Laughlin Constable today announced that it has been awarded a Public Relations Society of America (PRSA) Bronze Anvil Award, a prestigious national award for the PR industry that recognizes outstanding achievements in public relations. The agency, along with client U.S. Cellular and Nebraska-based partner agency Lukas Partners, was awarded the national recognition for its work announcing … Continue reading “Laughlin Constable wins National PR Award”
Laughlin Constable (LC), a Top 25 independent agency, today announced that it has hired John “Max” Maxham as its Chief Creative Officer (CCO). Maxham joins LC from DDB Chicago, where he spent the past six years as Chief Creative Officer. Prior to joining DDB, he was ECD for Seattle-based agency Cole & Weber. Maxham joins … Continue reading “Laughlin Constable names John Maxham new CCO”
Award-winning shop adds year-round “Always Fleet Farm Season” boast in new campaign for the Midwest retailer Milwaukee-based Laughlin Constable has dropped a whole new lexicon of seasons for client Fleet Farm. The new “Seasons” campaign for the 63-year-old midwest retailer celebrates the idea that Fleet Farm has everything you need for every season of … Continue reading “Laughlin Constable launches new Fleet Farm campaign”
Hot off being named by Crain’s Chicago (and reported here) as one Chicago’s “Top 100 places to Work,” Laughlin Constable has done it again. This time in Milwaukee, as the independent agency has been recognized as one of Milwaukee’s “Top Workplaces” in 2018 by the Milwaukee Journal Sentinel. The Milwaukee Journal Sentinel’s “Top Workplace” program … Continue reading “Laughlin Constable named top workplace in Milwaukee”
Laughlin Constable’s “Best of Show” for Lambeau Field Supper Club Installation at the annual United Adworkers 2017 Milwaukee 99 Awards was one of several victories claimed by the agency during the Oct. 13 event. Described by LC as “a major focal point of Travel Wisconsin’s marketing efforts,” the Supper Club Installation offers the look and … Continue reading “Laughlin Constable wins big at Milwaukee 99 Awards”
Dang, it’s been a rough week. Shootings in Vegas. The orange one passing paper towels like basketballs to homeless Puerto Ricans and Twitter-fighting with the mayor of San Juan. And I’m still scratching my head wondering what the hell is going on with American Horror Story this year. I clearly needed something uplifting to top … Continue reading “Laughlin Constable offers confidence to boys and girls”
The Milwaukee office of Laughlin Constable has appointed Kristine Naidl to Managing Director of Public Relations. Besides leading internal PR strategy for the agency and its clients, she will oversee Laughlin Constable’s exceptional and expanding public relations team.
Naidl is an Accredited Public Relations professional who joined Laughlin Constable in 2012. Prior to that, she spent 18 years in key roles for Zeppos & Associates, an award-winning, Milwaukee-based communications firm specializing in public relations and government affairs that was acquired by LC five years ago.
As destinations around the world begin to reopen, Los Cabos, Mexico wants travelers to embrace the new normal and reimagine how the new rules for staying safe can be applied to travel. The destination turned to Milwaukee- and Chicago-based Laughlin Constable to produce their newest campaign. This campaign, titled #LosCabosRules, showcases now-familiar COVID safety guidelines … Continue reading “Laughlin applies COVID rules to #LosCabosRules”
Editor’s Note: The world changed right before our very eyes. We now work, live, exercise and entertain ourselves in our homes. This is the new normal. In this new on-going series, we check in on ad agencies, production companies, post-houses, and anyone else who wants to talk about their personal experiences during this coronavirus COVID-19 pandemic. With … Continue reading “Laughlin’s Maxham predicts “The Next Normal””
In the spirit of the holidays, Laughlin Constable created, produced and developed the Hoosier Holiday Cheerfinder – a microsite experience aimed at bringing the “Give Cheer. Get Cheer.” holiday campaign to life by literally giving cheer to players. Who can’t use a little cheer these days? The microsite features games and a quiz to help … Continue reading “Laughlin develops cheery site for Hoosier Lottery”
Agency vet Stachulski will strengthen LC’s media team and internal trade desk Laughlin Constable announced last week that it has hired John Stachulski as its Director of Programmatic Strategy. Stachulski’s role will continue to strengthen LC’s media team and internal trade desk, leading solution development and activation efforts across LC’s operated ad tech platforms. “We’re … Continue reading “Laughlin taps Stachulski as Dir of Programmatic Strategy”
Former Chicagoan Lisa Bennett is getting a homecoming of sorts. Laughlin Constable announced Monday that it had hired Lisa Bennett as its Chief Creative Officer. Bennett arrives at LC from newly independent TM Advertising in Dallas where she has spent the past three years as Chief Creative Officer. Prior to joining TM, she was North … Continue reading “Laughlin names Lisa Bennett as new Chief Creative Officer”
When Mix Kitchen engineer Sam Fishkin heard about the concept for Fram oil filter’s Frampa campaign by Laughlin Constable, he figured that the audio should be “subtle” and “stay out of the way.”
But when composer Craig J. Snider got wind of the idea, he heard a “classic power trio with Les Paul guitars, bass and drums.”
They were both right.
Laughlin Constable helped oil filter giant Fram connect with young adults by hiring a 70-year-old pitchman to call them “numnuts.”
“We wanted to channel that sort of sage old advisor we all kind of grew up with,” explains creative director Jon Laughlin.
Breaking Bad actor Jonathan Banks stars as the title character in Frampa, an online campaign LC created for Fram’s Extra Guard oil filters. In each of the series’ four spots, he shows tough but tender disapproval for anyone who cannot competently change the oil in their cars.
Executive musical chairs in Chicago continues. Ad Age, which obtained an internal memo from Andrew Swinand, Leo Burnett North American CEO and chief executive of Publicis Communications Center, has reported that Leo Burnett Chicago Chief Creative Officer Jordan Doucette will be leaving the agency to head back home to Canada. “After much discussion and a lot of soul searching on … Continue reading “Jordan Doucette departs Leo Burnett, returns to Canada”
San Francisco South Bay Area hospital El Camino Hospital has made the transition from a hospital to integrated health provider, El Camino Health, which is detailed in the new ‘Shaped By You’ campaign created by independent agency Laughlin Constable. The campaign features the provider’s personalized approach to healthcare, one that is shaped by their community. … Continue reading “El Camino Health’s new campaign takes shape”
The YMCA of Greater New York today announced the launch of its first-ever brand campaign called “#WeAreY.” Launched December 26, 2019, the 360-degree, integrated campaign projects a joyful celebration of individual and community achievement, while also representing the energetic and vibrant culture of the modern YMCA of Greater New York. The brand worked with AKA … Continue reading “AKA NYC works out with YMCA to launch #WeAreY”
If you’re a Milwaukee Bucks fan, Wednesday was a great day as single-game tickets for the Milwaukee Bucks inaugural season in the world-class Fiserv Forum went on sale. Milwaukee’s moves, like the addition of free-agent center Brook Lopez, have given a glimpse as to what general manager Jon Horst and new coach Mike Budenholzer value … Continue reading “Bucks launch ‘Built to Stay’ campaign”
The NAACP unveiled the full list of “54th NAACP Image Awards” nominees with ABC and Netflix leading the pack with 28 and 15 nominations respectively. The winners will be revealed during the two-hour LIVE TV special, airing Saturday, February 25th, 2023 at 8:00 PM ET on BET and 8:00 PM PT on delay. The show will be in … Continue reading “Black Panther, Abbott lead NAACP Image noms”
A new anti-Meth PSA campaign is drawing ridicule and anger around the country. According to AP, South Dakota has seen an uptick in meth use by 12- to 17-year-olds in the last year that is double the national average. From 2014 to 2018, the number of people in the state seeking treatment for meth addiction … Continue reading “South Dakota anti-meth campaign faces ridicule”