INTERVIEW: Lost star Josh Holloway on his new Rams’ film

Hot on the heels of winning Super Bowl LVI, the Los Angeles Rams were determined to do the near-impossible: steal the attention from the draft. Last month right before the NFL draft, the team released On the Clock, a short film that plays like a summer blockbuster but is actually a piece of branded content helmed by … Continue reading “INTERVIEW: Lost star Josh Holloway on his new Rams’ film”

Gallery: Valerie Beverly Hills is glam location for pre-Oscar Gifting Lounge

Last weekend was The Oscar Bowl in LA. Reel 360 was out and about with the celebs as they prepared to get glammed up for Hollywood’s big night. Saturday afternoon, we found ourselves at Luxury Experience & Co and exclusive Valerie Beverly Hills as they presented a luxury gifting lounge honoring nominees and presenters during … Continue reading “Gallery: Valerie Beverly Hills is glam location for pre-Oscar Gifting Lounge”

Kristen Bell launches new creative studio Dunshire Productions

Long-time friends and creative collaborators Kristen Bell, Morgan Sackett, Dean Holland, Troy Bailey, and Benjamin Hart announce today that they have partnered to form Dunshire Productions, a new Los Angeles-based creative content and production studio. Dunshire will focus on producing creative advertising content and campaigns for brands, including more traditional tv spots along with fast-paced, short-form … Continue reading “Kristen Bell launches new creative studio Dunshire Productions”

First Look: Peacemaker, Westworld, Flight Attendant, Barry, Euphoria and more

Today HBO Max released a new campaign introducing the streamer’s unprecedented line-up for 2022, featuring highly anticipated original programming, Warner Bros. films made exclusively for HBO Max, new content from beloved DC and Wizarding World franchises, hit movies, and more. Following a year marked by groundbreaking hits, the spot signifies HBO Max’s continued commitment to deliver audiences … Continue reading “First Look: Peacemaker, Westworld, Flight Attendant, Barry, Euphoria and more”

NBA and Jordan take us down Memory Lane of 75 years of basketball

I love this spot, but the Jordan taking us down the lane ain’t the Jordan we’re thinking about. It’s award-winning actor and producer Michael B. Jordan (Creed, Black Panther, Just Mercy) driving the new NBA spot, ‘NBA Lane.’ But even without the other Michael, it’s a brilliant short film featuring just about every great to … Continue reading “NBA and Jordan take us down Memory Lane of 75 years of basketball”

DEFINITION 6 welcomes Nicholas Lucin as SVP/Executive Producer

Customer experience agency DEFINITION 6 (D6) has hired Nicholas Lucin as SVP/Executive Producer. Lucin is an Emmy Award-winning media marketing executive with more than 15 years of experience in the broadcast industry. In this new role, he will be leading growth strategies, overseeing current client relationships, and implementing his unique approach to the creative process, … Continue reading “DEFINITION 6 welcomes Nicholas Lucin as SVP/Executive Producer”

Grammy nominee DMX dies at age 50

Sad news from the music world. Grammy Award nominee and American Music Award winner DMX has died at age 50. TMZ reported DMX, who’s real name is Earl Simmons overdosed, which resulted in a heart attack on April 2, 2021. Simmons had been in the intensive care unit in a White Plains, NY hospital on … Continue reading “Grammy nominee DMX dies at age 50”

NBA honors the life and legacy of MLK

The NBA family tipped off league-wide efforts to honor the life and legacy of Dr. Martin Luther King Jr. Throughout the weekend, the league, teams, coaches and current and former players engaged in the national dialogue on race and equality on NBA’s platforms and encourage collective action in its communities nationwide. On Monday 18th January, … Continue reading “NBA honors the life and legacy of MLK”

Reel 360’s Last-Minute Holiday Gift Guide

Happy Hanukkah! And we are just around the corner from Christmas and Kwanza, so it’s that time of the year to offer up the Reel 360 / Reel Chicago Ultimate Holiday Gift Guide. To make your last minute holiday gift buying just a l’il bit easier, we’ve compiled an extensive list – and believe us … Continue reading “Reel 360’s Last-Minute Holiday Gift Guide”

Detroit Pistons choose Toronto agency

Didn’t the Los Angeles Lakers just win the NBA championship and we’re already now talking about the new season? Welcome to 2020. The Detroit Pistons had 7th pick during last night’s 2020-21 NBA Draft and launched ‘D-UP,’ a bold new campaign that speaks to the resilience, relentlessness and rising power of the Pistons and where … Continue reading “Detroit Pistons choose Toronto agency”

AMP Webinar: Black Composers share experiences

With the Los Angeles Lakers’ win in the NBA Finals fresh in his memory, composer Wendell Hanes of Volition Sound told attendees at the recent Association of Music Producers (AMP) webinar on African American Composers in Advertising that he approaches every job with the same mindset: like he’s standing on the foul line, with what … Continue reading “AMP Webinar: Black Composers share experiences”

Dodgers defeat Rays to win first World Series in 32 years

1988 was the last time the Los Angeles Dodgers hoisted the Commissioners’ Trophy. Ronald Reagan was president. Movie audiences were rushing to theaters to see Child’s Play and Beetlejuice. That Dodger team featured Kirk Gibson, Fernando Valenzua, Orel Hershiser and Don Sutton. Thirty-two long years. That drought ended last night as the 2020 Dodgers, featuring … Continue reading “Dodgers defeat Rays to win first World Series in 32 years”

Pence aide calls NBA Players boycott: “Silly,” “absurd”

Players across the NBA have been adamant that more needs to be done to effect social change after the recent police shooting of Jacob Blake in Kenosha, Wisconsin.  It began when The Milwaukee Bucks did not take the floor before the start of Game 5 against the Orlando Magic on Wednesday, an action they later stated was due to … Continue reading “Pence aide calls NBA Players boycott: “Silly,” “absurd””

Milwaukee Bucks opt to boycott Playoff Game 5

No fans. And now, no players. In light of the violence currently happening in Milwaukee due to the shooting of Jacob Blake, The Milwaukee Bucks have decided to boycott Game 5 of their first-round series with the Orlando Magic. According to Adrian Wojnarowski of ESPN, the game was originally scheduled to tip off at 4 p.m. ET, yet the Bucks remained … Continue reading “Milwaukee Bucks opt to boycott Playoff Game 5”

Nike commits to Kobe Bryant’s Mamba Mentality

Kobe Bryant (1978-2020) inspired people around the world with his ability on the basketball court and his work ethic off it. Byrant’s relentless determination to be the best at anything he touched continues to live on through the millions of fans that he influenced during, and after, his 20-year NBA career. Starting Sunday, August 23, Nike … Continue reading “Nike commits to Kobe Bryant’s Mamba Mentality”

Laker Anthony Davis creates ‘AD LAB’ for high school

Last weekend the NBA All-Stars descended upon Chicago and their impact could be felt everywhere. From Magic Johnson joining ESPN commentator Kenny Smith on a McDonald’s panel to rapper (and producer of The Chi) Common’s huge event on Navy Pier, Chicago was the basketball center of the universe. Nowhere could that be felt more than … Continue reading “Laker Anthony Davis creates ‘AD LAB’ for high school”

Billie Eilish sweeps subdued night at 62nd Grammys

It was an understandably somber night at The 62nd Grammys as news of the devastating deaths of former LA Laker Kobe Bryant, 41, and his daughter, Gianna, 13, sank in. Having the awards show in the house that, “Kobe built,” cast an even more solemn shadow over the event. Host Alicia Keys, with her hair … Continue reading “Billie Eilish sweeps subdued night at 62nd Grammys”

Kobe Bryant, daughter die in helicopter crash – Updated

Tragic news from California. Not even 24 hours after tweeting congratulations to Los Angeles Laker LeBron James for passing his NBA All-time scoring record, NBA legend Kobe Bryant, and his 13-year-old daughter Gianna, have died in a helicopter crash in fog-covered Calabasas, California Sunday morning. Bryant, who was 41, was reportedly aboard his private helicopter … Continue reading “Kobe Bryant, daughter die in helicopter crash – Updated”

Former NBA Commissioner David Stern passes at 77

He oversaw the growth of the NBA from “just a league” into a global marketing juggernaut during his 30-year tenure. David Stern, the former commissioner of the National Basketball Association, died Wednesday. He was 77. According to a statement from the NBA, Stern died from a brain hemorrhage he suffered several weeks ago, according to the NBA. … Continue reading “Former NBA Commissioner David Stern passes at 77”

AFI Awards 2018 celebrates 21 films and TV series

Luncheon honors artists including Emily Blunt, Spike Lee, Olivia Colman Bradley Cooper, Michael B. Jordan and Emma Stone They say there are four seasons in LA – Spring, Summer, Lakers and Awards Season. Guess which one we’re in now. As awards season shifts into high gear, many of the year’s finest film and television artists … Continue reading “AFI Awards 2018 celebrates 21 films and TV series”