Mattel is anything but Popular right now. The global toymaker has issued an apology for a packaging error on its new Wicked doll line that mistakenly directed consumers to a
Gap and Mattel, Inc. have announced a new apparel collaboration inspired by Mattel’s portfolio of brands and Gap’s signature icons that have dressed generations since 1969. The first of many upcoming Gap
Looks like Academy Award-nominee Daniel Kaluuya (Get Out, Black Panther) loves Barney. Mattel, Inc. and production companies 59% and Valparaiso Pictures announced a partnership to develop a live-action motion picture
Move over Hasbro and your Transformers and G.I Joes. Mattel, Inc. announced the creation of Mattel Films, a new division of the Company focused on developing and producing motion pictures
This holiday season, Verizon and Mattel’s Barbie are teaming up for an unprecedented collaboration, turning the iconic Barbie DreamHouse into the Barbie StreamHouse, powered by Verizon Home Internet. The partnership
Mattel Inc.’s iconic Barbie brand has unveiled its latest campaign, “Give Limitless Possibilities” in partnership with WNBA legend Sue Bird. The campaign was launched during a Barbie-themed WNBA game between
Editor’s Note: Welcome to “Reel Women,” our annual tribute to dynamic women in creative industries. For the month of March, let us introduce you to some very special women like Davd&Goliath’s Director of Project
Predictions are like… you know that back area that all people possess where relief meets freedom on the daily? … Everyone has one. We predict how our sports teams will
The lives of actresses Stephanie Courtney and Milana Vayntrub, known for portraying iconic brand characters Flo (Progressive) and Lily (AT&T), respectively, shed light on the complexities of fame, public perception,
Welcome to Reel 360’s Wonderland of Gift Inspiration! Whether you celebrate Hanukkah, Christmas, Yule, Kwanzaa, or Festivus, the magic of giving and receiving takes center stage. Finding that perfect gift
In a rather unusual move, SAG-AFTRA, the Screen Actors Guild – American Federation of Television and Radio Artists, has issued strict Halloween costume guidelines for actors currently participating in the
Summer movie magic continues to unfold as the unstoppable Barbie keeps raking in big bucks, adding a staggering $53.0 million to her treasure chest this past weekend. That’s a drop
It’s official, “Barbenheimer” is upon us and between Greta Gerwig’s Barbie, and Christopher Nolan’s Oppenheimer, it has been the biggest summer blockbuster weekend at the box office since 2019! Head
The pop-cultural, marketing triumphant weekend of “Barbenheimer” is over. While both films left their mark on audiences, Barbie was the clear-cut winner, earning a record-shattering $155m at the Box Office.
In a powerful start at the box office, Barbie dominated with an outstanding $22.3 million in preview showings, surpassing earlier preshow grosses set by big-name movies like The Batman, Top
To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you’re a Ken. Barbie, the highly anticipated
The reviews for the first half of “Barbenheimer” are in and excitement keeps building as the Greta Gerwig film, Barbie starring Margot Robbie as Barbie and Ryan Gosling as Ken
Avril Lavigne, the eight-time GRAMMY Award-nominated, multi-platinum singer, songwriter, designer, and philanthropist, has revealed her inaugural alcohol partnership with BeatBox, The World’s Tastiest Party Punch, a ready-to-drink cocktail brand. The
Transformers: Rise of the Beasts is already blasting into select theaters and as audiences are rushing out to watch the latest Summer blockbuster, the reviews are pouring in from critics.
Bud Light and the National LGBT Chamber of Commerce (NGLCC), the exclusive certifying body for LGBT-owned businesses, announce they are extending their partnership to continue supporting economic opportunities and advancements for LGBTQ+ Americans
