Lunar New Year campaigns often lean on familiar imagery. Lanterns. Firecrackers. Family reunions. This year, several brands moved beyond surface symbolism to explore what reunion, prosperity and love mean in
For Lunar New Year, adidas turned away from spectacle and leaned into sincerity, spotlighting the next generation of Chinese football talent in a moving 1:25 film created by TBWA Shanghai.
For Lunar New Year 2026, Panda Express is leaning into wonder. The family-owned restaurant chain has launched “Wishes,” its first-ever fully animated short, a two-minute film that celebrates togetherness, tradition,
Wasabi is turning dinner into a lucky moment. The Japanese and East Asian-inspired food brand has launched “Lucky Dinners,” a Lunar New Year-inspired on-pack and social campaign created by All
Lunar New Year advertising often leans into spectacle. Firecrackers. Lanterns. Sweeping reunions. Gold everywhere. But every so often, a brand resists the noise. McDonald’s Malaysia does exactly that with its
For Chinese New Year, Apple returns with a quietly emotional new chapter in its annual Shot on iPhone series. Titled Glad I Met You, the mixed-media short is directed by
We’ve all been buoyed by a kid’s naive ambition to realize their big dreams. Why can’t all of us just dream like a kid again, despite being stuck with all of
According to the Lunar New Year Zodiac, the Rabbit is the luckiest of the twelve animals – Production company, Hornet has reunited with Ogilvy Shanghai for the second Lunar New
Apple is once again celebrating Lunar New Year with an inspirational film shot entirely on iPhone, created by TBWA\Media Arts Lab. Directed by award-winning director Peng Fei, Through the Five
Lexus partnered with Wong Fu Productions to celebrate Lunar New Year and the Year of the Rabbit in a short skit featuring Philip Wang, one of the founders of Wong
Working with Los Angeles-based IW Group, The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng to launch
To ring in Lunar New Year with style and innovation, McDonald’s partnered with our friends at multicultural agency, IW Group, and Humberto Leon, co-founder of fashion brand Opening Ceremony, to create
To ring in the Year of the Ox, Lexus has partnered with Ronny Chieng to write and direct a branded content piece examining the etiquette of gift-giving during the global
We’ve all seen it happen. The result of the online translation of 慢走 (safe trip) is translated to ‘walk slowly’; 开挂 (cheating in a video game) is ‘hang up’; 大咖 (influential
This year, the Asian American and Pacific Islander community is celebrating the Year of the Rabbit — a symbol of longevity, peace, and prosperity. What better way to honor the
2021 is the Year of the Ox. Adidas has now revealed a high energy, celebrity-packed Chinese New Year campaign for its Originals brand that focuses on a limited edition coin
Editor’s Note: Supporting women should not be limited to a month. So at Reel 360 News, we have decided to amplify and promote dynamic women’s voices year-round. Today, let us introduce
For the Lunar New Year, everything begins around a table. It’s where reunion dinners unfold, mahjong tiles clack into the early hours, and families reconnect after months apart. It is
Fresh off a streak of eye-popping global campaigns, Singaporean director Clare Chong is officially joining the U.S. commercial landscape with her first stateside representation at Contagious. Known for her vibrant,
As we kicked off 2025, brands came out swinging with bold, creative campaigns that set the tone for the year ahead. From nostalgic throwbacks to heartfelt storytelling and unexpected humor,
