Julia Neumann, Chief Creative Officer of the independent New York agency Johannes Leonardo, has been named as Chair of the 2022 AMP Awards for Music & Sound. Her appointment was announced by Georg Bissen of MetaTechnik, President of the AMP National Board and a member of its 2022 AMP Awards Committee. The deadline for entering … Continue reading “Johannes Leonardo CCO Julia Neumann named AMP Awards Chairperson”
Our friends at Johannes Leonardo have a new leader. The award-winning agency has hired Julia Neumann as Chief Creative Officer. An industry veteran who has held executive creative roles at several leading advertising agencies, Neumann most recently was ECD at TBWA\Chiat\Day NY where she spent the last three years leading creative output for brands such as … Continue reading “Julia Neumann named CCO at Johannes Leonardo”
This is meaty. Oscar Mayer has unveiled an ambitious brand refresh this week, including the brand’s first creative from new AOR Johannes Leonardo. As a cultural icon for over 138 years, Oscar Mayer has always sparked smiles around people’s united love of meat. For the first time in its history, Oscar Mayer is unveiling a cohesive new look and … Continue reading “Johannes Leonardo’s first Oscar Mayer work”
Creative agency Johannes Leonado is pleased to announce that it has promoted Emily Wilcox to managing director, effective immediately. In her new role, Wilcox will be tasked with building high functioning teams that continue to deepen client relationships and drive the growing culture at JL. As the agency continues to scale, Wilcox will ensure that … Continue reading “Johannes Leonardo elevates Wilcox to Managing Director”
The devastating effects of coronavirus COVID-19 continue to impact agencies across the United States. Ogilvy, which has 132 offices in 82 countries, is the latest agency to go through a series of layoffs and furloughs in the United States. The agency has 10,000 employees according to Linkedin. In a statement, an Ogilvy spokesperson confirmed that … Continue reading “Ogilvy, Martin, Leonardo latest to reduce numbers”
Johannes Leonardo has strategically enhanced its leadership team with the appointment of Jonathan Daly as the agency’s new Head of Communications Strategy. Possessing over 15 years of industry experience encompassing roles within agencies and in-house positions, Daly has consistently demonstrated his expertise in innovative media and go-to-market strategies for some of the world’s most prominent … Continue reading “JL adds Jon Daly as Head of Communications Strategy”
adidas Basketball, in collaboration with its advertising partner Johannes Leonardo, has introduced an innovative campaign titled “‘Trae’ by Tim Young.” This captivating campaign centers around NBA player Trae Young of the Atlanta Hawks, delving into his journey and offering an unfiltered glimpse into his life both on and off the court. The shoe signifies a … Continue reading “adidas Basketball unveils “Trae” with NBA Star Trae Young”
Chatter and excitement over the US Women’s National Team (USWNT) may have been eliminated from our lips the same way the beloved team was shockingly eliminated from the FIFA World Cup competition last week, but that doesn’t mean there isn’t creativity still worth talking about. This includes a recent Volkswagen Atlas & Atlas Cross Sport … Continue reading “Volkswagen’s clever US Women’s National Team spots kick ass”
Instagram has created a new campaign in partnership with advertising agency Johannes Leonardo, which runs from July 30 to October 8 in the US. The campaign, called Instagram Connections, aims to celebrate Gen Z and the real connections and friendships built on Instagram through small, everyday acts of creative expression. Based on insights and interviews … Continue reading “Instagram celebrates everyday connections in new campaign”
Every summer, social media platforms are flooded with photos of legs set against beautiful bodies of water and scenic landscapes. The viral trend known as ‘Hot Dogs or Legs’ has taken the internet by storm, amassing over 9.1 billion views on TikTok alone. The trend plays on the optical illusion of legs resembling hot dogs, … Continue reading “Oscar Mayer posts its own hot dog legs”
For the latest evolution of La Dolce Velveeta, Velveeta and agency Johannes Leonardo collaborated with director Andreas Nilsson and Cut+Run editor Jonnie Scarlet in a campaign that features three characters enjoying Velveeta when and however they please. In 2021, America was reintroduced to Velveeta by way of its first-ever dramatic rebrand in over 100 years. … Continue reading “Cut+Run editor embraces La Dolce Velveeta”
9-5 jobs don’t work for everyone. They won’t let you start and stop work when you need to, whether it’s going to pick up your child at school, making that last-minute audition, or working around your schedule. Ridesharing services like Uber provide true minute-to-minute flexibility. Uber drivers have the solution: be your own boss, and earn … Continue reading “Uber wants drivers to earn like a boss”
Sara Shelton is a writer, director, and comedic storytelling performer. She got her start as a writer at creatively led agencies such as Droga5 and Johannes Leonardo, working on brands ranging from Prudential to Pure Protein. During these years, she simultaneously pursued improv comedy at the Upright Citizens Brigade and sketch comedy writing at the … Continue reading “REEL WOMEN: Filmmaker Sara Shelton”
Uber has revolutionized the way people move, with a long history of providing effective solutions focused on key life moments. Yet, a majority of rides happen on UberX despite an entire portfolio of products designed to help you better meet the needs of your experience. In the latest string of efforts promoting Uber’s new platform … Continue reading “Uber wants you to get your ride right in new spots”
News from our friends at Johannes Leonardo. Volkswagen (VW) has launched a new campaign starring Captain of the US Men’s National Team Christian Pulisic and actor and Ted Lasso star Brett Goldstein that I thought you might be interested in. It marks a new marketing shift and tone for the brand as VW enters the next … Continue reading “VW pressures Christian Pulisic and Brett Goldstein”
Full-service agency Butler, Shine, Stern and Partners (BSSP) announced today the addition of several new creatives to its team, welcoming the next wave of young, diverse talent to its bench of copywriters and art directors. Recruited from cities across the country, these up-and-comers are ready to solidify their place in the ad industry, and will … Continue reading “BSSP welcomes next wave of creative talent”
Volkswagen has been hard at work to remake the company and its products and in 2021, the automaker saw the best sales since the 1970s. Now, Volkswagen is now improving on this brand love by entering the next phase of its inspiring Drive Bigger brand platform with the launch of two ads that are paving the way forward … Continue reading “Volkswagen wants drivers to drive bigger”
AICP Week is back (Yay!), and with it comes a new format for presenting and celebrating the winning work in the Awards competitions: the AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards. The full program of winners in each show will be screened during the day … Continue reading “AICP Week returns with new format for presenting”
Heavy Duty Projects, the New York and Los Angeles-based music for picture studio, took home the Ryan Barkan Award for Best in Show at the ninth annual AMP Awards for Music & Sound. The company won for its work on “Keep Walking,” a lively, quick-cut pastiche of hip people moving to a mashup of songs … Continue reading “Heavy Duty Projects wins Best in Show at AMP”
The judges’ work is done, the Curatorial Committee has weighed in and now the finalists have been unveiled, as the 2022 AMP Awards for Music & Sound has published its Shortlist on LinkedIn. Winners will be revealed and celebrated with a live, in-person awards gala set for Tuesday, May 24 at Sony Hall in New … Continue reading “Human, TBWA\Media Arts Lab lead AMP Awards 2022 shortlist”
