Lexus Electrified: Inspired by People

What will define the electrified future? Lexus believes that the future of electric vehicles will be versatile, anticipatory and centered on elevating the consumer’s driving and ownership experience. Since the launch of the RX 400h in 2005, the world’s first luxury hybrid sport utility vehicle, Lexus has pioneered electrification in the luxury automotive market. Under … Continue reading “Lexus Electrified: Inspired by People”

Kia puts the power of silence on display with NASCAR driver Kris Martin

What comes to mind when you think of the power of a performance vehicle? It could be its loud, revving engines and tiny frame. Or the cacophony of rumbles and roars. That’s not the case with the all-electric Kia EV6 GT— its high-speed 576 HP engine doesn’t need to make a lot of noise to … Continue reading “Kia puts the power of silence on display with NASCAR driver Kris Martin”

Kia celebrates 16-year NBA partnership in new work

In celebration of their 16th Year partnership with the NBA, Kia reflects on the place basketball fans and players first fall in love with the game: the driveway. Whether it was on your own home court or the neighborhood meeting spot where young ballers gather, shooting hoops in the driveway holds a collection of memories and … Continue reading “Kia celebrates 16-year NBA partnership in new work”

Better Things’ Pamela Adlon directs campaign for Thinx

It used to be that mothers taught their daughters how to use period products. Now, the tables have turned. In two new videos for the groundbreaking period care product Thinx, purpose-driven agency OBERLAND challenges the dated binary choice of tampons vs. pads and introduces a new, better solution.  The campaign, built on the tagline “How … Continue reading “Better Things’ Pamela Adlon directs campaign for Thinx”

NFT characters star in Kia’s new creative from DnG

This summer Kia is bringing back a whole lot of soul, with a new crew taking over the wheel straight from the block… chain. In the latest campaign, “Built For Whoever You Are,” created by David&Goliath, Kia launches the all-new 2023 Kia Soul in collaboration with DASK— a collection of NFTs as iconic as the Soul they’re driving … Continue reading “NFT characters star in Kia’s new creative from DnG”

San Diego Safari Park celebrates 50 years

When you visit the San Diego Zoo Safari Park, every visit is different. And at any moment, you can experience something incredible—life-changing, even. These moments that can truly change a person’s perspective on the world are at the heart of the latest campaign by David&Goliath (D&G). Created for San Diego Zoo Wildlife Alliance (SDZWA), an … Continue reading “San Diego Safari Park celebrates 50 years”

Kia shines a light on conservation of endangered sea turtles

Inspiration can come in many forms. It’s what fuels innovation and imagination. It’s what drives us to do more and make more good. In David&Goliath’s (D&G) latest campaign for Kia America, the automaker introduces the all-new Sportage X-Pro, an SUV that’s capable, tech-forward and ready for anything. It’s a vehicle that inspires people to take the driver’s … Continue reading “Kia shines a light on conservation of endangered sea turtles”

Get ready to fall in love with Robo Dog in new Kia Super Bowl spot

Well, the ladies are going to go wild for the fit driver, who resembles Thor’s Chris Hemsworth, of the all-new, all-electric Kia EV6. And if he doesn’t get them cheering, then his new sidekick, Robodog, with his big automated Pixar-like eyes, will. Debuting ahead of the big game, Kia returns to the Super Bowl with … Continue reading “Get ready to fall in love with Robo Dog in new Kia Super Bowl spot”

Kia goes to the robodogs in Super Bowl teaser

Kia America and agency partner David&Goliath, have released a 15-second teaser of the brand’s Super Bowl ad featuring the all-new, all-electric Kia EV6 and an adorable – and remarkably curious – robotic dog that embarks on a journey to find its true companion. The teaser titled “Robo Dog Teaser” dropped today, Monday, January 31 at … Continue reading “Kia goes to the robodogs in Super Bowl teaser”

Kids fill holidays with magic in Lexus December to Remember campaign

Every year, kids of all ages look forward to a magical holiday season. Today, the iconic Lexus “December to Remember” marketing campaign returns with a renewed sense of anticipation and excitement, focusing on the magic kids bring to the holidays through their creativity and kindness. The two national broadcast spots feature the signature Lexus red bow, holiday melody, and … Continue reading “Kids fill holidays with magic in Lexus December to Remember campaign”

VIZIO launches new “Hear Like They Do” for sound bars

When it comes to sound, dogs are the real experts. They can hear higher highs, detect softer sounds and greater nuances, and hear nearly twice as many frequencies as humans. Wouldn’t it be amazing if we could hear the beautifully complex tones and sounds of our favorite entertainment the way they do? That’s the premise of … Continue reading “VIZIO launches new “Hear Like They Do” for sound bars”

Eternals: Kumail Nanjiani tries to park his Lexus in spot directed by Russos

Some things are worth preserving at all costs. If you’re Kingo (Kumail Nanjiani) in Marvel Studios’ Eternals, this includes your gleaming new Lexus IS 500 sports sedan. And it’s our Reel Ad of the Week. As the exclusive automotive partner of Marvel Studios’ Eternals, Lexus has dropped a marketing campaign today with a long-form video … Continue reading “Eternals: Kumail Nanjiani tries to park his Lexus in spot directed by Russos”

Burger King teams with Nelly, Anitta and LilHuddy to celebrate real food

According to Burger King, guests want tasty, juicy, hand-breaded, flame-grilled food on the daily, and the brand is committed to delivering on the promise of real food – which is why the QSR has announced the permanent ban of 120 artificial ingredients and counting from our food menu nationwide. “We firmly believe that real food … Continue reading “Burger King teams with Nelly, Anitta and LilHuddy to celebrate real food”

Finding your own Chateau with the Washington wine

This summer, Chateau Ste. Michelle wants us to discover our own personal Chateaus…whether that’s a lakeside retreat or your own backyard. “My Chateau” isn’t a place. It’s a state of mind.  The Reel 360 team is down. To spread that sentiment, the brand has launched a new national campaign, executed with the help of AOR, Team One. … Continue reading “Finding your own Chateau with the Washington wine”

Jack in the Box: Teams with Derulo for virtual restaurant

What happens when two megastars with a knack for creating innovative and over-the-top meals partner up? Only the best “milli” dollar idea ever. In David&Goliath’s latest Jack in the Box campaign titled “Jack and Jason Present: One in a Milli,” Jack has teamed up with none other than singer, dancer, actor, and TikTok superstar Jason … Continue reading “Jack in the Box: Teams with Derulo for virtual restaurant”

Kia Motors accelerates the good of high school football

While Kia announced it would not be running a new spot on the Super Bowl, the auto carmaker will be blitzing Sunday on behalf of America’s high school football teams. As America readies for the Kansas City Chiefs and the Tampa Bay Buccaneers, Kia Motors America will focus on giving back directly to young people … Continue reading “Kia Motors accelerates the good of high school football”

Jack in the Box collabs with Becky G for Chicken Dance

Start flapping those arms. In the latest campaign by our friends at David&Goliath, titled “New Chicken Dance,” Jack in the Box takes to TikTok to celebrate its best chicken sandwich they’ve created yet – the brand new Cluck Sandwich by partnering with global superstar Becky G and various TikTokers, world renowned choreographer Richy Jackson and creative music company … Continue reading “Jack in the Box collabs with Becky G for Chicken Dance”

Kia’s new campaign has two words for you, “Road Trip!”

Rooooad trip! Two favorite words to my ears and heart. Who doesn’t love just jumping into your car like, Batman and Robin from the old ’60s series, and just going somewhere? The destination doesn’t matter. It’s the journey that counts. Windows down, the summer breeze blowing through your hair… unless you’re bald. In the spirit … Continue reading “Kia’s new campaign has two words for you, “Road Trip!””

Lay’s, David&Goliath look for some joygivers

Lay’s is on a mission to find and celebrate people who are creating much-needed joy in their local communities – donating $50 to Feeding America for every social post using the hashtag to honor these #JoyGivers, with a contribution up to $1 million by July 12. (That adds up to 20,000 #JoyGivers across America!) To spread … Continue reading “Lay’s, David&Goliath look for some joygivers”

Kia gets aspirational in “tough” Super Bowl spot

What would you tell your younger self trying to make your way through the world? Maybe heap a little wisdom and encouragement on the kid you once were? For Josh Jacobs, who rose from homelessness in middle school to football stardom as an Oakland Raider, it is an inspiring message of hope and determination, that the Reel … Continue reading “Kia gets aspirational in “tough” Super Bowl spot”