ViacomCBS, Microsoft, Al Jazeera among Telly winners

The Telly Awards announced this year’s winners, including a variety of top-tier brands and organizations as well as smaller media companies such as ViacomCBS, Warner Bros. Worldwide TV Marketing, Sony Music Entertainment, Microsoft, ESPN, PBS Digital Studios, Mytonomy, Freethink, Nice Shoes, CTRL5, Feed the Children, Square, Crunchyroll and Fast Company. This year’s edition received over 11,000 entries and saw … Continue reading “ViacomCBS, Microsoft, Al Jazeera among Telly winners”

Microsoft shocks gaming world with purchase of Activision

With three billion people actively playing games today and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-growing form of entertainment. Today, Microsoft Corp. announced plans to acquire Activision Blizzard Inc, a leader in game development and interactive entertainment content publisher. This acquisition will accelerate … Continue reading “Microsoft shocks gaming world with purchase of Activision”

Microsoft’s Windows 11 brings us closer to what we love

Microsoft’s new Windows 11 operating system is designed to provide a calm and creative space where you can pursue your passions through an immersive, fresh experience. From a rejuvenated Start menu to new ways to connect to your favorite people, news, games, and content—Windows 11 is the place to think, express, and create in a … Continue reading “Microsoft’s Windows 11 brings us closer to what we love”

Microsoft offers virtual tour of Tokyo Olympics

All over the world, Olympic fans and travelers had big plans to visit, explore and experience Tokyo this summer. And then, all those plans were canceled. Now, although people can’t get to Tokyo on a plane, they’re going through Microsoft Teams. In the latest campaign from Microsoft Teams, we see how a group of people … Continue reading “Microsoft offers virtual tour of Tokyo Olympics”

Microsoft finds a way in new campaign

While there is no doubt that this has been one of them most challenging years ever for many businesses, Microsoft Teams has continued to play an integral part of the way companies are reinventing how they connect, not just with each other, but with customers.   In the brand’s latest campaign, created by McCann, we see … Continue reading “Microsoft finds a way in new campaign”

A dog finds his “Dogtopia” in new Microsoft Xmas spot

For the most part, it’s been a pretty shitty year. We’re separated from family and friends. Money is tight. Or in many cases nonexistent. And now we have the pressure of holiday shopping. Where is our holiday spirit? In the flusher. Microsoft, along with AOR McCann New York, acknowledges that reality but, at the same … Continue reading “A dog finds his “Dogtopia” in new Microsoft Xmas spot”

Microsoft loses, Oracle wins bid to acquire TikTok

ByteDance and Oracle will partner on a business deal in the United States, an agreement meant to satisfy the Trump administration’s national security concerns about popular short-form video app, TikTok. The news comes after weeks of speculation about the Chinese app’s future in the United States. Trump has demanded the app be banned in the … Continue reading “Microsoft loses, Oracle wins bid to acquire TikTok”

Microsoft’s Hall wins One Show 2020 CMO Pencil

Congratulations are in order for Microsoft’s Chief Brand Officer Kathleen Hall. A jury of 13 leading global CMOs selected her as winner of The One Show 2020 CMO Pencil, honoring the brand marketer behind the world’s single most impactful idea on a brand’s business from the past year. Hall picked up the prestigious award for “Changing the … Continue reading “Microsoft’s Hall wins One Show 2020 CMO Pencil”

One Show 2023 announces CMO Pencil Jury

The One Club for Creativity has assembled a panel of ten esteemed brand-side marketers to determine the recipient of the esteemed CMO Pencil Award. This award honors the marketer behind the year’s most influential idea that significantly impacted a brand’s business, selected from the top achievers in The One Show 2023. These distinguished marketers will … Continue reading “One Show 2023 announces CMO Pencil Jury”

McCann Worldgroup shines at Cannes Lions

McCann Worldgroup was a top performer at the Cannes Lions International Festival of Creativity, earning 55 total Lions across 18 competitive categories for 20 clients, including a coveted Titanium Lion and three Grand Prix in Design, Creative Business Transformation and Sustainable Development Goals. The network ranked in the top five networks and earned top honors … Continue reading “McCann Worldgroup shines at Cannes Lions”

Day 4: Saudi Arabia wins first-ever Grand Prix in Lions

On the 70th edition of the Cannes Lions International Festival of Creativity, the following Lions were announced at the penultimate Awards Show: Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy Lions, Innovation and Mobile Lions. The Regional Network of the Year awards were also announced.  Simon Cook, CEO, of Lions, … Continue reading “Day 4: Saudi Arabia wins first-ever Grand Prix in Lions”

Day 2: Entertainment and Craft Lions announced

The Cannes Lions International Festival of Creativity has announced the winners in the second Awards Show of the week.  In the Entertainment Track: the Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music and Entertainment Lions for Sport were honored, and in Craft: the Design, Digital Craft, Film Craft, and Industry Craft were awarded. … Continue reading “Day 2: Entertainment and Craft Lions announced”

Ataboy, World’s Greatest debut Portrait of an Athlete

Following a banner year with the addition of EP Cameron Gray, a collaboration with Brooklyn-based gallery Art Cake, and successful celebrity-driven advertising campaigns for Coke, White Castle, and Adidas, to name a few, design-led content creation studio Ataboy is once again cementing its dedication to storytelling and uplifting the arts community by debuting the A Portrait Of An Athlete series. A unique collaboration between Olympic … Continue reading “Ataboy, World’s Greatest debut Portrait of an Athlete”

Director Najeeb Tarazi joins SixTwentySix

Further expanding its directorial roster, creative studio and production company SixTwentySix is pleased to announce it has signed multi-disciplinary commercial, music video, and film director Najeeb Tarazi for US commercial and music video representation. A first-generation Lebanese-American talent, Tarazi’s experience spans various realms with work for agencies, record labels, brands, and artists ranging from retro … Continue reading “Director Najeeb Tarazi joins SixTwentySix”

New Xbox controller channels 90s nostalgia

Mutiny, Trailer Park Group’s dedicated videogame branding and advertising agency, has developed and crafted an inventive rollout for Xbox’s family of Elite controllers. The core tenet of the campaign explores how to take a product that used to be reserved for gaming’s elite and broaden its appeal to a more general gaming audience. “This campaign … Continue reading “New Xbox controller channels 90s nostalgia”

GSTV makes leadership moves

GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, announced the appointment of Kristina Lutz as Executive Vice President, Marketing. In her new role, she will lead integrated marketing, ad sales solutions, public relations, and brand activations, among other areas. Based in Chicago, Lutz will … Continue reading “GSTV makes leadership moves”

Squeak E. Clean Studios’ new experiential division

Global creative audio network Squeak E. Clean Studios joins forces with experiential pioneer Tom Webster to create a new experience division with the ambition to help brands procreate, instead of appropriate, culture. With a proven track record working alongside artists, choreographers, and award-winning directors, he will collaborate with brand teams to develop engaging activations that … Continue reading “Squeak E. Clean Studios’ new experiential division”

McKinney hires Matilda Ivey and Rhonda Nelson

Amid a record-setting year of tremendous agency growth, including new client signings (Blue Diamond Growers) and a new practice opening (McKinney Health), McKinney has added two key hires to their expanding team: Matilda Ivey and Rhonda Nelson. Both have been hired as group client directors and will report to Gretchen Walsh, chief client officer.  As account leaders they will help set … Continue reading “McKinney hires Matilda Ivey and Rhonda Nelson”

Minecraft turns players into Mangrove Enthusiasts

Mangroves are super trees that do so much for us and our world – like sucking up and storing carbon from our air, protecting us from storms, and filtering pollution out of the ocean. But mangroves have a PR problem: unlike better-known environmental causes such as coral reefs and kelp forests, most people have never … Continue reading “Minecraft turns players into Mangrove Enthusiasts”

1stAveMachine welcomes EP Scott Gemmell

Following a banner year with lauded campaigns for DoorDash, ESPN, Ford Mustang, and Frooti, to name a few, as well as key additions of Executive Producers Katie Hitchings and Sabrina Elizondo, storytelling production company 1stAveMachine elevates its leadership team by welcoming Executive Producer Scott Gemmell to its stacked ensemble. Formerly a Partner/EP at StarBeast and Traction Ave. Films, as well as VP/Head of Studio, … Continue reading “1stAveMachine welcomes EP Scott Gemmell”