Hyundai drivers “Unlock Better” with 2021 Elantra

1+ Hyundai is letting drivers “Unlock Better” in the national marketing campaign for the all-new, redesigned 2021 Elantra. The campaign, from AOR Innocean, provides early access and unique experiences through premium partnerships and innovative car shopping technologies. In two national TV ads, Hyundai is highlighting some of Elantra’s segment-leading technologies. In the 30-second ad, “Date,” the … Continue reading “Hyundai drivers “Unlock Better” with 2021 Elantra”

Match Marketing ramps up creative leadership

1+ North American consumer engagement agency Match Marketing Group announced today the appointment of two senior creative hires as it continues to build a strong leadership team in the U.S. and Canada: Eric Moncaleano, Executive Creative Director, North America; and Gary Westgate, VP, Head of Creative, Canada.  “We’re thrilled to have Eric and Gary join the Match … Continue reading “Match Marketing ramps up creative leadership”

Our top five Super Bowl spots for 2020

2+ And just like that, another Super Bowl is over. Congratulations to former Philadelphia Eagles coach Andy Reid for finally hoisting his well-deserved Vince Lombardi Trophy after leading the Kansas City Chiefs to a 31 – 20 victory over the San Francisco 49ers. And in between each exciting down and J.Lo showing off what 50-year-old … Continue reading “Our top five Super Bowl spots for 2020”

John Legend, Chrissy Teigen say “bye” to old luxury

2+ For the first time in its short history, Genesis plans to throw its hat into the Super Bowl ring. The spot is set to air on Sunday, February 2, during the second quarter of Super Bowl LIV, and will star musician John Legend and social phenom Chrissy Teigen as the couple says good-bye to old luxury and … Continue reading “John Legend, Chrissy Teigen say “bye” to old luxury”

2019 in Review: The Best of “Reel Ad of the Week”

3+ The last year of the decade saw many innovative ads that either struck The Reel 360 team as visually striking, made us belly-laugh, made us think with sardonic and unblunted commentary, or simply touched our hearts. In some rare cases, some brands managed to do all four. We were awed by a stunning international … Continue reading “2019 in Review: The Best of “Reel Ad of the Week””

Today, I’m Brave’s 100Roofs project exceeds goal

1+ This is great news. Today, I’m Brave, the global nonprofit that inspires bravery around the world, announced that its 100Roofs Project with a mission to rebuild 100 roofs for 100 families in Puerto Rico, exceeded its goal, completing 116 roofs and counting. The roofs were rebuilt in Morovis and Orocovis, municipalities in Puerto Rico … Continue reading “Today, I’m Brave’s 100Roofs project exceeds goal”

The Best and Worst of Super Bowl LIII commercials

3+ And so ends another Super Bowl season. The build up of anticipated commercials is finally (and mercifully) over until next January. If one were to say yesterday, “Well, that sucked the life out of me,” we might not know if they were talking about the low-scoring (and even lower-rated) Super Bowl LIII between the … Continue reading “The Best and Worst of Super Bowl LIII commercials”

Jason Bateman goes down in Hyundai Super Bowl spot

2+ The Super Bowl is tomorrow and the Reel 360 Team is still checking out many of the spots that will happen in between downs this year. From Innocean USA comes Hyundai’s humorous Super Bowl commercial shows how Hyundai Shopper Assurance can elevate the car buying experience without the fearful glances and groans of life’s … Continue reading “Jason Bateman goes down in Hyundai Super Bowl spot”

David&Goliath expands Kia creative team

4+ LA-Based Agency Taps two ECDs and a GCD to lead Kia Motors business David&Goliath has announced the appointment of three senior creative hires to round out the Kia Motors team: Marc Schwarzberg, ECD, Head of Art/Design; Mark Koelfgen, ECD/Copywriter; and Frauke Tiemann, Group Creative Director. “With the launch of the new Stinger and having … Continue reading “David&Goliath expands Kia creative team”

Today I’m Brave holds 100Roofs gala for Puerto Rico

2+ Rosie Perez and Ramon Rodriguez kickstarted project to rebuild roofs for Puerto Ricans whose homes were destroyed by Hurricanes Irma and Maria Los Angeles-based nonprofit Today I’m Brave held its 100Roofs Fundraising Gala on Thursday, September 20, 2018 at the Conga Room at LA Live. The Gala, hosted by actors/activists Ramon Rodriguez and Rosie … Continue reading “Today I’m Brave holds 100Roofs gala for Puerto Rico”

Jack in the Box names Cashmere social AOR

3+ AgencySpy is reporting that San Diego-based fast food giant, West Coast burger chain Jack in the Box has appointed L.A. entertainment agency Cashmere as its social media AOR after a review. According to their sources, David&Goliath (which was recently acquired by Hyundai’s Innocean) will remain creative AOR, for the brand but lose the social … Continue reading “Jack in the Box names Cashmere social AOR”

13 is the lucky number when it comes to Mistress’ new staffers

1+ Mistress is feeling pretty lucky. Pretty lucky indeed and it would seem the L.A. shop is doubling down on its recent win. A week after Shopper rewards app Ibotta selected the independent shop as Agency of Record, Mistress announced to AgencySpy that they have brought on thirteen staffers, several creatives, primarily made up of … Continue reading “13 is the lucky number when it comes to Mistress’ new staffers”

ThinkLA announces 2018 IDEA awards finalists

2+ (Los Angeles — 24 April 2018) ThinkLA has announced the finalists for the 2018 IDEA Awards. For the eighth year, the association celebrates Southern California’s advertising, marketing, and media superstars and pay tribute to Los Angeles as a hotbed of creativity and brand building. Over the past few months, hundreds of submissions were received … Continue reading “ThinkLA announces 2018 IDEA awards finalists”

Traveling Picture Show, David&Goliath, Story, Cary Ruby

9+ Traveling Picture Show volunteers at food bank It’s a holiday tradition for Reel Chicago to cover the good things that Windy City ad agencies and production companies are doing for the community, like Scott Marvel’s annual Give a Shirt drive to help the homeless. But, what’s happening on the west coast? After contemplating all … Continue reading “Traveling Picture Show, David&Goliath, Story, Cary Ruby”