For Super Bowl, Michelob ULTRA All-stars… bowl

Today, Michelob ULTRA unveiled a series of three star-studded Super Bowl commercials that ladder back to the brand’s belief, “It’s Only Worth It If You Enjoy It.” Michelob ULTRA’s presence during this year’s Super Bowl will be episodic with the spots taking place at the brand’s fictitious bowling alley known as the “Superior Bowl.” Picture … Continue reading “For Super Bowl, Michelob ULTRA All-stars… bowl”

Don Cheadle leads “all-star cast?” in new Michelob ULTRA Organic Seltzer Super Bowl spot

Think of this weekend’s Super Bowl as a combo platter of C&C – comedy and celebrities. While the platform has always featured both for advertising agencies and brands, it seems like both are really leaning into the two this year. Now, we Michelob ULTRA Organic Seltzer making its Super Bowl LV debut with a satirical … Continue reading “Don Cheadle leads “all-star cast?” in new Michelob ULTRA Organic Seltzer Super Bowl spot”

Michelob ULTRA reveals Super Bowl campaign

Like a rushing Defensive line, here come the Super Bowl spots. Super Bowl stalwarts such as Budweiser, Coke and Pepsi may be taking a break from the Big Game, but that doesn’t mean other brands are. Michelob ULTRA, and agency Wieden+ Kennedy, unveiled its Super Bowl campaign which poses a thought-provoking question on the role … Continue reading “Michelob ULTRA reveals Super Bowl campaign”

Michelob ULTRA reveals Jimmy Butler’s singing skills

The NBA is scheduled to return on July 30 in a bubble located at Disney World. Now, Michelob ULTRA announced today a multiyear partnership that makes the brand the official beer partner of the NBA.   The beer is tipping off the partnership by bringing fans closer to the game during the NBA Restart in Orlando with … Continue reading “Michelob ULTRA reveals Jimmy Butler’s singing skills”

Fallon works out with John Cena for Michelob ULTRA

With the Super Bowl coming fast and furious this weekend most brands, some have taken a pause due to Kobe Bryant’s tragic death, are rolling out their teasers and spots to showcase the $5.6 million they have paid for a :30-second slot. Now Michelob ULTRA and agency FCB New York are presenting theirs featuring Tonight … Continue reading “Fallon works out with John Cena for Michelob ULTRA”

Wieden adds Michelob Ultra to its creative efforts

Feel that gust of wind? Might have been Wieden+Kennedy New York swooping down on yet another Chicago agency and flying off with the account. In September, we reported that the award-winning agency won a huge portion of the McDonald’s creative. Now, Ad Age is reporting that the agency will begin working on creative for Anheuser-Busch … Continue reading “Wieden adds Michelob Ultra to its creative efforts”

Chris Pratt sings “I Like Beer” in 2nd Michelob Ultra spot

Supporting its mantra that drinkers can stay fit and enjoy beer, Michelob Ultra has scheduled, for the very first time, two Super Bowl spots. The first, titled, The Perfect Fit, also starred Chris Pratt and featured The Guardians of the Galaxy star preparing for his very first Super Bowl spot. Its sequel, titled I Like … Continue reading “Chris Pratt sings “I Like Beer” in 2nd Michelob Ultra spot”

FCB-Michelob ULTRA spot bowed during the Super Bowl

A 30-SECOND SPOT, “Our Bar” from FCB and produced by Radical Media for Michelob ULTRA — the fastest growing beer brand in the U.S. — bowed on Sunday’s Super Bowl.

The spot used real people to demonstrate Michelob ULTRA’s commitment to support and celebrate authentic fitness communities. From training to run clubs to spin classes, “Our Bar” depicts the new social fitness reality that fitness and enjoying beer can go hand in hand: you can work out, and then go out.

Senior colorist Maria Carretero joins Assembly

Assembly has announced the addition of Senior Colorist, Maria Carretero to its growing team of high-profile artists. Maria joins Assembly from Nice Shoes where she was a Senior Colorist, with a rich history of creative experience. Other previous roles include Senior Colorist at Framestore, Head of Color at Carbon VFX and Head of Color Grading … Continue reading “Senior colorist Maria Carretero joins Assembly”

Cannes Lions: Day Three Winners Announced

Cannes Lions announced the winners of the Brand Experience & Activation Lions, Innovation Lions, Mobile Lions, Creative Effectiveness Lions, Creative Strategy Lions, Creative Commerce Lions and Creative Business Transformation Lions in the third Awards Show of the week, live from Cannes, France. In the Brand Experience & Activation Lions, honoring creative, comprehensive brand-building through experience … Continue reading “Cannes Lions: Day Three Winners Announced”

Bud Light puts creative into review

Bud Light has put the creative portion of its account up for review according to Ad Age. This includes its portfolio of brands – Light, Light Seltzer and Light Next. Current AOR, Wieden+Kennedy, was invited to participate in the review but reportedly declined the opportunity. “As the brand marks its 40th anniversary, Bud Light will … Continue reading “Bud Light puts creative into review”

Mike Tyson’s cannabis company picks CMO

Tyson 2.0, legendary boxer, entrepreneur and cannabis advocate Mike Tyson’s newly launched cannabis company, today announced the appointment of Jackie (Northacker) Guarini as Chief Marketing Officer to lead the Company’s marketing strategy. Guarini is an accomplished, transformational leader with over a decade of experience in digital marketing, consumer connections, branding, and media initiatives. She joins Tyson 2.0 after most … Continue reading “Mike Tyson’s cannabis company picks CMO”

8 finalists announced for One Show CMO Pencil

Eight high-scoring entries in The One Show 202 have been named finalists for the prestigious One Show CMO Pencil award, honoring the marketer behind the work that had the most impact on a brand’s business from the past year. The honor is unique for The One Show in that all of its other awards are given to agency or … Continue reading “8 finalists announced for One Show CMO Pencil”

Former FCB Chicago creative team joins John McNeil Studio

Creative & strategic brand firm John McNeil Studio has announced two new additions to its world class creative department – Associate Creative Directors Justin Miller and Mike Pearson. Both formerly of FCB Chicago, Miller and Pearson are longtime collaborators whose experience across a variety of sectors will help JMS broaden its approach, foster collaboration across … Continue reading “Former FCB Chicago creative team joins John McNeil Studio”

Reel 360’s 5 Super Bowl ads that hit and 3 that missed

We’ve survived another day and night of Hard Seltzers (Does anyone drink beer anymore?) wings, and stuffing our faces with more chips than can be found in any chip or snack aisle. We’re also a little deaf from all the cheering in our hotel suite for our home city, the Super Bowl champion Rams. Congrats … Continue reading “Reel 360’s 5 Super Bowl ads that hit and 3 that missed”

Ahnuld and Salma Hayek are Zeus and Hera in BMW Super Bowl spot

Car advertising will be huge during Super Bowl LVI. We have seen spots from Kia, G-M and now, BMW. The automaker will debut a new 60-second ad during the Big Game to showcase its All-New, fully electric BMW iX Sports Activity Vehicle, which arrives in the US next month. The star-studded spot features legendary actor Arnold Schwarzenegger … Continue reading “Ahnuld and Salma Hayek are Zeus and Hera in BMW Super Bowl spot”

FTX is offering Super Bowl viewers ad time in bitcoin

Crypto currency is now becoming more and more accepted as a legal tender by the mainstream. Total spot crypto traded in the first full year of operation. 1.2M users are on the exchange, an increase of 11,900% in 2021  eclipsed $67B. Now, FTX is doing its part to get even more consumers involved during the Super … Continue reading “FTX is offering Super Bowl viewers ad time in bitcoin”

AB teases Super Bowl LVI advertising ahead of Big Game

Today, ahead of the NFL Conference Championships, Anheuser-Busch is revealing its Super Bowl LVI advertising plan which takes a high-octane offensive approach across its roster of brands and products. As one of the Super Bowl’s longest-running advertisers, AB knows the end to the NFL season is a meaningful moment for diehard and casual football fans … Continue reading “AB teases Super Bowl LVI advertising ahead of Big Game”

Sam Swisher joins Sugarhi as Managing Director & Partner

Industry visionary Sam Swisher has signed with Sugarhi as the company’s new Managing Director and partner. Co-Founder of WoodShop Studios, a successful production company specializing in food, beverage and product, Swisher’s creativity and passion for production led to a career-long mission to perfect quality, craftsmanship, content development and repeat, long-term, client experiences. At Sugarhi, Swisher joins co-founders and long-time collaborators, Director/DP team of … Continue reading “Sam Swisher joins Sugarhi as Managing Director & Partner”