I love advertising. No, really. Even in this day and age of advertising-free streaming, I do love seeing the genius and hard work of an agency, a creative team, and a production company come together. My origin story began in advertising. And I know firsthand it’s hard AF to get a good ad out of … Continue reading “2022 in Review: The best campaigns of the year”
We’ve survived another day and night of Hard Seltzers (Does anyone drink beer anymore?) wings, and stuffing our faces with more chips than can be found in any chip or snack aisle. We’re also a little deaf from all the cheering in our hotel suite for our home city, the Super Bowl champion Rams. Congrats … Continue reading “Reel 360’s 5 Super Bowl ads that hit and 3 that missed”
Last year, Amazon Alexa slayed Super Bowl audiences with Michael B. Jordan. This year for their Super Bowl LVI entry, the company asks the question: “Wouldn’t it be amazing if Alexa could read your mind? Just kidding, that would be terrible.” hat’s what we learn in this year’s Big Game ad #AlexaMindReader. This year’s spot … Continue reading “Alexa reads Scarlett Johansson and Colin Jost’s minds in Amazon Super Bowl spot”
ADCOLOR today announced the nominees and honorees for its 15th Annual ADCOLOR Awards. Since 2007, the Awards have highlighted and honored the achievements of diverse communities in the creative industries. The awards recognize those who go above and beyond to make a difference and who embody the organization’s mission of “Rise Up, Reach Back.” According to … Continue reading “ADCOLOR to honor Daniel Dae Kim at 2021 awards”
Nominations for the 73rd Emmy Awards were announced yesterday recognizing a wealth of innovative storytelling, exceptional new programs, and a robust and diverse group of talent nominees. One of the categories the Reel 360 Team always focuses on is of course the advertising category. The nominations for this year are from Apple, Amazon, Beats by … Continue reading “Emmy: Apple, Amazon, Nike, Dre nominated for best spot”
TBWA today announced that Nancy Reyes is being elevated to Chief Executive Officer of TBWA\Chiat\Day New York. With this promotion, Reyes expands her role and takes over full leadership of the agency from Rob Schwartz, who has been CEO since 2015. It’s the latest step in a steady rise since Reyes joined the agency in April 2016 as Managing Director, … Continue reading “Nancy Reyes elevated to CEO of TBWA\Chiat\Day”
Amazon has partnered with renowned actor, film producer, director and arguably the sexiest man alive, Michael B. Jordan (Creed, Black Panther, Just Mercy) for his first-ever Super Bowl ad. Entitled ‘Alexa’s Body’ and created by Lucky Generals – along with teams at Amazon – the spot celebrates Alexa’s new beautiful form factor, while one executive … Continue reading “Michael B. Jordan brings the sexy in Amazon Super Bowl LV spot”
Christmas ads for retailers are now in full swing. Amazon has now entered the fray with their iconic singing boxes making a return. And Reel 360 likes this one a lot. Created by London-based Lucky Generals, the new Amazon toe-tapping and cheery new 90-second holiday TV spot is set to Solomon Burke’s classic track, Everybody … Continue reading “Amazon’s Singing Boxes need somebody to love”
In recognition of American Heart Month, Bayer is continuing its ongoing commitment to elevating awareness and education about heart health and risk factors for cardiovascular disease. Heart disease is the No. 1 cause of death in the U.S. for men and women and continues to increase, due in part to the often-invisible risk factors — 1 … Continue reading “Bayer speaks to sports fans’ hearts”
Akron, Ohio-based Jared is celebrating the 2019 holiday season by showing how a gift from the brand can help people express themselves more meaningfully to those they love. The new campaign stars an a capella group as The Jared Jeweltones, whose vocal stylings help gift givers say what they really mean. “Our goal is to … Continue reading “Jared introduces the Jewel Tones for holiday campaign”
