1+ FCB, New York has brought on award-winning creative, Laura Wimer, as Executive Creative Director. She joins the agency off a 5-year run at Mekanism San Francisco, most recently as ECD. Laura will serve as creative lead on Lincoln Financial Group and GSK’s smoker health business initially and will also play an active role in … Continue reading “FCB appoints Laura Wimer as ECD”
1+ I’ve recently been using dating apps, and let’s just get it out of the way now – I HATE them. They are like an unnecessary evil. My thumbs are pained from swiping right to only never match. I’m clearly a swipe left. And when I do match, the conversations are rarely intriguing and most … Continue reading “Two ‘bots go on an actual date for Jose Cuervo”
1+ Panoptica has hired Roan Bibby as executive producer. Refined after years in production, Roan’s experience runs the gamut from commercials, branded content, feature films, and series. Bibby will oversee production, develop Panoptica’s roster of directors, seek out new creative talent, quarterback sales, and cultivate client relationships, working closely with founder/director Hughes William Thompson. Hailing … Continue reading “Roan Bibby joins Panoptica as Executive Producer”
3+ As we enter the sixth week of lockdowns and working from home due to the global health crisis, agencies are finally beginning to feel the impact as more were laid off and/or furloughed last week. Independently-owned agency Mekanism, which has offices in New York, Chicago, San Francisco and Seattle, has reportedly laid off approximately … Continue reading “More layoffs, furloughs and salary freezes hit agencies”
2+ In quick response to sudden volatility in the advertising and design industries brought on by the coronavirus pandemic, The One Club for Creativity has launched The One Club COVID-19 Jobs Board, a free resource for connecting people seeking work globally with agencies, design studios, production companies and brands looking to fill open positions. The free service … Continue reading “One Club offers free Jobs Board during COVID-19 crisis”
2+ The Timber team collaborated with legendary Director/DP Janusz Kaminski (Saving Private Ryan, The Post, Schindler’s List) and Chicago-based creative agency Mekanism on the new Coors Banquet campaign. The series of black-and-white vignettes depict the reasons why Coors Banquet has been “Stolen, smuggled & sought after since 1873.” And it’s Reel 360’s Reel Ad of … Continue reading “Iconic DP Kaminski turn to Timber for Coors VFX”
3+ Movement aims to prove that at the heart of creativity lies a purpose that is undeniable and authentic. The 4A’s, the leading trade organization for marketing communications agencies, is launching The Conscious Creative Movement, bringing together heart-driven creators who believe ideas and positive thinking can change the world. Bringing together liked-minded thinkers, Conscious Creative, … Continue reading “4A’s, David&Goliath launch creative movement”
8+ Doner LA beefs up McDonald’s team Doner LA announced four senior hires following the recent consolidation of McDonald’s retail and local marketing, where Doner was assigned nearly 1,000 local partners to help bring big-agency strategic and creative firepower down to the co-op and franchisee level. Andrew Lamar joins Doner as a Multicultural Strategist, working … Continue reading “New faces at Doner LA and Wonderful”
A 30-SECOND CUBS SPOT, “Fly the W,” created by Chicago Cubs’ agency Schafer Carter Condon (SCC) featuring the narration of injured Cubs catcher Kyle Schwarber, was designed to get fans excited about the Cubs’ National Division Series playoffs starting Oct. 7.
And it did it ever! — the spot was a hit waaaay out of the park, beyond anyone’s expectations, by garnering an amazing two million-plus views since it was posted on Facebook a scant two weeks ago.
The flag “is the fabric that brings an entire nation together,” Schwarber says. “It says to the world, we will never lose faith … and maybe this October, if we fly it high enough, and loud enough and proud enough, well, you get the idea.”
Was SCC’s CD Ron Sone, who created the spot with CD Michael Dorich, surprised at the overwhelming reaction? “No, just at the speed it caught on,” he says. And those two million hits were only from a Facebook posting, although the spot also appears on other social media outlets.