoft shocks gaming world with purchase of Activision”

Microsoft’s Windows 11 brings us closer to what we love

Microsoft’s new Windows 11 operating system is designed to provide a calm and creative space where you can pursue your passions through an immersive, fresh experience. From a rejuvenated Start menu to new ways to connect to your favorite people, news, games, and content—Windows 11 is the place to think, express, and create in a … Continue reading “Microsoft’s Windows 11 brings us closer to what we love”

Microsoft offers virtual tour of Tokyo Olympics

All over the world, Olympic fans and travelers had big plans to visit, explore and experience Tokyo this summer. And then, all those plans were canceled. Now, although people can’t get to Tokyo on a plane, they’re going through Microsoft Teams. In the latest campaign from Microsoft Teams, we see how a group of people … Continue reading “Microsoft offers virtual tour of Tokyo Olympics”

Microsoft finds a way in new campaign

While there is no doubt that this has been one of them most challenging years ever for many businesses, Microsoft Teams has continued to play an integral part of the way companies are reinventing how they connect, not just with each other, but with customers.   In the brand’s latest campaign, created by McCann, we see … Continue reading “Microsoft finds a way in new campaign”

A dog finds his “Dogtopia” in new Microsoft Xmas spot

For the most part, it’s been a pretty shitty year. We’re separated from family and friends. Money is tight. Or in many cases nonexistent. And now we have the pressure of holiday shopping. Where is our holiday spirit? In the flusher. Microsoft, along with AOR McCann New York, acknowledges that reality but, at the same … Continue reading “A dog finds his “Dogtopia” in new Microsoft Xmas spot”

Microsoft loses, Oracle wins bid to acquire TikTok

ByteDance and Oracle will partner on a business deal in the United States, an agreement meant to satisfy the Trump administration’s national security concerns about popular short-form video app, TikTok. The news comes after weeks of speculation about the Chinese app’s future in the United States. Trump has demanded the app be banned in the … Continue reading “Microsoft loses, Oracle wins bid to acquire TikTok”

Microsoft’s Hall wins One Show 2020 CMO Pencil

Congratulations are in order for Microsoft’s Chief Brand Officer Kathleen Hall. A jury of 13 leading global CMOs selected her as winner of The One Show 2020 CMO Pencil, honoring the brand marketer behind the world’s single most impactful idea on a brand’s business from the past year. Hall picked up the prestigious award for “Changing the … Continue reading “Microsoft’s Hall wins One Show 2020 CMO Pencil”

Human, TBWA\Media Arts Lab lead AMP Awards 2022 shortlist

The judges’ work is done, the Curatorial Committee has weighed in and now the finalists have been unveiled, as the 2022 AMP Awards for Music & Sound has published its Shortlist on LinkedIn. Winners will be revealed and celebrated with a live, in-person awards gala set for Tuesday, May 24 at Sony Hall in New … Continue reading “Human, TBWA\Media Arts Lab lead AMP Awards 2022 shortlist”

8 finalists announced for One Show CMO Pencil

Eight high-scoring entries in The One Show 202 have been named finalists for the prestigious One Show CMO Pencil award, honoring the marketer behind the work that had the most impact on a brand’s business from the past year. The honor is unique for The One Show in that all of its other awards are given to agency or … Continue reading “8 finalists announced for One Show CMO Pencil”

MJZ, anti-gun campaigns from Burnett and BBDO win big at shots Awards

Last night, the shots Awards held The Americas Ceremony in Hollywood. Production company, MJZ, along with work anti-gun violence creative from Leo Burnett, BBDO and States United to Prevent Gun Violence came away the big winners. With the pandemic causing the previous last two awards shows to go digital-only, this celebration of creative campaigns from North and … Continue reading “MJZ, anti-gun campaigns from Burnett and BBDO win big at shots Awards”

The-Artery adds VFX and tech innovators Elad Offer and Yuval Levy

Multi-award-winning creative company The-Artery continues to grow its decorated roster of storytellers and technologist talent with the addition of Elad Offer as ECD/Head of 2D and Yuval Levy as VFX Supervisor and Director to its NYC studio. Offer brings over 20 years of experience as a visual effects supervisor, producer, and Flame artist to The-Artery. Leveraging his … Continue reading “The-Artery adds VFX and tech innovators Elad Offer and Yuval Levy”

co:collective elevates Amanda Ginzburg to Chief Growth Officer

Creative and strategic transformation company co:collective marks the continuing progression of its groundbreaking philosophy of helping the world’s boldest companies define and activate their purpose so they can have a net-positive impact on the world by promoting longtime business leader Amanda Ginzburg to Chief Growth Officer. In her new role as Chief Growth Officer, Ginzburg will focus … Continue reading “co:collective elevates Amanda Ginzburg to Chief Growth Officer”

Frosted Grape Pop-Tarts are back!

Nineties babies, get amped! Frosted Grape Pop-Tarts are coming back, fresh from their Y2K-era heyday, and they’re bringing the best of the decade with them when they hit shelves this spring. In true throwback fashion, Frosted Grape Pop-Tarts will give fans the chance to re-live (or live for the first time) their 90’s-loving dreams. The nostalgia-inducing Flavor Drop returns … Continue reading “Frosted Grape Pop-Tarts are back!”

Durable Goods Signs Director Tamer Shaaban 

Bicoastal production company Durable Goods has signed director Tamer Shaaban for exclusive representation in North America. Hailed for his visual storytelling combining film, design, and technology, Shaaban has directed commercials and branded content for such clients as Audi, Microsoft, Dove, Lay’s, and the UEFA Champions League. Born to Egyptian parents and splitting time growing up … Continue reading “Durable Goods Signs Director Tamer Shaaban “

Light Iron expands colorist roster, leadership team

Light Iron has expanded its pool of creative talent with the hiring of colorist Arianna Shining Star. The company has also announced that post-production veteran Liam Ford has joined Light Iron’s leadership team as Senior Vice President of Engineering and Technical Operations. Working from Light Iron’s Los Angeles facility, Arianna will support clients globally by … Continue reading “Light Iron expands colorist roster, leadership team”

Scott Boyajan joins Shape+Light as Executive Producer

Boutique visual effects and design studio Shape+Light today announced the addition of Scott Boyajan as Executive Producer. Joining the leadership team of Managing / Creative Director Rob Trent and Executive Producer Cara Lehr, Boyajan will help curate Shape+Light’s growing talent roster and expand new client relationships. He has already managed several projects at Shape+Light including … Continue reading “Scott Boyajan joins Shape+Light as Executive Producer”

RBL Spotlight: Marissa Nance, CEO of Native Tongue Communications

Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their contributions and creativity on a daily basis. For the next 29 days, you will be able to celebrate wonderful human beings, like, Marissa Nance with … Continue reading “RBL Spotlight: Marissa Nance, CEO of Native Tongue Communications”

VMLY&R, 4A’s invites Black professionals to Adland

The 4A’s Foundation, part of the 4A’s, has partnered with our friends at VMLY&R to launch ‘Dear Black Talent,’ an initiative designed to empower the next generation of Black advertising leaders. ‘Dear Black Talent’ is a recruitment platform geared toward attracting new talent into the industry, driving consideration for those returning to the industry, and … Continue reading “VMLY&R, 4A’s invites Black professionals to Adland”

McCann hires Pete Johnson as EVP, ECD

McCann today announced that Pete Johnson, an award-winning creative director, will join its New York office as EVP, Global Executive Creative Director. He will work hand-in-hand with Shayne Millington and Pierre Lipton, co-Chief Creative Officers, McCann New York. Johnson joins McCann after spending 5+ year as an ECD at Deutsch, New York and more than … Continue reading “McCann hires Pete Johnson as EVP, ECD”