Don Cheadle leads “all-star cast?” in new Michelob ULTRA Organic Seltzer Super Bowl spot

Think of this weekend’s Super Bowl as a combo platter of C&C – comedy and celebrities. While the platform has always featured both for advertising agencies and brands, it seems like both are really leaning into the two this year. Now, we Michelob ULTRA Organic Seltzer making its Super Bowl LV debut with a satirical … Continue reading “Don Cheadle leads “all-star cast?” in new Michelob ULTRA Organic Seltzer Super Bowl spot”

Michelob ULTRA reveals Super Bowl campaign

Like a rushing Defensive line, here come the Super Bowl spots. Super Bowl stalwarts such as Budweiser, Coke and Pepsi may be taking a break from the Big Game, but that doesn’t mean other brands are. Michelob ULTRA, and agency Wieden+ Kennedy, unveiled its Super Bowl campaign which poses a thought-provoking question on the role … Continue reading “Michelob ULTRA reveals Super Bowl campaign”

Michelob ULTRA reveals Jimmy Butler’s singing skills

The NBA is scheduled to return on July 30 in a bubble located at Disney World. Now, Michelob ULTRA announced today a multiyear partnership that makes the brand the official beer partner of the NBA.   The beer is tipping off the partnership by bringing fans closer to the game during the NBA Restart in Orlando with … Continue reading “Michelob ULTRA reveals Jimmy Butler’s singing skills”

Fallon works out with John Cena for Michelob ULTRA

With the Super Bowl coming fast and furious this weekend most brands, some have taken a pause due to Kobe Bryant’s tragic death, are rolling out their teasers and spots to showcase the $5.6 million they have paid for a :30-second slot. Now Michelob ULTRA and agency FCB New York are presenting theirs featuring Tonight … Continue reading “Fallon works out with John Cena for Michelob ULTRA”

Wieden adds Michelob Ultra to its creative efforts

Feel that gust of wind? Might have been Wieden+Kennedy New York swooping down on yet another Chicago agency and flying off with the account. In September, we reported that the award-winning agency won a huge portion of the McDonald’s creative. Now, Ad Age is reporting that the agency will begin working on creative for Anheuser-Busch … Continue reading “Wieden adds Michelob Ultra to its creative efforts”

Chris Pratt sings “I Like Beer” in 2nd Michelob Ultra spot

Supporting its mantra that drinkers can stay fit and enjoy beer, Michelob Ultra has scheduled, for the very first time, two Super Bowl spots. The first, titled, The Perfect Fit, also starred Chris Pratt and featured The Guardians of the Galaxy star preparing for his very first Super Bowl spot. Its sequel, titled I Like … Continue reading “Chris Pratt sings “I Like Beer” in 2nd Michelob Ultra spot”

FCB-Michelob ULTRA spot bowed during the Super Bowl

A 30-SECOND SPOT, “Our Bar” from FCB and produced by Radical Media for Michelob ULTRA — the fastest growing beer brand in the U.S. — bowed on Sunday’s Super Bowl.

The spot used real people to demonstrate Michelob ULTRA’s commitment to support and celebrate authentic fitness communities. From training to run clubs to spin classes, “Our Bar” depicts the new social fitness reality that fitness and enjoying beer can go hand in hand: you can work out, and then go out.

Director Anthony Pellino joins the ArtClass roster

Production company ArtClass has signed director Anthony Pellino to its roster for U.S. commercial and branded content representation. Having worked with such brands as Reebok, Guinness, Lexus, and Peloton, Pellino is known for the raw and emotionally charged power of his work and fearless style of visual storytelling.   “Anthony is a visceral filmmaker, wise beyond … Continue reading “Director Anthony Pellino joins the ArtClass roster”

The Garage expands with new stages, adds three new directors

In its first additions to the company’s roster since Owner/Director Steve Giralt founded it five years ago, The Garage has signed three new tabletop directors on the heels of moving into a new and larger production studio in Industry City Brooklyn. Award-winning directors Ronald Koetzier, Charles Nordeen, and Shanghoon have joined Giralt as part of … Continue reading “The Garage expands with new stages, adds three new directors”

AICP: 2021 Most Next Award goes to FCB

The 2021 AICP Next Awards debuted last night, recognizing creative excellence in new and emerging media. Appropriately, a cutting-edge campaign that put virtual fans in the seats for NBA games, creating a global sensation while driving sales for its sponsor, was proclaimed as the Most Next winner. Chosen from all the winners in the Next … Continue reading “AICP: 2021 Most Next Award goes to FCB”

Cannes Lions: FCB nearly doubles Grand Prix wins

Having won three Grands Prix earlier in the week at the Cannes Lions International Festival of Creativity, FCB added two more. FCB Inferno’s “Raising Profiles,” on behalf of The Big Issue & LinkedIn, took home the Grand Prix in Creative eCommerce – Market Disruption, while AREA 23, an FCB Health Network company’s “Sick Beats,” on … Continue reading “Cannes Lions: FCB nearly doubles Grand Prix wins”

AMV BBDO Wins The One Show 2021 Best of Show

AMV BBDO London capped off a hugely successful year at The One Show 2021, winning Best of Show, six Best of Discipline awards, and being named the show’s Agency of the Year. The UK shop won all of its 12 Gold Pencils this year on behalf of client Essity Bodyform/Libresse, with Best of Show going to “#wombpainstories”, which won Gold in Integrated, … Continue reading “AMV BBDO Wins The One Show 2021 Best of Show”

ADC Awards: Spotify, FCB, Goodby lead noms

The One Club for Creativity announced entries from 37 countries that have been selected by its juries of top global creative leaders as finalists for the historic ADC 100th Annual Awards. All finalists will receive a Gold, Silver, Bronze Cube or Merit at this year’s ADC 100th Annual Awards, to be announced on June 9th during the online Creative Week … Continue reading “ADC Awards: Spotify, FCB, Goodby lead noms”

Droga5 leads One Show finalists with 44

The One Club for Creativity has announced that entries from 53 countries have been selected by its global juries of top creative leaders as finalists for The One Show 2021. All finalists will be awarded a Gold, Silver, Bronze Pencil or Merit at this year’s One Show, to be announced on June 10 during the online Creative Week 2021. Droga5 … Continue reading “Droga5 leads One Show finalists with 44”

Josh Hurley, former Deutsch, FCB Creative passes

Sad news from the west coast. Los Angeles-based CNVYR Chief Creative Officer and Partner, Josh Hurley, passed away suddenly Sunday night in Michigan. No cause of death was given as an investigation is ongoing. Josh was 39. Most recently, Josh was in the news for partnering with former Deutsch LA CD, Travis Swingler to launch creative/tech shop CNVYR last … Continue reading “Josh Hurley, former Deutsch, FCB Creative passes”

Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads

Amid Tom Brady and the Tampa Bay Buccaneers‘ systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 to be exact. At $5.5 million per 30 seconds. USA Today’s Ad Meter ranked Rocket Mortgage and Tracy Morgan as the top one and two. … Continue reading “Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads”

Wayne and Garth are back in Uber Eats Super Bowl spot

The Super Bowl was made for Super Bowl parties. Except this year. But that doesn’t mean we can’t order from Uber Eats and party on. You know, like Wayne and Garth. Mike Myers and Dana Carvey, the stars who created and brought to life local-access legends Wayne Campbell and Garth Algar on the classic Saturday … Continue reading “Wayne and Garth are back in Uber Eats Super Bowl spot”

M&M’S hosts virtual Super Bowl LV ad premiere

ViacomCBS announced this morning that all of its Super Bowl LV timeslots, at $5.5 million for 30 seconds is sold out. One of those slots will belong to M&M’S. The candy brand, and creative partner BBDO New York, are inviting fans to be the first to virtually preview the brand’s 30-second Super Bowl ad for … Continue reading “M&M’S hosts virtual Super Bowl LV ad premiere”